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Social Media

Trend Report: How Beauty Brands Got Digital

Once upon a time the beauty industry was in a pretty set way. Brands such as L’Oreal, Avon and Estée Lauder only needed to whip up tried-and-tested print and billboard campaigns with household celebrities in order to sell new products and...

Posted by: Kate Lewin
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Trends

This Imperfect Trend will improve your self esteem

The imperfection trend has been around for a while, but we’re only just seeing its permeation into the mainstream. In the last couple of months, we’ve seen Asda embrace wonky carrots and courgettes and when Getty Images released their top...

Posted by: Amplify
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Design

Say bye to Coco: Is Birch the next trend in packaged water?

British design studio Horse has created a unique log-like carton and a Norse-inspired identity for the aptly-named Tåpped; a drink actually made from birch-sap. Created to help the Finnish drink break into the UK market, the design aims to...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

FinchFactor FinchFactor has appointed Sarah Taylor to the role of Global Client Service Director. The appointment comes in response to an increased cross-border focus and the recent launch of its third international office. With further expansion in...

Posted by: Industry Updates
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Design

Getty Images forecasts Visual Trends for 2017

Getty Images, a world leader in visual communications, today unveiled its highly anticipated visual trend forecast. The ground-breaking forecast sets out the macro and micro trends that will influence design, advertising and brand communications...

Posted by: Industry Updates
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Design

Rebrand Roundup: Alexa Chung, Tinder, Landsec and other stories

Landsec - Pollitt & Partners Land Securities, a commercial property company, has launched a new identity - Landsec - with the help of Pollitt & Partners, an independent design agency. The new brand focuses on experience and the...

Posted by: Industry Updates
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Features

Coloro: The story so far with Thorsten Traugott

The global b2b media company Ascential, home to WGSN and Cannes Lions, has launched a revolutionary new product set to contemporize the global color industry: Coloro - The Color Code. Refined with 20 years of scientific innovation led by CTIC (China...

Posted by: Heather Deacon
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Trends

Implementing Augmented Reality for creative events and conferences

Both Augmented Reality (AR) and Virtual Reality (VR) are currently receiving high attention in the media and online gaming world. But what exactly is the difference between Augmented and Virtual Reality and how can this trend be integrated into the...

Posted by: Phil Michael
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Advertising

Top 10 Account Wins of the Week

Cheetham Bell/iris/MEC/mSIX - Great British Bakeoff Channel 4 has announced that Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of The Great British Bake Off, set to return to screens this autumn for the eighth series. In its new...

Posted by: Industry Updates
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Features

The Future: Lifestyle Branding

Customers are increasingly pushing for more experiences - viewed as a luxury to share and embrace. Lifestyle brands need to give consumers bigger, better, bolder and more distinct experiences. Lifestyle branding is about: Storytelling and engaging...

Posted by: Noir Agency
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Events

Sweden Makes Designs on the UK

This September, the London Design Fair will welcome the UK launch of Swedish Design Moves, a four-year programme to promote awareness of Swedish design, architecture and fashion around the world. Swedish Design Moves aims to highlight the...

Posted by: London Design Fair
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Entertainment

Josh Gad and Halle Berry crown the winners of the Chivas Venture

Socially enterprising star Halle Berry crowned the winners of Chivas Venture’s $1 million prize fund last week at an exclusive event in Los Angeles. Berry, a judge on the night, and Josh Gad, the evening’s host, were both secured by...

Posted by: Industry Updates
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Social Media

Facebook Messenger ads start rolling out worldwide

Facebook Messenger ads are going global, whether we like it or not. After tests back in January proved promising in Australia and Thailand, the beta is now being expanded further, with businesses around the world now being offered a way to use...

Posted by: Benjamin Hiorns
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Features

Creative Opinions: The Wunderman/Possible Merger

Mergers are funny old things. More often than not, they're lambasted as job-eating, austerity driven moves that are more about branding than innovation, and result in work that lacks personality and clients feeling like they've been thrown from...

Posted by: Benjamin Hiorns
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Features

Amnesty International - using creativity to change the world since 1961

Amnesty International, since its beginnings in 1961, has been the champion for human rights and justice in the streets, through letter writing and, most of all, through creativity. To mark our studiocrowd brief that searches for creative ideas to...

Posted by: Heather Deacon
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Trends

Licensing Nostalgia

Advertising is no stranger to nostalgia driven marketing with sentimental ads resonating particularly well with millennial audiences. Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing,...

Posted by: Greenlight
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Awards

CS Mini Cannes - 19th July 2017

We are back for our annual round up of everything Cannes Lions. #CSminicannes hits the London stage with an inspiring selection of talks and panels from key creative leaders to give you the low down on what everyone was buzzing about at this year’s...

Posted by: Creative Social
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Advertising

Cannes Lions 2017: Cool hunting with Carla Buzasi

We chatted with Carla Buzasi, Global Chief Content Officer at WGSN after her talk on ‘Cool hunting, how to be your own trend forecaster’ at Havas Cafe. With invaluable insight from Carla, we discovered that contrary to popular belief, being...

Posted by: Creativepool
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Advertising

Cannes Lions 2017: Top Speaking Sessions at the Palais

Whilst it's the awards and the general glamour of Cannes that might dominate headlines, the real heart of Cannes Lions lies in the festival's celebrated speaking sessions. Championing the sharing of ideas and the betterment of the creative...

Posted by: Industry Updates
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Advertising

Leo Burnett's 2017 Cannes Lions Predictions

Leo Burnett has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity. The annual Leo Burnett Cannes Predictions has a track record of nearly 85% accuracy in...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

Mediacom North MediaCom North, already one of the biggest billing agency outside London, is setting its sights even higher by creating a new board of directors for the group which now includes the recently acquired Code Computerlove (Code). Paul...

Posted by: Industry Updates
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Economy

Interbrand announces breakthrough brands of 2017

What are the qualities that allow for some startups to soar, whilst so many others like it stumble at the first hurdle? That’s what global brand consultancy Interbrand set out to understand with its Breakthrough Brands report, now in its second...

Posted by: Industry Updates
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Economy

McCann reveal the truth about a divided Britain

Against a global background of increasing isolationism, uncertainty, and mistrust, Britons today demonstrate unexpected confidence in their nation and belief in the potential of foundational institutions and major brands for stability, truth, and...

Posted by: Industry Updates
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Features

Creative Opinion: Eurovision and YouTube

Matt Phelan, CEO of 4Ps part of NetBooster Group, on how Eurovision uses YouTube to elevate the event to a new global audience. On Saturday, the 62nd edition of the Eurovision Song Contest (ESC) was held in the Ukrainian capital, Kiev, with the...

Posted by: Industry Updates
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Technology

Visions in VR: Is the VR boom over before it started?

It would, perhaps, be unfair to say that the VR bubble has burst, because from where I'm sitting, it looks as though the bubble has barely left the niche market that spawned it. Yet, with so many headsets now sat gathering dust in closets and display...

Posted by: Benjamin Hiorns

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