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The Power of User Generated Content (UGC)

Authenticity is key in this always-on world, and nothing does more for your brand than making authentic connections with consumers. To better help your message rise above the clutter and stick in a consumer’s consciousness, you need content...

Posted by: Jukin Media
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Inspiration

The Power of User Generated Content: Puddle Jump Gone Wrong

Colin Rudicil had no idea when he filmed a friendly bet, it would become an internet sensation. Right before the video starts, Colin, his friend Lakeem, and a few of his other high school buddies were walking to their local Family Dollar store. As...

Posted by: Jukin Media
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Leaders

VR & AI - The Next Generation Of Immersive Content

Opinion by Sol Rogers, CEO & Founder, REWIND AI is everywhere in the media at the moment, but it’s all quite confusing. What does artificial intelligence actually mean? What’s the difference between a chatbot, AI interfaces, Siri and the...

Posted by: REWIND
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Leaders

NowDiscover GmbH bridges the gap between video content and e-commerce

NowDiscover GmbH, a unique content recommendation engine built to bridge the gap between video content and e-commerce/retail, has formally launched into market. Following successful customer trials and rapid team expansion, the platform, which...

Posted by: Creativepool Editorial
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Leaders

GREY invents content-based subliminal language learning for Langenscheidt

Langenscheidt is the biggest publishing house for foreign languages in Europe. However, printed dictionaries are increasingly being substituted with digital alternatives. The brand is facing this challenge head-on in a partnership with GREY Germany,...

Posted by: Creativepool Editorial
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Leaders

10 UI & UX mobile design tips to engage your user

With a stunning count of mobile app design and development companies promising to deliver you a fantastic app, it's quite obvious to get confused as to which one to choose and which one to skip. While many of these firms are able to keep up their...

Posted by: Xicom Technologies
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Leaders

What the UX? If 'user experience' is so important, why is it so bad?

Remember what a pain using a website used to be? Leaving aside the time it took for a page to load, which was often sufficiently long to allow a quick city break, it wasn't unusual to find the navigation wrongly linked, or the image files so large...

Posted by: Magnus Shaw
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Leaders

Why the future of content production is in cloud storage

The streaming services market is flourishing, with many established entertainment brands now rushing to create their own platforms, such as HBO Max and NBC’s Peacock. Having failed to capitalise on a sector that’s been dominated by...

Posted by: Creativepool Editorial
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Inspiration

VR and 360 content can help in times of audience isolation

It can be tough out there! Current issues surrounding the worldwide COVID-19 crisis can bring certain industries some unwanted challenges. For meetings & events this is obviously a challenge, while those who need to promote more physical aspects of...

Posted by: Theatro360
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Leaders

Shouting at machines - How to smartly design for voice user interfaces

The advent of voice assistants like Amazon Alexa has brought about a brand new discipline for brands, designers and marketers to get acquainted with. Designing a voice user experience is not the same as designing for a traditional UI. If you want...

Posted by: Matter Of Form
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Workshop

5 ways to create better marketing content

Agencies, in-house teams, freelancers - no matter who you are, our working lives are dominated by digital content. So what’s the challenge heading into 2020, and more importantly, what can you do to increase both the wellbeing and productivity...

Posted by: Canto
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Features

JSR's Simon Amster on the evolution of content

As creative partner at photographic and illustration management agency JSR, Simon Amster sees a lot of content. With a background in broadcast at the likes of Disney and NBC Universal, he’s observed how the meaning of the word has changed over...

Posted by: Ryan Watson
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Leaders

How neurocreativity is changing the way content is made

Images in advertising have a bigger impact on our emotions than we may realise. But when brands set a brief for a photographer to make something look ‘premium’ or ‘powerful’, how is that achieved? Chris Christodolou, CEO at...

Posted by: Creativepool Editorial
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Leaders

The power of cake: Content is making TV tastier than ever

From unpredictable reality shows to unmissable drama, TV programming is stronger and more captivating than ever, and there’s no better example than The Great British Bake Off (GBBO). Even after its controversial £75m move to Channel 4...

Posted by: TVSquared
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Leaders

Empathy is everything in content design and creation

I recently directed a piece of video content which we hope will form the bedrock of a campaign driving awareness of a specific disease. The disease and its symptoms are taboo. The content and its story are empathetic. Sufferers of this disease...

Posted by: Matthew
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Leaders

5 ways to boost your content for foreign markets

Robert Gorby, VP of SMB Business at SDL, examines 5 simple ways in which marketers and advertisers can boost their localisation efforts without spending a fortune. You would have to have been living on a desert island or under a rock to have missed...

Posted by: Creativepool Editorial
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Leaders

Genero named as a Facebook Marketing Partner in Content Marketing

Global video production marketplace Genero has been confirmed as a Facebook Marketing Partner in the Content Marketing specialty. Genero connects brands looking to scale their video production with a global creative community of 300,000+ production...

Posted by: Creativepool Editorial
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Leaders

The UK's first dedicated live social content agency launches in London

New agency Live & Wired is being heralded the UK’s first dedicated live social content agency, delivering creative, production and talent for brands with a specific focus on social media. Founded by Sophie Kostrowski and Sian Hainsworth, both...

Posted by: Benjamin Hiorns
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Workshop

Why content activism can save brands from the tyranny of always-on

Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose. Specsavers won plaudits for a quick witted and relevant response to the mix-up while Snickers’ got in there...

Posted by: Southpaw
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Industry

ONE EXTRAORDINARY DAY IN BRANDED CONTENT - BOOK NOW

EARLY BIRD ENDS SOON! For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The paid for...

Posted by: The BCMA
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Industry

One Extraordinary Day in Branded Content

For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The event brings together all the key...

Posted by: The BCMA
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Leaders

Creative Opinion: Thoughts on Branded Content for 2017

At K7, our role is to help creatives find, create and sell the hottest content around the world. Historically, our focus within that has always been with in what we’d now define as ‘classical television’; that largish screen we...

Posted by: Creativepool Editorial
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Leaders

Launch of Foxtrot Papa marks a new approach to content marketing

Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has officially launched this week, providing innovative and engaging content for world-class brands. The launch comes at a time when many traditional agencies are...

Posted by: Creativepool Editorial
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Leaders

AllTogetherNow create Consumer Engagement Content Playbook for adidas

London-based digital engagement agency AllTogetherNow has completed a major piece of content strategy work for adidas, designed to unify and optimise the brand’s consumer engagement content production across the world. The adidas Consumer...

Posted by: Creativepool Editorial
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Inspiration

Can AI produce original content?

A story caught my eye this morning: ‘In Japan, an artificial intelligence has been appointed creative director.’ Yes, you read correctly. This is the news that McCann Japan has created a robot, AI-CD β, that can analyse creative...

Posted by: AmazeRealise
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Leaders

Derby opens as Turnkey Content Solution in NYC

Derby, a live-action creative collective and production company, launched this week under the leadership of industry veteran and Executive Producer Mary Crosse. Derby cultivates the industry’s best directorial visionaries including award-winning...

Posted by: Creativepool Editorial

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