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Features

Global creative calendar: August 2022

Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. The list includes some of the world’s most famous cultural and creative industry gatherings set to welcome...

Posted by: The Darnell Works Agency
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Features

The Evolution of Streaming Meets Technology

Dan Goman, CEO and founder of Ateliere Technologies picks apart the current streaming subscriber churn and offers an elegant cloud-based solution to the problem. For most people that grew up during the golden age of cable TV, the advent of streaming...

Posted by: Creativepool Editorial
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Leaders

The CMO’s role in the metaverse | #TechMonth

Have we entered metaverse-mania in the world of marketing? Brands are unveiling immersive experiences, ranging from gaming to pure advertising. Meanwhile, a range of platforms - Meta, Roblox, Microsoft, NVIDIA and Matterport among others - present...

Posted by: Creativepool Editorial
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Industry

#GettingToKnow RCA masters graduate Paul Wearing

Paul Wearing is an RCA graduate based in London. A born traveller, he has worked extensively throughout the US and Far East with fashion, interior design and advertising houses. The influence of his design background is evident in much of his...

Posted by: Creativepool Editorial
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Features

Hospitality and the Metaverse | #PurposeMonth

For the last twelve years, Matter Of Form have had the privilege to deliver exceptional brand and digital experiences to some of the very best luxury brands in the global travel and hospitality sector. And we have got to know the dedicated tribe who...

Posted by: Matter Of Form
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Inspiration

Cinematic postcards with the texture dialled up to 11 | #MemberSpotlight

A freelance illustrator based just outside of London, Louise Billyard has always been inspired by travel. This nomadic nature has led to her work being featured across the creative world and a portfolio which features a vast and eclectic array of...

Posted by: Creativepool Editorial
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Features

Can a name change save a bad brand?

I have something of a conflicted personal history with Hermes. My long-suffering other half is a serial online shopper - one of many habits that blossomed over lockdown - so our local delivery driver has become a familiar face over the last two...

Posted by: Benjamin Hiorns
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Leaders

Why bold design is good business

Design is a great differentiator. It can stop people in their tracks. Make them laugh. Bring them to tears. And even set your brand apart from the competition - if you dare to be bold. It’s important to understand what we mean by design. Too...

Posted by: Creativepool Editorial
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Industry

Going with the virtual flow - Top marketing trends of 2022

The marketing industry is always evolving and, as a result, the average consumer expects more and more each year. Every day, a new idea is put through its paces to entice customers and encourage them to make a purchase. The brands that refuse to...

Posted by: Creativepool Editorial
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Inspiration

Next generation marketing: how to play in the Metaverse

A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...

Posted by: Creativepool Editorial
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Industry

Running away to join the Circus | #CompanySpotlight

“Immersion” is a very popular word right now. Immersive experiences are all the rage and brands are falling over themselves to talk about it. But one agency that’s been all about the immersion game for a while now, predating the...

Posted by: Creativepool Editorial
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Inspiration

More play, please - Exploring the power of play

It’s not just brands that boost their juice by being ‘playful’. Any kind of interaction, from museums to retail to software to government can learn from the players out there who stay open to fresh ideas, exploration and...

Posted by: Creativepool Editorial
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Inspiration

The campaign that encourages women to touch themselves up | #BehindTheIdea

Nearly two thirds (64%) of women aged 18-35 years old are not checking their chests regularly every month but 1 in 7 women are affected by breast cancer in their lifetime. Superdrug has taken matters into its own hands and launched a new unique...

Posted by: Creativepool Editorial
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Industry

Aural sculpture - Shaping the virtual sounds of the future

In 2021, amp predicted a rise in investment in audio branding and audio-focused content. As many brands shifted to more immersive digital storytelling and e-commerce, the role of sound in branding across all industries has significantly changed. New...

Posted by: Creativepool Editorial
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Inspiration

STOP THINKING!

This article is 2238 words. If you don't expect to zone out for at least 40% of them, I want you to stop reading now because you are probably not in a creative field, so this is not meant for you. Ironically, this article is for the few who have...

Posted by: Matt Batten
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Job Description: 3D Visualiser

3D visualisation is a synonym for computer-generated imagery, 3D rendering, 3D graphics, etc. All of these terms refer to the digital process of creating some graphical content by using 3D technology - that is the task of a 3D visualiser. This...

Posted by: Creativepool
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Inspiration

Global creative calendar: October 2021

Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, and Entertainment. The latest Global Creative Calendar edition is designed to...

Posted by: The Darnell Works Agency
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Leaders

What's next for UI? | By the Senior UI Designer at giffgaff

The future of technology and design runs through an exciting and effective UI. Be it neural links or mixed reality glasses, someone will have to design the interactive interfaces for us to use these devices - and the trends are quite thrilling to...

Posted by: Creativepool Editorial
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Leaders

How anamorphic digital outdoor is redefining OOH

As technology progresses, the push for immersion and for a blended reality with our everyday screens is what will define most of the future trends in the advertising industry (and beyond). It started with VR and AR; now it's moving onto...

Posted by: Creativepool Editorial
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Industry

See Annual 2021's best Agencies, Brands, Talent and Leaders of the Year!

The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...

Posted by: Creativepool Editorial
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Inspiration

What is the metaverse and why should brands take it seriously?

For many, the term ‘metaverse’ probably conjures up images of Ernest Cline’s Ready Player One, Tron, or Ridley Scott’s Blade Runner-but there is much more to dissect here. The future of experience - 'The Metaverse' As we...

Posted by: Imagination
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Industry

Creativepool Annual 2021 Winners Announced

Chelsea Pictures is awarded our first ever Grand Prix with #Wombstories The Annual 2021 winners have been selected, showcasing the ‘most’ people and companies who have achieved creative excellence in the past year. Now in its sixth...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: September 2021

Never have we found so many extraordinary offerings to showcase in a Global Creative Calendar edition. Wherever you are, you will recognize many of the social engagements returning to pop culture's center stage. Historically, we have hit the road to...

Posted by: The Darnell Works Agency
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Inspiration

3 beautiful and inspiring trends for the future of animation

As technology progresses, the beautiful craft of animation becomes more and more advanced. We have now reached a level of detail close to photorealism, with Disney and Pixar leading the way in terms of production value in feature films. Raya and the...

Posted by: Antonino Lupo

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