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Inspiration

Are Brand Mascots Still Relevant in 2024? #BrandMonth

When we think of the 90s, we often picture neon lights, garish colours, skateboards, “attitude” and POGS. But above all else, what the 90s represented to me was the dawn of the mascot. Of course, many entertainment franchises lived or...

Posted by: Benjamin Hiorns
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Inspiration

#MentalHealthMonth: 5 inspiring campaigns

In a culture where conversations surrounding mental health are (rightly) gaining momentum and importance, creative minds from various corners of the world have harnessed their talents and brought some light into the darkest corners of our collective...

Posted by: Benjamin Hiorns
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Features

#Barbiecore and the rise of the Nostalgia influencers

By Dale Barnett, Insights Editor at Influencer Intelligence Nostalgia Marketing is a common strategy used to associate the target audience’s positive emotions about the past with a product or service to boost sales. Marketers use references to...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Ukrainian content creators Taker | Maker

Taker | Maker is a community of hand-picked talents on demand with a wealth of industry-vetted social media creators and managers that are always open to create, ​​distribute and promote high-quality content in behalf of your business. It's also...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance art director Anna Karoline Mueller

How did you get into the industry? When I was 18, I was lucky enough to meet someone working in the industry while on vacation in Portugal. We were driving around town and he pointed to a poster he had designed, and I was drawn to the idea of...

Posted by: Creativepool Editorial
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Features

How to combat burnout during the busy festive season

While Christmas typically offers a brief break from work, whether that's a day off spent with family and friends or a much-needed vacation, the period leading up to the festive holiday can intensify burnout as workers juggle end-of-year...

Posted by: Creativepool Editorial
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Workshop

Reshaping human storytelling with addressable media

It’s starting to feel a lot like Christmas as the nights draw in and snow is on its way. Yet this year, the chill in the air isn’t a nostalgic reminder of Christmas past but a stark realisation that this winter is going to be tough. With...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting 2D animators on Creativepool

Sometimes, the world needs to be seen in two dimensions to underline just how absurd and surprisingly simple everything really is at its core. This is particularly true in today’s perpetual clown world existence. So, this week we thought...

Posted by: Creativepool Editorial
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Inspiration

Why is animation so effective for emotional storytelling?

Karl Doran, founder and creative director of Flow Creative - the Manchester based agency behind BBC Children in Need’s 2022 animated video campaign - discusses why video animation is so effective for communicating emotive yet positive and...

Posted by: Creativepool Editorial
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Industry

Under the microscope: Lessons learned from iconic British ads

TV is a huge part of everyday life, with iconic British soaps like Coronation Street and Eastenders still going strong today. Alongside these shows, certain British adverts have made a lasting impression on viewers. We all have memories of particular...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting branding designers on Creativepool

What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...

Posted by: Creativepool Editorial
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Inspiration

Global creative calendar: September 2022

We are amazed to find so many extraordinary offerings to showcase in this edition of the Global Creative Calendar. Wherever you are, you will recognize many of the social engagements returning to pop culture’s center stage. While we have...

Posted by: The Darnell Works Agency
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Workshop

SEO Corner - Building useful content briefs

Working closely with content marketing teams is an inevitable part of the SEO professional’s daily life. A majority of the interaction happens through managing the creation of content. SEOs, for better or worse, put their watchful gaze on each...

Posted by: Creativepool Editorial
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Inspiration

Selling a unicorn and going #BehindTheIdea with Spendesk

European startup Spendesk recently launched its first-ever multi-market brand campaign, putting people and play front and centre to reinforce not only its service differentiation but its people-first company identity. As a newly minted...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: September 2021

Never have we found so many extraordinary offerings to showcase in a Global Creative Calendar edition. Wherever you are, you will recognize many of the social engagements returning to pop culture's center stage. Historically, we have hit the road to...

Posted by: The Darnell Works Agency
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Leaders

Why working in the Creative Industries has changed and may never go back

A global pandemic makes history in many ways. One is by introducing unprecedented changes in the basic mechanisms of society; another one is by revolutionising the job market. With remote working becoming a widespread reality, there has been a...

Posted by: Creativepool Editorial
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Features

Travel and sustainability: Transforming for the future

The year 2021 represents an interesting juncture for the travel and tourism industry and one that is full of tension. After the upheaval of 2020 and the COVID-19 pandemic, people are desperate to travel again - to explore beyond their domestic...

Posted by: Imagination
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Inspiration

Behind the life of a gaming concept artist | #MemberSpotlight

Miguel Nogueira loves research. He lives for research when he works on his beautiful artworks, and in another life, he would probably have been a traveller around the world - seeking knowledge and wisdom far and wide. For those who are less adept at...

Posted by: Creativepool Editorial
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Industry

Rethinking sustainability with Nestlé and FutureBrand - #BehindTheIdea

When Nestlé Brazil turned to FutureBrand São Paulo with a new challenge, the team was tasked with a rather ambitious brief: to highlight the company's commitment to sustainability with a renewed brand architecture, whilst showcasing the...

Posted by: Creativepool Editorial
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Industry

When will the industry recover from the COVID-19 crisis?

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Leaders

Dreams of Diversity with Emma Robson

Ingenuity head of events Emma Robson loves travel, food and football. While she dreams of a way in which she can blend all of these passions together, Emma also dreams of a more diverse advertising industry, one in which brands are not afraid to test...

Posted by: Creativepool Editorial
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Inspiration

The systematic lenses of Gasper De Souza

Some creatives fear process. This is not the case of videographer, editor and writer Gasper De Souza. Born in Mumbai and now living in Goa, India, Gasper's creative process is structured and organised, filled with little tricks and tips that make...

Posted by: Creativepool Editorial
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Inspiration

The Bursting Delicacy of Nayeli Lavanderos

It's hard to find a spot that feels out of place in Nayeli Lavanderos' works. Nayeli's style somehow feels delicate and punchy at the same time, striking that perfect balance between fragility and confidence which makes her art so attractive to the...

Posted by: Creativepool Editorial

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