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Inspiration

The Sweet Spot: Loveable Valentine’s Day Campaigns for 2016

In case you haven’t noticed, Valentine’s Day drops in just two more sleeps. As ever, brands are busy capitalising on all the love in the air to match people to their products. So far we’ve seen a mixed bag of tongue-in-cheek...

Posted by: Michelle Collier
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Features

Why Valentine's Day is so attractive to malicious hackers

At the moment, there is much debate and argument in politics and elsewhere, regarding the renewal of the UK's Trident nuclear deterrent. But as some wise souls have pointed out, the most significant threat to the country may well not come from...

Posted by: Magnus Shaw
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Inspiration

Creativepool's 2016 Valentine's Day Gift Guide

If someone’s got you looking so crazy in love right now, then you might be on the hunt for the perfect gift this Valentine’s Day. Whether you’re wanting to spoil that ‘special someone’ or just need an excuse to treat...

Posted by: Michelle Collier
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A year of OOH with Primesight

In 2017, Primesight continued to expand in the world of OOH with the introduction of InLinkUK, winning more airport media contracts and enabling more creative solutions than ever before Here's a round-up of another incredible year: The Wish: 99...

Posted by: Primesight
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Features

Beyond Billboards: The true potential of OOH

When the vast majority of us hear or read the phrase "out-of-home advertising," we picture exactly the same thing; billboards. Big, beautiful billboards. They still occupy our high streets and motorways despite the incredible shift into the digital...

Posted by: Benjamin Hiorns
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Advertising

The Best Valentines Day Campaign's of 2017

Whilst most of us know deep down that Valentine's Day is little more than a reason for couples to buy more cards and chocolate for one another and for singletons to buy more beer, ad land continues to pull out the punches every year. 2017 is no...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: Casper & the new frontiers of sleep

In the last year, Casper have claimed a spot in Time’s Best 25 Inventions of 2015, won a Big Innovation Award, been finalists of a Fast Company Innovation by Design Award, and bagged a spot on The Ellen DeGeneres Show. These aren’t...

Posted by: Kate Lewin
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Technology

The NBA and Spox expand Digital German Partnership

The National Basketball Association (known more famously as the NBA) and premium sports website SPOX, have expanded their multiyear partnership to provide season long digital content on NBA.de, the NBA’s official online destination in Germany....

Posted by: Creativepool Editorial
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Advertising

Top 5 Ads of the Week

Crispin Porter + Bogusky – Turkish Airlines Turkish Airlines – Fly to Gotham City With the heavily anticipated Batman v Superman: Dawn of Justice set to launch this Spring, many brands will undoubtedly be clambering to get in on the action....

Posted by: Creativepool Editorial
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Advertising

The Ad Council gets under our skin

A surprisingly moving new campaign from the non-profit Ad Council group has been making some big waves this week. A film shot on Valentine's Day called “Diversity & Inclusion” made its online début on Tuesday and sent the internet into floods of...

Posted by: Creativepool Editorial
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Advertising

Ad World is crazy in Love

Depending on your point of view, Valentine's Day is either the most romantic day of the year, or a cynical ploy designed to separate gullible lovebirds from their hard earned cash, which was originally birthed for the sole reason that a group of...

Posted by: Benjamin Hiorns
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Technology

Apple watch set for April launch

I've already written at length about how 2015 is set to be the year when the smartwatch kicks its way into popular culture, and that prediction might be vindicated sooner than expected, as it was revealed recently by Apple CEO Time Cook that the...

Posted by: Benjamin Hiorns
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Design

Beautiful design innovations at CES 2015

Classically beautiful curved TV from Samsung Samsung's CES 2015 Keynote Speech Samsung chose CES 2015 as the platform from which to unveil their new curved TV designed by the Fuseproject consultancy, which is headed up by famed Swiss designer Yves...

Posted by: Creativepool Editorial
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News

Digital desire. Will humans ever fall in love with robots?

Tomorrow is Valentine's Day. Depending on your point of view, this is the point in the year when you make a special effort to show your affection and appreciation for the significant person in your life; or a cynical exercise in consumerism, carried...

Posted by: Magnus Shaw
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News

ITV air the first ad break constructed entirely out of Lego bricks!

Last night during the broadcast of ITV's 'Dancing On Ice', viewers might have been more than a little surprised to see a brace of their favourite adverts reimagined as stop-motion Lego animations. This marks the first time in history that an entire...

Posted by: Benjamin Hiorns
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Features

Another stink for Chanel. The trouble with the classic perfume brand.

By Magnus Shaw Helping the postman to haul several swollen mailbags through my front door, it occurs to me that Valentine's Day is also a busy time for the perfume industry. As most blokes are spectacularly unimaginative when it comes to buying...

Posted by: Creativepool
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Advice

Job Description: Visual Merchandiser / Display Designer.

Display designers and visual merchandisers use their design skills to help promote the image, products and services of businesses and other organisations. To some extent the roles of display designers and visual merchandisers may overlap, but...

Posted by: Creativepool
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Advice

Influencer marketing 101: Style Lobster’s essential tips for brands

Everyone’s jumping on the influencer bandwagon. There’s probably thousands of meetings happening right now all over the world, set up purely to talk about influencers. Yet so many marketers are struggling to successfully execute their plans. But...

Posted by: Superrb
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Economy

Black Friday 2016: A Creative Review

Black Friday is a very modern phenomenon. A true triumph of commercialism, it's a perfectly placed date in the cultural calendar that gained so much attention a few years ago that South Park deemed it necessary to construct a feature-length episode...

Posted by: Benjamin Hiorns
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Advertising

Top 5 Ads of the Week: Week 4

Wieden+Kennedy - Bud Light The Bud Light Party is Coming American football confuses me. Quite honestly I just find the whole garish spectacle to be a little too much for my fragile British constitution to handle, so when it comes to The Super Bowl,...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Hires of the Week

McCann London McCann Worldgroup has announced Alex Lubar as CEO of McCann London. Currently McCann Worldgroup's New York-based Global Chief Marketing Officer, Lubar will transition to his new role beginning January 2016. He succeeds Zaid Al-Zaidy,...

Posted by: Creativepool Editorial
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Advertising

The Week In Advertising

Jackpot Joy - Bus Stop There's so much to baffle me here (which leads me to suspect these people are not really addressing me). Does Barbara Windsor really need money so badly that she's forced to appear in online bingo ads? Can't Eastenders give...

Posted by: Magnus Shaw
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Advertising

WPP make another 'Swift' purchase

It was announced yesterday that Possible, the WPP-owned digital agency, will be acquiring the Portland, Oregon-based digital shop Swift, furthering WPP's string of recent investments in fast-growing markets and sectors such as mobile and digital....

Posted by: Creativepool Editorial
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Advertising

All 20 Premier League clubs say there's No Room for Racism

The English Premier League has released a new video featuring all 20 clubs in the division to clarify its stance on racism and encourage supporters to report abuse. The latest phase of the No Room For Racism campaign will be visible at all Premier...

Posted by: Creativepool Editorial
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Social Media

Sainsbury’s schedules tweet for wrong day as followers react

A Sainbury's Twitter admin named Daniel published a tweet early on Friday morning that was meant to go out on Saturday causing a barrage of amusing responses from the supermarket chain's followers. "Morning folks! It's Saturday, which for me is fry...

Posted by: Creativepool Editorial
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Freelance

The Freelancer Grind: Setting your rate

So, this is a tough one and something I've struggled with for years. There are a few different ways of applying a fee for your services. You can set a day rate, which is most common, basically saying how much you want to charge a day, and then times...

Posted by: Hashmukh Kerai
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Careers

Small or large business? Where to start your creative career

Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...

Posted by: Forward Role Recruitment

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