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Leaders

Abi Pearl on overcoming the impostor syndrome

We tend to forget how important it is to take care of ourselves, especially during a world-wide pandemic that makes us busier than ever. The story of giffgaff head of advertising Abi Pearl is as inspiring as it gets. If there is one thing you should...

Posted by: Creativepool Editorial
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Inspiration

Matt Newman's flair for flicks

Friends, huh? Sometimes they're all you need to get to the right place. The right push in the right direction, and off we go - sometimes on what can be a life-changing experience. It was the case of film editor Matt Newman, who was asked by someone...

Posted by: Creativepool Editorial
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Inspiration

Skipping gears with Mark Lacey

The strongest passions often show themselves at a young age. Mark Lacey was introduced to professional illustration when he was a "spotty teenager", but the guy had the boldness to apply for a position at a research laboratory and his career has...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: September 2020

In the recent past, pioneering research by The EXPERIENCE Institute established three main reasons for attending events: Education, Destination and Networking. These days, while it may not be an option to travel, the ability to advance knowledge and...

Posted by: The Darnell Works Agency
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Inspiration

The Fiery Focus of Nicola DeStefanis

Learn your craft, not the tool. This the main advice freelance 3D artist and motion designer Nicola Destefanis has for beginner artists. Our current tools are the result of years and years of evolution, but the tools will become obsolete -...

Posted by: Creativepool Editorial
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Inspiration

Learning Experimentation with Keir Siewert

In most industries we take a lot of the modern-day techniques for granted. What if we told you they all come from years and years of care-free experimentation? Video editor and filmmaker Keir Siewert believes today it is becoming increasingly harder...

Posted by: Creativepool Editorial
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Inspiration

Letting Our Demons Run with Leo Uehara

Sure, commercial work is great, but have you tried unplugging with some personal projects? It's too easy to get caught up in your daily life and in a loop of constant work for others, but freelance motion designer Leo Uehara believes it is important...

Posted by: Creativepool Editorial
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Inspiration

David Feldman's Series of Fortunate Events

How do you fight Holocaust denial to deliver the truth to young people? How do you crack a fantastic campaign for Netflix's A Series of Unfortunate Events? And just how do you keep your mind fresh and open to an endless stream of new...

Posted by: Creativepool Editorial
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Inspiration

Happiness in Design with Izzy Lloyd-Jones

It was only yesterday that we told you about the story of Anthony Birland, a 3D modeller who is still happy about his life choices today. Anthony is spending time doing what he loves, following his vocation and his inner voice. A much similar thing...

Posted by: Creativepool Editorial
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Inspiration

The Bold Creativity of Anthony Birland

You know you've really found your place when you can't imagine doing anything else in life. It is the case of freelance multimedia artist Anthony Birland, who was bold enough to step into a design agency whilst still studying and ask what kind of...

Posted by: Creativepool Editorial
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Inspiration

The Unstoppable Creative Drive of Sheryl Ellis

Sometimes ambition can only take you so far. It is with passion that you truly shine. Freelance design consultant and director Sheryl Ellis has plenty of passion to spare. Having worked with brands in the likes of MTV and HMV, her stories resonate...

Posted by: Creativepool Editorial
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Inspiration

The Relentless Free Spirit of Clare Reeves

We don't often feature voice artists around these parts - but when we do, we make sure they are among the most inspiring creatives out there. There are a lot of misconceptions about performing arts, and freelance voice artist Clare Reeves knows them...

Posted by: Creativepool Editorial
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Inspiration

The Determination of Emma Clayton

They say there is no conventional path into the industry. This was precisely the case of graphic designer Emma Clayton. Emma did not exactly know what she wanted to do when she left school, but creativity was on top of her mind as a plausible...

Posted by: Creativepool Editorial
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Inspiration

The systematic lenses of Gasper De Souza

Some creatives fear process. This is not the case of videographer, editor and writer Gasper De Souza. Born in Mumbai and now living in Goa, India, Gasper's creative process is structured and organised, filled with little tricks and tips that make...

Posted by: Creativepool Editorial
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Workshop

The brilliant self-campaign of London Advertising

Turns out advertising agencies are not the best folks when it comes to following their own advice. Constantly helping brands cut through with some witty voice or compelling storytelling, they tend to forget to do the same about...

Posted by: Creativepool Editorial
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Inspiration

Melodies of Storytelling in Jonathan Yates

There is no secret formula to success. But many would say that your biggest achievements will stem from your own creative passion. Passion, Resilience, Determination and Curiosity. These the four magic words freelance composer and musician Johnny...

Posted by: Creativepool Editorial
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Inspiration

The Spark of Creativity in Easy Animal Studio

It took us long enough to finally get through to Easy Animal Studio for our Company Spotlights, but we've been eager to talk about this lovely and crazy bunch for every second of that long wait. The best thing about creativity is that you often...

Posted by: Creativepool Editorial
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Inspiration

The Fluidity of Structure with Gordon Greaves

You'll often hear writers say that structure is important. Structure is what holds a story together. Structure is sometimes what propels a story forward. Structure is loved, but also much hated. But even within the strict rigidity of structure,...

Posted by: Creativepool Editorial
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Inspiration

The Blind Passion of Augusto Correia

"Don't learn advertising. Learn people." Associate creative director Augusto Correia has an ardent passion for creativity. You can easily get that from his words, and how vehemently he talks about his craft. Born a musician and grown in advertising,...

Posted by: Creativepool Editorial
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Features

Retail in the near future

Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...

Posted by: Posterscope
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Leaders

Influencer marketing success comes with a multi-platform approach

It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...

Posted by: Creativepool Editorial
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Industry

Announced the Winners of the Creative Circle 2020 Awards

Here at Creativepool we're always proud to support creative awards that strive to make a difference. While we all eagerly wait for the deadline of our prestigious Annual 2020 awards, our partners at Creative Circle have forged ahead with their own...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: The Determination of Sidney Berthier

Determination can go a long way. Though VCNI junior video editor Sidney Berthier doesn't explicitly say it, he has plenty of determination to spare and his current career path was solely guaranteed by a host of childhood dreams. His path may have...

Posted by: Creativepool Editorial
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Features

Behind the Idea: Snarling Neon with We Hunt Together and UKTV

Some underestimate the impact of title sequences on viewers, but the truth is these sequences can largely contribute to strengthen a solid tv show's brand. From Game of Thrones to Penny Dreadful, from Breaking Bad to Westworld, having memorable...

Posted by: Creativepool Editorial
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Features

Getting to Know... Shnoosee Bailey, ECD & Managing Partner at HeyHuman

Imagination is a tough and cheeky beast to tame. Sometimes it works, sometimes it doesn't, sometimes it works just enough to get you annoyed for not coming up with a full-rounded idea. In other cases, it starts really early-on - with a tree looking...

Posted by: Creativepool Editorial
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Overcoming Creative Constraints

There’s not enough time. We don’t have enough budget. There’s no way I’d be able to do that. If you’re a creative person then you’ll know that limitations are everywhere. Sometimes the boundaries are illusory...

Posted by: Richard Holman
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Leaders

Introducing the Inside Out Awards™ 2020 Judging panel

We are delighted to announce this year’s Inside Out Awards™ Judging panel. We have worked hard to select a diverse team of judges with a range of knowledge, experience and skills. Our expert Judges all hold senior positions, are highly...

Posted by: Inside Out Awards™
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Inspiration

On Circles, Blocks and the Art of the Pitch

If you’re a professional creative then you’ll know that having a great idea is, unfortunately, only part of the process. If you want to see your idea made real then you have to be able to sell it. And yet, very often, almost all of...

Posted by: Richard Holman
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Industry

Global creative calendar: May 2020

If you are shocked and awed by the massive disruption to life as you have known it, you are not alone. Back in March, this forecast of upcoming events became irrelevant almost overnight. Looking to the future, hours and hours have been spent...

Posted by: The Darnell Works Agency
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Features

Member Spotlight: talking modesty and motivation with Muhammad Waseem

Chasing your dreams can become quite challenging if you don't have the technological means to do so in today's world. This is what happened to Muhammad Waseem, self-taught creative and CGI artist who was born and raised in Karachi, Pakistan. A...

Posted by: Creativepool Editorial
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Features

Here's 5 of the best creative works made for Earth Day 2020

Here we are, one home, one planet. Caring is no longer enough, as Earth Day’s 2020 halt urges people around the world to think about the planet through art and make active steps for the environment. While fish in the ocean can finally spend...

Posted by: Creativepool Editorial
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How brands can find meaning from tougher times

When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...

Posted by: James Thomlinson
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Features

Company Spotlight: Staying Innovative with Flipbook Studio

If you were to ask Andrew Lord how he came about to found an agency, he would probably answer that the distance between the oil industry and an animation studio is not so large as one may think. We caught up with Andrew, one of the co-founders of...

Posted by: Creativepool Editorial
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Inspiration

Advertising & Creativity in a Time of a Crisis

Pandemic. Lockdown. Quarantine. All concepts which most of us could have reasonably hoped we would never experience. And yet here we are entering another week of Zoom calls, home schooling, and … is it too early to have a glass of wine...

Posted by: Richard Holman

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