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Displaying 37 - 72 of 9244 results

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Inspiration

The agency founder who became her own client #BehindTheBrand

Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...

Posted by: Creativepool Editorial
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Inspiration

Building a greener future for London with TfL #BehindTheIdea

Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...

Posted by: Creativepool Editorial
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Inspiration

The Transmedia Opportunity for Games

Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...

Posted by: Teodora Miscov
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Leaders

#GettingToKnow Nataly Kelly, CMO of Zappi

Tell us a bit about your role! Is there a “typical” day? I’m based in Boston, and I generally start my workday rather early, by checking in with our Zappi teams in Europe. We begin each day with a daily virtual stand-up in our...

Posted by: Creativepool Editorial
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Inspiration

Sorting our Limes from our Lemons #CompanySpotlight

Lime Creative is a boutique communication agency offering large agency experience, specialising in the luxury lifestyle, with offices in London and Beijing and partners around the world. With a team made up of designers, writers, developers and...

Posted by: Creativepool Editorial
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Inspiration

Sue Ryder explores how the five senses can spark grief #BehindTheIdea

National bereavement charity Sue Ryder’s new campaign shows how touch, taste, sight, smell and sound can trigger emotions for those grieving. The campaign launched through a unique pop-up exhibition at The Corn Exchange in Leeds and encourages...

Posted by: Creativepool Editorial
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Leaders

#MemberSpotlight on Creative Director John-Louis West

With a background in print design and advertising, John-Louis West has over 20 years of experience as a design consultant, which places him at the intersection of business, digital, graphic design, and motion graphics. We caught up with him this week...

Posted by: Creativepool Editorial
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Industry

#CompanySpotlight on expo experts MagnWall

Today, we’re talking to Yannick Wahler, CFO of MagnWall, a retail and expo design expert agency with a patented and globally unique technology. How was your company born and where are you based? We are based in Weinstadt, Germany, a beautiful...

Posted by: Creativepool Editorial
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Features

The Future is Now: 5 Design Trends for 2024 #PredictionsMonth

Can you believe it, we’re almost already two weeks into 2024? The passage of time is a strange and cruel thing and I feel almost nervous that it’s taken me this long to break out a true predictive trends piece. Trend forecasting, you...

Posted by: Benjamin Hiorns
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Features

Creative Resolutions for 2024 #YearInReview

As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...

Posted by: Benjamin Hiorns
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Workshop

Ridding the world of bad design with Dawn Creative #CompanySpotlight

This week, we speak to David O’Hearns, Managing Director at Dawn Creative, about how a nightmare at an old agency turned into a beautiful dream of a fresh start. A new dawn, if you will… How was your company born and where are you...

Posted by: Creativepool Editorial
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Features

How will 2023 be remembered by creatives? #YearInReview

2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...

Posted by: Benjamin Hiorns
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Inspiration

Can a scent really make you more creative? #XmasGifts4Creatives

Can you really smell your way to success? Of course not, the very notion is frankly ridiculous. But that doesn’t mean we should overlook the importance of the humble human olfactory system. Smell, after all, plays a critical role in our daily...

Posted by: Benjamin Hiorns
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Features

All the best Christmas 2023 ads in one place #HolidaysMonth

Christmas exists, in my opinion, to soften the blow of winter. The nights seem endless, the days are barely given time to breathe, and the weather is reliably dour for most of us, so we need it really. Even as someone that doesn’t really care...

Posted by: Benjamin Hiorns
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Inspiration

The Definitive Game Art Outsourcing Guide 2023

Game art outsourcing is an efficient way to flexibly increase the size and skills of your game development team. However, it’s a decision not to be taken lightly. Finding a partner who is both reliable and passionate about your game is essential...

Posted by: MLC (Magna Ludum Creatives)
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Inspiration

Finding a future of collaboration over ego #CompanySpotlight

The Future Collective is a strategically led creative consultancy based in the UK globally renowned for both thought leadership and creativity. Since 2019 they have worked with ambitious global brands and startups alike, creating distinctive brand...

Posted by: Creativepool Editorial
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Inspiration

The World’s First Augmented Performance Agency #CompanySpotlight

It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...

Posted by: Creativepool Editorial
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Inspiration

Smile Train Captures the Beauty in Every Smile | #BehindTheIdea

This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance graphic designer Harriet Hamilton-Jones

How did you get into the industry? I knew from when I was around 14 I wanted to be a graphic designer, someone came into my school and did a graphic design class, based on drawing in perspective, after that class I knew that’s what I wanted to...

Posted by: Creativepool Editorial
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Inspiration

Cooking up tasty noises with The Soundery | #CompanySpotlight

This week we spoke to Luke Brown, Composer & Sound Designer at The Soundery, a music and sound design studio that specialises in cooking up "tasty noises for visual media." How was your company born and where are you based? The Soundery is a duo,...

Posted by: Creativepool Editorial
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Inspiration

Kia find the beauty in loneliness with a CGI firefly | #BehindTheIdea

Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Bader Rutter CCO Ned Brown

Tell us a bit about your role! Is there a “typical” day? I oversee creative output across the agency for our 20 clients and for a group of roughly 65 talented, brilliant, fascinating people. This group represents design, art direction,...

Posted by: Creativepool Editorial
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Inspiration

Heinz encourages babies to explore the world mouth first | #BehindTheIdea

Heinz has been a ubiquitous part of family mealtimes for generations. To keep it relevant and appeal to the next generation of families, Kraft Heinz are launching a new range of pouches to market, with built-in immunity support, for babies up to 24...

Posted by: Creativepool Editorial
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Inspiration

Landor & Fitch make the Channel Tunnel more Gen Z friendly #BehindTheBrand

This week we spoke to Landor & Fitch Executive Director, Strategy and Innovation, EMEA James Withey and Executive Creative Director Graham Sykes about their transformative rebrand of the Eurotunnel (Channel Tunnel). Having been involved in designing...

Posted by: Creativepool Editorial

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