Displaying 505 - 540 of 4004 results
TBWA\Dublin chief executive officer Deirdre 'Dee' Waldron was not born a CEO. And this made her an even more passionate and empathetic leader. Born a computer programmer, Dee learned from coding a set of transferable skills she still employs to this...
Posted by: Creativepool Editorial
Implicit racial bias is deadly. "A black person is three times more likely to be killed by the police in America, too often when armed with nothing more than a candy bar." It sadly comes to the surprise of no one that there is an implicit bias in...
Posted by: Creativepool Editorial
Few people make their way in your heart like Great Guns USA managing director Oliver Fuselier does. Reading him as he tells stories of his remote and recent past is heartwarming and enough to paint a beautiful, comprehensive picture of an ambitious...
Posted by: Creativepool Editorial
These days, you may be hard pressed to feel much excitement about building your career and reaching for the stars. For almost everyone, the challenges are staggering. Still, looking at all the ways innovative people and groups are uniting to educate,...
Posted by: The Darnell Works Agency
You'll often hear writers say that structure is important. Structure is what holds a story together. Structure is sometimes what propels a story forward. Structure is loved, but also much hated. But even within the strict rigidity of structure,...
Posted by: Creativepool Editorial
"Don't learn advertising. Learn people." Associate creative director Augusto Correia has an ardent passion for creativity. You can easily get that from his words, and how vehemently he talks about his craft. Born a musician and grown in advertising,...
Posted by: Creativepool Editorial
Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...
Posted by: Posterscope
It is unusual to hear someone say that they always start working near the end of a deadline, because they are far more productive under pressure. Though one may think that this is the easiest way to mess up, SMACK agency and its co-founder Lubna...
Posted by: Creativepool Editorial
It's impossible to not fall in love with Stephen Berry's photography as soon as you lay your eyes on them. His love for cinema shines through each and every shot, and it's not by chance that he loves recreating his favourite film shots with his toys...
Posted by: Creativepool Editorial
You could get lost in the sheer amount of skills Muneebah Waheed has cultivated over time. Starting with nothing but the dream of becoming a creative, Muneebah set out on a journey of constant learning and fascination, from graphic design to...
Posted by: Creativepool Editorial
Nineties or millennials, noughties or baby boomers, it is no secret that all generations have their myths and prejudices and marketers have to overcome these to make sure they're tailoring their offer appropriately. We've had the chance to learn...
Posted by: Creativepool Editorial
One would guess the pandemic is hurting extroverts way more than the other end of the spectrum, but freelance photographer Adam Shaw is the living proof that that is really not the case. Though he declares himself an introvert by nature, Adam loves...
Posted by: Creativepool Editorial
We are delighted to announce this year’s Inside Out Awards™ Judging panel. We have worked hard to select a diverse team of judges with a range of knowledge, experience and skills. Our expert Judges all hold senior positions, are highly...
Posted by: Inside Out Awards™
If you were to ask Andrew Lord how he came about to found an agency, he would probably answer that the distance between the oil industry and an animation studio is not so large as one may think. We caught up with Andrew, one of the co-founders of...
Posted by: Creativepool Editorial
There is both an art and science to freelancing, and graphic designer Geoff Sence has certainly got them right. Overflowing with dreams and aspirations, Geoff has developed a style blending vintage with modern, able to maintain that delicate balance...
Posted by: Creativepool Editorial
Air Design were fortunate to have had a studio workshop with Green City Solutions last March to learn how their revolutionary technology, which revitalises and breathes clean air back into our polluted cities, can be effectively incorporated within...
Posted by: Air Design Limited
If you are a parent in this global climate of pandemic lockdown and quarantine, perhaps the Coronavirus isn't looking so gloom from inside the house after all. Gayle Carpenter is the CEO and Founder of Sparkloop creative agency and is now faced with...
Posted by: Creativepool Editorial
This week, Disney+ finally launched in the UK at perhaps the most opportune time in history - when almost all of us are forced to stay indoors. We can gently chuckle at the conspiracy theories about Disney engineering coronavirus to maximise...
Posted by: Benjamin Hiorns
The streaming services market is flourishing, with many established entertainment brands now rushing to create their own platforms, such as HBO Max and NBC’s Peacock. Having failed to capitalise on a sector that’s been dominated by...
Posted by: Creativepool Editorial
As luxury consumers' behaviour changes from 'having' to 'being', experiences are being increasingly valued as much as products. Brands can capitalise on this by creating experiences that are the sweet spot between brand aspiration and brand vision....
Posted by: Imagination
Retail is not dead, boring retail is dead As we all know, the retail industry has been through a period of immense flux. However, after a difficult few years it feels like it’s emerging from the dark and a new retail landscape is bringing...
Posted by: Imagination
It's awards season. Right. Don't panic. If you don't know where to start, you're not alone. Winning awards isn't a walk in the park, yet all it takes is a pinch of dedication, care, planning and just about the right quality of work. With little more...
Posted by: Creativepool Editorial
See what #EachForEqual means to these photographers as they prepare for International Women’s Day 2020, and learn ways you can add gender diversity to your own portfolio. The theme for International Women’s Day 2020 on Sunday, March 8th...
Posted by: Creativepool Editorial
In almost all areas of the economy the middle ground is on the decline. In grocery, powerhouses Sainsbury’s, Morrisons and Asda have been assailed by discounters Aldi and Lidl. In fashion, social media is rendering luxury labels more...
Posted by: Creativepool Editorial
Just like comic books and the recent rise of nerd culture, long gone are the days where gaming was seen as something for kids or only limited to games consoles. The normalisation of gaming on various platforms has increased so much that it was only a...
Posted by: SMACK Agency
AKQA has been a big part of the Creativepool community in one form or another since its initial inception. The agency has been a Creativepool member since 2013 and has been behind dozens of featured projects and award-winning Annual entries over the...
Posted by: Creativepool Editorial
A research and neurological study from IPG Mediabrands Netherlands and publisher Sanoma has revealed that an ultra-short advertisement is able to convey brand, product and message much more effectively than the first few seconds of a regular spot -...
Posted by: Creativepool Editorial
Every once in a while, I like to break out of my comfort zone and explore a side of the creative industries that I might not have much (if any) stock in. Fashion is one such avenue. My fashion sense primarily stretches to jeans, t-shirts...
Posted by: Benjamin Hiorns
“Humans are the reproductive organs of technology.” ― Kevin Kelly, What Technology Wants If CES 2020 was anything to go by, humans across the globe have been hard at it, before giving birth to some extraordinary tech (as featured) in...
Posted by: Posterscope
From landscape to vertical, smartphones and social media have changed the way the world views content. Mobile screens got bigger, Snapchat and Instagram Stories were launched, and vertical content was born. Now, more videos are watched on mobile than...
Posted by: The Flash Pack
Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...
Posted by: Caroline Burgess-Pike
There is quite literally only one certainty about predictions, and that is how “the future is not Google-able.” (William Gibson). Yes, we can give rigorous evidence-based forecasts of the rational - DOOH is growing, and saw growth of...
Posted by: Posterscope
Surrounded by pizza museums, themed mini-golf, and interactive paintings, you'd be forgiven for thinking that we'd awoken to some kind of cartoon nightmare. But no, this is the experience economy in 2020. Experiential activations are both physical...
Posted by: Luc Benyon
The emerging workforce spent their formative years collaborating through online services, competing in e-Sports, and solving problems remotely through their games console, mobile or tablet. They have got used to, and excelled at, creating,...
Posted by: Creativepool Editorial
A life-changing and career-making program returns to New York for the third year running. D&AD Shift is a free night-school for emerging creatives without college degrees and exists to unearth raw talent (from artists to writers and creative thinkers...
Posted by: Benjamin Hiorns
This afternoon, Shutterstock announced its ninth annual Creative Trends Report, which uses the billions of image, video and music searches and downloads made on the platform in the last 12 months to show us what’s trending around the globe. By...
Posted by: Benjamin Hiorns