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Leaders

Top 5 Awards Of The Week

AMV BBDO retains Google FAB Agency of the Year title The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last week at the quintessentially British “Hurlingham Club” in London. The black...

Posted by: Creativepool Editorial
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Leaders

Account wins of the Week

TBWA\Chiat\Day – Kenwood Vineyards TBWA\Chiat\Day has been named agency of record for Kenwood Vineyards, a brand that was acquired by wine & spirits leader Pernod Ricard USA last year. The agency was appointed to help lead a re-launch of the brand...

Posted by: Creativepool Editorial
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Leaders

Is this solar-powered Ecocapsule the future of independent living?

I'm one of those contradictory specimens that loves the idea of camping, but hates actually camping. It's too cold at night, too hot during the day, and about as comfortable as an ill fitting pair of jeans. Even the recent phenomenon known as...

Posted by: Benjamin Hiorns
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Inspiration

The five most creative magazine covers of all time

Considering the magazine industry is in a pretty wobbly state, it's surprising how tame modern cover designs tend to be. Usually smothered in teaser lines over a bland Photoshop creation, it's increasingly difficult to tell one title from another. It...

Posted by: Magnus Shaw
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Leaders

New York Festivals Winners Announced

New York Festivals International Advertising Awards competition announced the 2015 award-winners last week at the New York Show gala held at the renowned Jazz at Lincoln Centre's Frederick P. Rose Hall in New York City. New York Festivals is...

Posted by: Creativepool Editorial
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Leaders

The futuristic luxury interiors of the British Bullet Train

Hitachi Rail Europe (HRE) recently unveiled concepts for the interiors of their new high-speed “British Bullet Trains” and they look (quite frankly) incredible. Subtly futuristic without looking cheap and surprisingly sparse without...

Posted by: Creativepool Editorial
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Leaders

Food Revolution Day and yet another viral video

I’m a grumpy git, I know. I never watch Comic Relief and I find Pudsey the giant eye-patched teddy bear more sinister than endearing. For me, there’s nothing more nauseating than being lectured by multi-millionaire...

Posted by: Ashley Morrison
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Leaders

The Week in Tech

Apple find their bearings Only the most steadfast Apple apologist would argue that the Apple Maps service can come even close to comparing with Google Maps. Indeed, statistics suggest that almost twice as many iPhone owners prefer to get directions...

Posted by: Benjamin Hiorns
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Leaders

ADMA announce new 3 day festival

ADMA, the Association for Data-Driven Marketing and Advertising, has announced a brand new three day festival in Australia. The Festival of Marketing, Media, Analytics and Advertising (FOMMA) from August 4-6 at the Sydney Hilton Hotel and The Seymour...

Posted by: Creativepool Editorial
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Leaders

UK takes bronze at Festival of Media Global Awards

Yesterday, (May 13) the winners of the Festival of Media Global Awards 2015 were announced. The FMG Awards, which took place in Rome earlier this week, is arguably the most influential media industry event in the world, so it was quite a coup for the...

Posted by: Creativepool Editorial
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Leaders

Yummy! Why are we being spoken to like children?

Although one never expects a bingo company's advertising to be the height of sophisticated creative communication, I am being driven slowly crazy by Gala's new strapline. 'Sing Gala-la-la' it goes. Leaving aside the obvious gaffe they've made by...

Posted by: Magnus Shaw
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Leaders

Publicis and the digital driving school

I was never a natural driver. It took a solid 2 years of lessons and 3 failed attempts before I even came close to passing the practical test, and even the theory test almost derailed me more times than I'd care to admit. I've never been one for...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

TBWA\Chiat\Day LA TBWA\Chiat\Day LA has announced Renato Fernandez as Worldwide Creative Director at the agency, with responsibility for the Gatorade brand. Previously Creative Director for Gatorade in the U.S., Renato's promotion extends his role...

Posted by: Creativepool Editorial
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Leaders

Burger King helps Koreans get off at the right station

Many Koreans are busy and sleep-deprived. According to one OECD statistic, Koreans’ average sleep time is 7 hours and 49 minutes, the shortest amongst its member state [i]. Another OECD stat confirms Korean’s commute times is the longest...

Posted by: Cheil Worldwide
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Leaders

Carphone Warehouse iD finds a face

Bow & Arrow, the London-based creative growth consultancy, has designed the identity for iD, a new mobile phone network to be launched by the Carphone Warehouse, which has posited itself as the most affordable 4G network. It will operate via the...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Digital tattoos and telepathy Anyone who has ever played through the classic sci-fi adventure game Deus Ex probably left the experience with one of two thoughts: “When dealing with biomechanical augmentation, at what point do we truly begin to...

Posted by: Benjamin Hiorns
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Leaders

Awards Roundup

ANDY Awards Leo Burnett was the most awarded agency network earlier this week at the 51st annual International ANDY Awards. In addition to the sixth consecutive Network of the Year win, Leo Burnett London received the prestigious Richard T. O'Reilly...

Posted by: Creativepool Editorial
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Leaders

Google and the "Mobilegeddon"

As part of an effort to chime with the progressively mobile times, Google made a significant change to their ranking system this week by giving web pages that haven't been optimised for smartphones, tablets and other mobile devices a lower ranking on...

Posted by: Creativepool Editorial
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Leaders

Google and the Looney Balloons

In this perpetually advancing technological age, we've developed a habit of taking things for granted, particularly when it comes to the internet. Just yesterday in fact, I recall sitting across from a frumpy young woman in a local eatery, who was...

Posted by: Benjamin Hiorns
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Leaders

Google's guide to designing the perfect app

The great and powerful Google recently published a report advising app developers on how to maximise user experience through design. The report is titled “Mobile App UX Principles: Improving User Experience and Optimising Conversion,”...

Posted by: Creativepool Editorial
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Leaders

StrawberryFrog celebrates photogenic dogs

Per food company Nature's Variety, makers of the Instinct brand and official pet food partner of the Best Friends Animal Society, recently announced that its initial goal of 9,000 photos for its Long Live Pets campaign has been overwhelmingly...

Posted by: Creativepool Editorial
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Leaders

How To Solve The Digital Creative Copyright Paradigm

Imagine if no artist had ever signed their canvas. What would the art market look like today, how would works be attributed; valued, bought and sold? Artists do identify their work and have access to well organised and established routes to revenues...

Posted by: Creative Barcode
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Leaders

Hires of the Week

Odysseus Arms Independent ad agency Odysseus Arms welcomed Eric Dunn to the newly created role of Managing Director this week. He will be responsible for expanding the operation, refining client services and steering digital architecture. Dunn is a...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

Dove (US) - Men Care Other than a common language, if there's one thing that separates the Brits from the Americans, it's advertising. Take this spot for Dove Men Care; you just know it's an American ad before you even hear the first 'Daddy!'. In...

Posted by: Magnus Shaw
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Leaders

Guitar Hero makes a triumphant return

An epic new spot was posted online yesterday giving wannabe rock stars everywhere their first taste of Guitar Hero Live, the first Guitar game to be released in five years and the first for next generation (or is that current generation now?)...

Posted by: Creativepool Editorial
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Leaders

Facebook designs the world's largest open plan office with Gehry

Facebook has begun the process of moving its 2,800 members of staff into the company's elaborate new office space in Palo Alto, California, which founder Mark Zuckerberg has been designed as the “Largest open floor plan in the world.” The...

Posted by: Creativepool Editorial
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Leaders

Amazon button-down with one-touch ordering

I honestly thought Amazon had already taken the idea of streamlining online ordering as far as it could possibly go with their Express Checkout service. But it transpires I was wrong, as word recently emerged from the states that the online retail...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Underdog Underdog won the all-round creative duties for T Bhimjyani Realty this week. Previously part of Neelkanth Group, the Indian firm has been in the realty business for over 40 years and has successfully executed over 550 residential &...

Posted by: Creativepool Editorial
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Bazillion Pictures Showcases Its ‘Strong Roots’ In Animation

‘Strong roots. Endless possibilities’ is the central message of Woodruff Sweitzer’s award-winning broadcast campaign for Boone County National Bank (BCNB). Bazillion Pictures’ fresh style and compelling visual storytelling...

Posted by: Bazillion Pictures
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Leaders

The Ultimate Home Cinema

Piracy is slowly killing cinema. That isn't an opinion, it's a fact. Torrent sites such as the Pirate Bay have made it so simple to download recent cinematic releases and enjoy them in the comfort of your own home, that even the technologically...

Posted by: Benjamin Hiorns
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Leaders

Detriot studio launches mobile DJ Mothership

I don't understand DJs. Or more accurately, I don't understand the idea of the DJ as a modern-day rockstar. The fact that glorified button-pushers such as David Guetta and Calvin Harris can command hundreds of thousands of pounds to essentially press...

Posted by: Benjamin Hiorns
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Industry

Make It Count

The International Academy of Digital Arts & Sciences (IADAS) today announced the Nominees for the 19th Annual Webby Awards, including Google Year In Search (R/GA), #LikeAGirl (Leo Burnett Toronto), The World’s Toughest Job (Mullen), A Trip Out...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Amazon Sources familiar with both companies have been suggesting this week that Amazon has shelled out between $50 and $70 million for a deal to secure Crytek's CryEngine game engine. The engine has been used to power the Far Cry and Crysis...

Posted by: Creativepool Editorial
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Leaders

Ogilvy & Zooppa clean up with IBM work

It was announced recently that Zooppa and Ogilvy took home a Gold award at the 2015 Internationalist Awards for Innovation in Media, which were held on March 26th at the legendary Times Square in New York. The award was for their combined work with...

Posted by: Creativepool Editorial
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Leaders

Churchill: The Movie set for the big screen

Exciting news for Churchill the dog fans as it’s revealed he’ll star in his own film. Filming has already begun at a secret location in the UK This year, fans of Churchill the insurance hound will be able to see their nodding hero star...

Posted by: Creativepool
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Leaders

They may sell vacuum cleaners, but why are Queen so popular?

There's nothing new about TV ads using pop songs in their soundtracks. Think of all those Levis ads from the eighties - not only did they shift truckloads of jeans, they made the tunes hits all over again. From the Spice Girls flogging crisps, to The...

Posted by: Magnus Shaw

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