Displaying 361 - 396 of 1256 results
Cheetham Bell/iris/MEC/mSIX - Great British Bakeoff Channel 4 has announced that Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of The Great British Bake Off, set to return to screens this autumn for the eighth series. In its new...
Posted by: Creativepool Editorial
Customers are increasingly pushing for more experiences - viewed as a luxury to share and embrace. Lifestyle brands need to give consumers bigger, better, bolder and more distinct experiences. Lifestyle branding is about: Storytelling and engaging...
Posted by: Noir Agency
This September, the London Design Fair will welcome the UK launch of Swedish Design Moves, a four-year programme to promote awareness of Swedish design, architecture and fashion around the world. Swedish Design Moves aims to highlight the...
Posted by: London Design Fair
Standing in other people's shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London last week, creative direct marketing agency Soul asked...
Posted by: Persuasion Communications
Socially enterprising star Halle Berry crowned the winners of Chivas Venture’s $1 million prize fund last week at an exclusive event in Los Angeles. Berry, a judge on the night, and Josh Gad, the evening’s host, were both secured by...
Posted by: Creativepool Editorial
Facebook Messenger ads are going global, whether we like it or not. After tests back in January proved promising in Australia and Thailand, the beta is now being expanded further, with businesses around the world now being offered a way to use...
Posted by: Benjamin Hiorns
Mergers are funny old things. More often than not, they're lambasted as job-eating, austerity driven moves that are more about branding than innovation, and result in work that lacks personality and clients feeling like they've been thrown from...
Posted by: Benjamin Hiorns
Amnesty International, since its beginnings in 1961, has been the champion for human rights and justice in the streets, through letter writing and, most of all, through creativity. To mark our studiocrowd brief that searches for creative ideas to...
Posted by: Heather Deacon
Advertising is no stranger to nostalgia driven marketing with sentimental ads resonating particularly well with millennial audiences. Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing,...
Posted by: BENlabs formerly Greenlight
We are back for our annual round up of everything Cannes Lions. #CSminicannes hits the London stage with an inspiring selection of talks and panels from key creative leaders to give you the low down on what everyone was buzzing about at this year’s...
Posted by: Creative Social
We chatted with Carla Buzasi, Global Chief Content Officer at WGSN after her talk on ‘Cool hunting, how to be your own trend forecaster’ at Havas Cafe. With invaluable insight from Carla, we discovered that contrary to popular belief, being...
Posted by: Creativepool
Print & Publishing From 3275 entries in Print & Publishing, 14 Gold, 31 Silver and 43 Bronze were awarded. The Grand Prix winner was DAVID Miami, for their “Flame-grilled since 1954” Burger King work, which was selected for Burger...
Posted by: Creativepool Editorial
Whilst it's the awards and the general glamour of Cannes that might dominate headlines, the real heart of Cannes Lions lies in the festival's celebrated speaking sessions. Championing the sharing of ideas and the betterment of the creative...
Posted by: Creativepool Editorial
Leo Burnett has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity. The annual Leo Burnett Cannes Predictions has a track record of nearly 85% accuracy in...
Posted by: Creativepool Editorial
The Robot ordered to write lines as punishment for a crime not yet committed A robotic arm writes repeated promises not to hurt humans in artist Filipe Vilas-Boas and architect Paul Coudamy's installation The Punishment. The piece was designed to...
Posted by: Creativepool Editorial
Mediacom North MediaCom North, already one of the biggest billing agency outside London, is setting its sights even higher by creating a new board of directors for the group which now includes the recently acquired Code Computerlove (Code). Paul...
Posted by: Creativepool Editorial
What are the qualities that allow for some startups to soar, whilst so many others like it stumble at the first hurdle? That’s what global brand consultancy Interbrand set out to understand with its Breakthrough Brands report, now in its second...
Posted by: Creativepool Editorial
Against a global background of increasing isolationism, uncertainty, and mistrust, Britons today demonstrate unexpected confidence in their nation and belief in the potential of foundational institutions and major brands for stability, truth, and...
Posted by: Creativepool Editorial
The chair built by robots A continuous line of plastic makes up an intricate robot-built chair, designed using a new 3D-printing software by a team from the Bartlett School of Architecture in London. Whereas most current 3D printing involves...
Posted by: Creativepool Editorial
Matt Phelan, CEO of 4Ps part of NetBooster Group, on how Eurovision uses YouTube to elevate the event to a new global audience. On Saturday, the 62nd edition of the Eurovision Song Contest (ESC) was held in the Ukrainian capital, Kiev, with the...
Posted by: Creativepool Editorial
IBM’s finding that 70% of people aren’t impressed with digital brand experiences has echoes in tech history according to Tariq Khan, Director of Interactive at TMW Unlimited. Tariq Khan (far right) with Chris Buckley (left) and Chris...
Posted by: Creativepool Editorial
It would, perhaps, be unfair to say that the VR bubble has burst, because from where I'm sitting, it looks as though the bubble has barely left the niche market that spawned it. Yet, with so many headsets now sat gathering dust in closets and display...
Posted by: Benjamin Hiorns
The electric wallpaper that connects appliances by conductive ink Lines of conductive ink thread between the protruding speakers and light boxes that form this interactive wall display, designed by furniture brand UM Project and wallpaper company...
Posted by: Creativepool Editorial
B&B Studio - BrewDog LoneWolf Maverick brewer BrewDog has unveiled its spirits brand LoneWolf, with design by B&B Studio. Pared back and minimalist, the design flies in the face of convention and reflects the brand’s aim to operate as an...
Posted by: Creativepool Editorial
The upcycling trend continues to evolve and grow in new, fascinating and unexpected ways with this latest bonkers, but brilliant activation from Sweden. Outdoor apparel brand Houdini Sportswear wanted to prove just how natural their clothes are. So...
Posted by: Benjamin Hiorns
In 2017, we appear to be bombarded on a daily basis by tech stories that, only a few short years ago, would have appeared completely preposterous. Many of these innovations are also being spearheaded by the 'big three' consumer monoliths of Google,...
Posted by: Benjamin Hiorns
Don’t worry - I get it. You click on the title of this article and think “my god what?!” ANOTHER new medium, tech trend/fad/what-do-you-macallit I need to get my head around? Hush. Breathe. Sit down. Let me explain things to...
Posted by: Kate Lewin
The Partners/Lambie-Nairn - Arte The Partners and Lambie-Nairn have collaborated on a new visual identity for the cultural TV channel Arte. The rebrand looks to reflect Arte’s mission to be a cultural channel for all of Europe and change...
Posted by: Creativepool Editorial
Glazier Design – Landmine Free 2025 Glazier Design has created the identity for Landmine Free 2025, a new initiative by mine clearance charities HALO Trust and MAG. Landmine Free 2025 will put pressure on governments – particularly those that...
Posted by: Creativepool Editorial
Close your eyes for a moment and think about the one big thing that has happened in your business environment over the past year that has directly impacted you. Last January (2016) I set about igniting conversations with companies that had...
Posted by: Suki Thompson
We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...
Posted by: Pentasia UK
The world of technology is constantly developing and we are charged with the task of staying ahead of the game in order to keep up with the latest trends in Next Gen broadcast and consumer electronics. As an industry that continuously encounters...
Posted by: The Crewing Company
When Pepsi dropped their no-doubt incredibly expensive and undeniably ambitious new ad earlier this week, they probably had no idea that, by week's end, the spot would have dominated global headlines, which is particularly impressive, given the...
Posted by: Creativepool Editorial
Whilst the vast majority of industry leaders have been pretty damning about Brexit and what it means for the manufacturing industries in the UK, vacuum cleaner magnate Sir James Dyson has been bucking the trend since before the referendum result was...
Posted by: Creativepool Editorial
MEC Tonic MEC UK has hired Sarah Salter to lead MEC Tonic, its innovation division, Jason Dormieux, the MEC UK CEO announced this week. The brand innovation space is at a pivotal point, as innovation has yet to deliver returns that brands are...
Posted by: Creativepool Editorial
Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...
Posted by: Benjamin Hiorns