Displaying 1 - 36 of 38 results
AI fever has swept the world over the past year, and businesses are scrambling to figure out how best they can take advantage of it to improve efficiency and profits, so it’s interesting to see how artificial intelligence interprets some of the...
Posted by: Creativepool Editorial
How did you get into the industry? I had watched Ready Player One and adored the movie. That got me looking into VFX, which then subsequently got me into studying Game Art Animation. After finishing my degree, I did a short term contract working on...
Posted by: Creativepool Editorial
Everyone’s (us included) favourite buzzword: innovation. Even the most iconic luxury brands can get it wrong. Whether it’s too safe or trend-chasing, thoughtless innovation can devalue a brand to the point of no return. Ensure that...
Posted by: Matter Of Form
Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...
Posted by: Matter Of Form
As I reflect on the recent changes in the fashion industry, I am compelled to write about an issue that has been on my mind for quite some time: Why do holding companies “hate” female creative directors? The idea first occurred to me...
Posted by: Maksimilian Kallhed
Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to...
Posted by: Benjamin Hiorns
After releasing the first non-fungible tokens (so-called NFT) the world of cryptocurrency but also art are not the same. It completely changed how we look at pieces of art, collectibles, and many popular culture assets, like investments or memes on...
Posted by: Creativepool Partner
Great news: according to The Collins Dictionary, NFT was the word of 2021, which means there now exists a go-to way to explain these elusive virtual tokens to your grandparents... Defined as “a unique digital certificate, registered in a...
Posted by: Matter Of Form
In 2021, amp predicted a rise in investment in audio branding and audio-focused content. As many brands shifted to more immersive digital storytelling and e-commerce, the role of sound in branding across all industries has significantly changed. New...
Posted by: Creativepool Editorial
The future of technology and design runs through an exciting and effective UI. Be it neural links or mixed reality glasses, someone will have to design the interactive interfaces for us to use these devices - and the trends are quite thrilling to...
Posted by: Creativepool Editorial
Identifying blockchain gaming as a ‘trend’ is misleading, argues Five by Five Australia Client Director Stacia Grooby; but there’s no denying that this technology is set to change the way we think about gaming. Blockchain...
Posted by: Creativepool Editorial
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
Earlier this summer, Matthew Williams‘ was appointed Creative Director of the French fashion house of Givenchy. Shortly after the announcement, Quartz reported about a recent study published by the investment company Bernstein. The report...
Posted by: Maksimilian Kallhed
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
Every once in a while, I like to break out of my comfort zone and explore a side of the creative industries that I might not have much (if any) stock in. Fashion is one such avenue. My fashion sense primarily stretches to jeans, t-shirts...
Posted by: Benjamin Hiorns
Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...
Posted by: Creativepool Editorial
Photographer Joseph Ford’s subjects include dynamite fishing, butterflies flying out of people's mouths, a railway line merging into a zipper and a crocodile attacking Lacoste sneakers, but a series that also stands out is his Knitted...
Posted by: Ryan Watson
From Cristiano Ronaldo’s own fashion line CR7 to David Beckham’s now iconic partnership with Calvin Klein, athletes have long occupied a central position in the cultural zeitgeist. The combination of athletic prowess and celebrity status...
Posted by: Brandpie
Raconteur A women-led tour de force is in full swing, as Marissa Puget and Olia Ougrik take the mantle of ownership of Raconteur, the Los Angeles and Paris-based consultancy known for their creative storytelling approach to publicity, marketing, and...
Posted by: Creativepool Editorial
Durable Goods Venice, California-based production company Durable Goods has signed comedy director Greg Bray for US commercial representation. Bray is a character-driven director who intuitively embraces awkward and eccentric moments to deliver a...
Posted by: Creativepool Editorial
It’s in our nature to rebel. As teenagers, or in retirement, we don’t really like to be told what to do. And we enjoy a good bit of mischief! It’s part of what makes us human. In today’s brave new world of artificial intelligence (AI) our...
Posted by: VCCP
Spring - East of England Southwold-based studio Spring has designed a tourism brand and campaign for the East of England, which aims to highlight the region’s “exceptional cultural offering.” Look Sideways: East was originally...
Posted by: Creativepool Editorial
McCann London McCann London has further strengthened its management team with the appointment of Sheryl Marjoram as Managing Director. Marjoram joins from Saatchi & Saatchi where she was a Managing Partner, leading its Asda account - before this she...
Posted by: Creativepool Editorial
WOW - A LONG overdue Beach Meets chat today with the AMAZING Rosy Nicholas: prop maker, illustrator, set designer, fashion designer, teacher, and craftswoman extraordinaire. We first met Rosy back in 2008 when she was working at Lazy Oaf - whom she...
Posted by: Beach London
IAB UK Jon Mew has been announced as CEO of the IAB (Internet Advertising Bureau), making him the successor to Guy Phillipson, who recently stepped down from the role. Mew has been at the IAB since 2008, joining as head of mobile before being...
Posted by: Creativepool Editorial
In her experimental fashion and fine art photography, Elizaveta Porodina effortlessly extracts the underlying emotions from her subjects to produce captivating images that make her the modern-day master of dark romanticism. Based in Munich,...
Posted by: Kate Lewin
Pantone and Rokkan create real world colour picking tool Pantone has released a new app, which combines a real world colour picking tool with access to the company’s entire product and service offering. The Pantone Studio from Rokkan allows...
Posted by: Creativepool Editorial
Studio Output create design-savvy logo for the BBC Connected Studio BBC Connected Studio Idents Studio Output has redesigned the visual identity for the BBC Connected Studio, BBC’s digital research arm, in order to make it more...
Posted by: Creativepool Editorial
Creative director and visual artist Anita Fontaine is known for her futuristic creations which traverse the line between fashion, art, technology and advertising. Her work is like taking a trip through hyper-reality, and her radical approach to...
Posted by: Creativepool Editorial
Facebook has begun the process of moving its 2,800 members of staff into the company's elaborate new office space in Palo Alto, California, which founder Mark Zuckerberg has been designed as the “Largest open floor plan in the world.” The...
Posted by: Creativepool Editorial
The London-based (and Wokingham-born) independent marketing agency RPM, has joined forced with BSkyB's Sky Academy to design the new Sky Academy Careers Lab. The Careers Lab follows the success of the Sky Academy Skills Studio, which launched back in...
Posted by: Creativepool Editorial
The inaugural “Klout 50” was announced yesterday, ranking the top 50 global brands by their social influence and engagement. The list, ranked by Lithium Technologies, the software company that “Helps companies reinvent how they...
Posted by: Benjamin Hiorns
At the glittering 2014 World Branding Awards ceremony, which took place over the weekend at One Whitehall Place in London, and were hosted by Sky Sports presenter David “Crofty” Croft, 69 brands from 25 countries were honoured, with...
Posted by: Benjamin Hiorns
CAA Marketing, the marketing division of the Creative Artists Agency (one of Hollywood's top talent agencies), has hired former Ogilvy & Mather Paris executive director and creative director Fred Levron to fill the same role at their Los Angeles...
Posted by: Benjamin Hiorns
Today sees the opening of the 6th annual Designs Of The Year exhibition and awards at London's Design Museum. Following in the footsteps of previous winners such as Barber Oserby's Olympic Torch and Shepard Fairie's Obama painting, 90 nominees have...
Posted by: Creativepool
by Jessica Hazel When I am not blogging for Creative Pool I am running my vintage clothing market at Brick Lane and Spitalfields. All of the traders there follow the trends and stock their stalls accordingly, working hard to hunt down vintage...
Posted by: Creativepool