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Leaders

Droga5 and Newcastle Brown Ale take top Facebook Studio Award

For the second year running the top distinction at the annual Facebook Studio Awards has gone to an advertising agency and brand combination, who used the social media platform as a base from which to launch a successful campaign. This year the...

Posted by: Benjamin Hiorns
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Leaders

M&C Saatchi pick up the global social media business for UGG Australia

It was announced earlier this week that M&C Saatchi LA will be in charge of all strategic, creative and production duties for the social media account of UGG Australia, taking the account from incumbent agency, 360i. UGG Australia is a fine clothing...

Posted by: Benjamin Hiorns
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Leaders

Closed ears. How the music industry ruined itself.

In 1999 a website called Napster appeared on the internet. With little in the way of its own content, and certainly no means nor intention of producing or releasing music, it set a ball rolling that in 2013 tumbled most of HMV’s high street...

Posted by: Magnus Shaw
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Leaders

Lovie Awards 2013 - Meet Hailo and Last.fm

The Lovie Awards took place in London's Old Street for it's third year, celebrating incredible tech pioneers from across Europe. Creativepool was there to celebrate with the winners, thoroughly enjoying acceptance speeches from the likes of...

Posted by: Creativepool
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Leaders

The heads up. Why Facebook has lifted its ban on decapitation videos.

In my late teens, a video was doing the rounds. It was called 'Faces Of Death' and I don't think it was an official release - more a much-copied bootleg. Essentially it was a compilation of clips showing people meeting their deaths in accidents. A...

Posted by: Magnus Shaw
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Leaders

Hailo, Nowness, SoundCloud among winners of Lovie Awards

International sensation Hailo, lifestyle media provocateur Nowness, and pop culture gem Catleidoscope will be saluted alongside special achievement honourees Candy Crush Saga, “Father of Wi-Fi” Vic Hayes, and Inside Out Project founder JR...

Posted by: The Lovie Awards
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Workshop

Touchy feely: when you're a freelance, it's all about THEM

If you’re a freelancer who’s got a steady stream of work coming your way - either from the same loyal clients who know you and trust you, or from referrals from said loyal clients, or you’re very good at selling yourself and you...

Posted by: Ashley Morrison
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Leaders

Would Facebook rather protect its advertisers than its users?

Facebook claims to have cracked its rather awkward 'ads on offensive pages' problem. This week the social network's Director of Policy announced the site has completed the task of 'narrowing down the number of pages where ads will be shown'. Which...

Posted by: Magnus Shaw
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Features

Intrude out. Where now for disruptive advertising?

Disruption has always been key to the advertising model. Very few people opt to be exposed to marketing messages, therefore effective advertising has traditionally intruded into the content the audience has chosen to consume - a TV show, a magazine...

Posted by: Magnus Shaw
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Leaders

What the Blip? Is Independent Plus a media platform too far?

Ever get the feeling this whole digital hoopla is just being made up as we go along? Starting to suspect 'boffins' are just slinging out new widgets for a hungry world to scoop up and guzzle down, like mongrel hounds being thrown scotch eggs? Welcome...

Posted by: Magnus Shaw
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Leaders

ASDA's comms guy says websites are dead. Is he right?

At yesterday's Social Media World Forum, Dominic Burch - Head of Communications and Social Media for ASDA - said “Stop thinking about websites - they’re dead - just think about the content and getting that right for mobile. As reported...

Posted by: Creativepool
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Features

Neil Marra - Creativespark

What do you actually do? I was going to say walk around the office smoking but I gave up years ago - and do Creative Directors even do that anymore? Day-to-day, I mainly take lead role during the agency’s creative process, which is ‘DIG,...

Posted by: Creativepool
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Features

5 minutes with... Neil Harvey - Group Brand

Tell us what you do for a living and who you work for? Executive Creative Director at Group Brand What does that involve? A mixed bag really. We work with clients large and small to help solve business, marketing and communication challenges. I'd...

Posted by: Creativepool
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Workshop

How to... Keep your creative skills up to date

Written by Nathan Mayatt, Workstation - Specialist creative and digital recruiters since 1989. Keeping ahead of the game by making sure your skills are up-to-date is essential to protect yourself over the next couple of years. The market has become...

Posted by: Creativepool
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Features

Why did Murdoch's Daily iPad 'newspaper' fail?

by Magnus Shaw. Do you read The Daily? Unless you own an iPad style tablet you probably don't. Even if you do, you won't for very much longer. The Daily is a digital newspaper, published by Rupert Murdoch, available on tablets and closing any day...

Posted by: Creativepool
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Workshop

Winning website tips

The Lovie Awards provide us with their top tips on creating a website that is better than all of the rest. The Lovie Awards 2012 took place in London, UK and brought together the top talent in website design, development and entrepreneurship from...

Posted by: Creativepool
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Leaders

Williams F1 picks Rufus Leonard for digital brief

Legendary British Formula One team Williams F1 has appointed digital agency, Rufus Leonard, to lead its online transformation, creating an entirely new user experience across multiple digital channels. The project covers strategy, UX, design and...

Posted by: Rufus Leonard
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Leaders

Lovie Awards Winners Announced

SoundCloud, VICE, StumbleUpon, Akestam Holst awarded alongside Special Achievement Honourees Stephen Fry and Professor Heinz Gerhäuser & Team, creators of the MP3 file format. On the 16th October the International Academy of Digital Arts and...

Posted by: Creativepool
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Workshop

Opinions - Skip this. Why online broadcast ads are a disaster.

by Magnus Shaw Hello. And welcome to the Creativep ... LOUD MUSIC, SHOUTING, SOUND EFFECTS ... ool blog. I thought it would be useful to dis ... POP SONG, KIDS GIGGLING, CORNY JINGLE ... cuss how advertisers are handling broadcast ads on the inter...

Posted by: Creativepool
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Leaders

Quietly Redundant - the future for the QR code?

I'm not a classic early adopter. I don't queue outside Apple stores every time a plastic cover for the iPad is released, but I latch onto technology fairly quickly. I was online in the late nineties, had one of the first phase of free Spotify...

Posted by: Creativepool
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Features

Hard pressed.

How much do you imagine a quarter page, black and white advertisement in the London edition of Metro (the free commuter newspaper) costs? A few hundred quid? A bit more? The answer is £6,636. Perhaps I'm terribly naive or getting a bit old, but...

Posted by: Creativepool
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Workshop

Social Media and Recruitment

Social Media Week took place in London during February. For those who don’t know, Social Media Week is an annual event which is run all over the world. There are live streams to view and hashtags to follow, so you can keep up with the...

Posted by: Creativepool
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Features

What is the last taboo in advertising?

Pedro Simko, General Manager of Saatchi & Saatchi in Switzerland says: ‘I compare the advertising message to a conversation between friends. Everything that is said between friends can, in my opinion, be said in advertising.'

 It's a...

Posted by: Creativepool
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Inspiration

#MemberSpotlight on product designer Rajeev Karemane

How did you first get into the industry? I was born in small village in western ghats of Karnataka India. When I was 10 years old, I used to create collages by cutting out people's photos from newspapers and magazines, mixing and matching them in...

Posted by: Creativepool Editorial
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Workshop

How to hire a Video Editor

Whether you're a business looking to showcase your products, an influencer aiming to strengthen your brand presence, or an organization eager to connect with your audience, high-quality videos are essential. Crafting compelling videos involves much...

Posted by: Creativepool Editorial
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Workshop

How to Hire a Furniture Designer

In the realm of interior design, furniture plays a pivotal role-it’s the bridge between aesthetics and functionality. Whether you’re renovating your home, office, or commercial space, selecting the right furniture designer is critical....

Posted by: Creativepool Editorial
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Workshop

How to hire a 3D Designer

In today’s increasingly digital world, the demand for 3D designers is on the rise. Whether you want to visualize a product, bring a virtual world to life, or create captivating animations, choosing the right 3D designer is critical. With so...

Posted by: Creativepool Editorial

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