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Leaders

Top 5 Awards Of The Week

AMV BBDO retains Google FAB Agency of the Year title The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last week at the quintessentially British “Hurlingham Club” in London. The black...

Posted by: Creativepool Editorial
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Leaders

Account wins of the Week

TBWA\Chiat\Day – Kenwood Vineyards TBWA\Chiat\Day has been named agency of record for Kenwood Vineyards, a brand that was acquired by wine & spirits leader Pernod Ricard USA last year. The agency was appointed to help lead a re-launch of the brand...

Posted by: Creativepool Editorial
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Leaders

Nationwide get emotional and easyJet get technological

Despite having appointed VCCP to its creative account back in March, Nationwide have opted to keep their latest campaign in-house. The “On Your Side For Generations” campaign is built around a new 90 second TV ad, which will break during the...

Posted by: Creativepool Editorial
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Leaders

Is this solar-powered Ecocapsule the future of independent living?

I'm one of those contradictory specimens that loves the idea of camping, but hates actually camping. It's too cold at night, too hot during the day, and about as comfortable as an ill fitting pair of jeans. Even the recent phenomenon known as...

Posted by: Benjamin Hiorns
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Leaders

JWT ask us to soften up and make a new acquisition

One of Australia’s toughest men, Barry Hall, the ex-AFL champion and notorious hard man (think a cross between Vinnie Jones and Crocodile Dundee and you're almost there) is urging Australians to find their softer sides this winter in a new...

Posted by: Creativepool Editorial
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Leaders

A Week In Tech: The Anti Smartphone

Introducing the “Anti” Smartphone Whilst many of us have become a little too attached to our smart devices in recent years (myself included), there are still those amongst us who long for a simpler time, when our phones were just that;...

Posted by: Benjamin Hiorns
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Leaders

Top 8 Hires of the Week

Sunshine Nadya Powell is joining the creative agency Sunshine, in the newly created role of Managing Director. She is expected to join from DigitasLBi agency Lost Boys in August. Sunshine has grown significantly since it was conceived of two and a...

Posted by: Creativepool Editorial
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Leaders

Meet the Genius, the gluten free hedgehog

Genius Gluten Free, the number one bakery brand in the free-from category in Britain, has launched a new digital advertising campaign to drive awareness and educate consumers on the physical benefits of a gluten-free diet. It uses three very...

Posted by: Creativepool Editorial
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Leaders

Wonga rebrand spearheaded by StartJG

Following the introduction of new legislation for short term loans, annual losses of £37.3 million, and a festering reputation as a daylight robber, the loan company Wonga has rebranded and repositioned itself as a more “Responsible and...

Posted by: Creativepool Editorial
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Leaders

Five reasons we should be worried about the BBC

The BBC is great, right? Doctor Who, QI, Strictly Come Dancing - what's not to like? Of course, there's much to praise about our national broadcaster - after all, they've provided us with decades of creative highlights. But 2016 will see a crossroads...

Posted by: Magnus Shaw
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Leaders

Fosters say “Hooroo” to Brad & Dan

The Australian advice gurus Brad and Dan have become iconic characters over the last few years, with their lightly comedic antics promoting Foster's lager bringing a spot of personality to the often bland or pretentious world of alcoholic beverage...

Posted by: Creativepool Editorial
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Leaders

Qorvis MSLGROUP sweep up at Hermes Awards

Qorvis MSLGROUP, the Washington, D.C.-based unit of MSLGROUP, has been honoured at the 2015 Hermes Creative Awards with two nods for their outstanding advertising work. The awards is an international competition for creative professionals involved in...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Brothers & Sisters - Pearl & Dean Pearl & Dean, the UK’s best known cinema advertising contractor, has appointed Brothers & Sisters, without a pitch, to produce a new summer campaign. The campaign will celebrate the unique relationship Pearl &...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Publicis London Publicis London has hired Phil Dowgierd as managing director of digital as part of its ongoing commitment to champion creative leadership and excellence within Publicis UK. Dowgierd joins from Tribal Worldwide Sydney where he was...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

Travelodge - Travelodgical Here's an interesting thing. While Lenny Henry camps out in a railway station in their competitor's campaign, Travelodge pitch in with their guests as Sesame Street puppets. Other than comfort, I'm not entirely sure what...

Posted by: Magnus Shaw
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Leaders

Identity Crisis: Rebrands of the Week

The Liberal Democrats After a disastrous election (by anyone's estimation) that saw the departure of their figurehead Nick Clegg after he managed to hold on to a paltry 8 seats (down from 57 in 2010), it's not surprising that the Liberal Democrat...

Posted by: Creativepool Editorial
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Leaders

Dinosaurs and Coffee are a dangerous mix

When you think of coffee, what associations do you tend to make off the top of your head? Breakfast? Starbuck? Dinosaurs? That last one might have caught you off guard, but apparently it's what Publicis London had in mind when they were putting...

Posted by: Creativepool Editorial
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Leaders

VCCPme and Royal London combine data and the dentist

Royal London; the UK’s largest mutual life, pensions and investment company, has kicked off a bold and dramatic new TV campaign to promote its “No nonsense” life insurance directly to consumers. The media activity, which has been...

Posted by: Creativepool Editorial
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Leaders

Yummy! Why are we being spoken to like children?

Although one never expects a bingo company's advertising to be the height of sophisticated creative communication, I am being driven slowly crazy by Gala's new strapline. 'Sing Gala-la-la' it goes. Leaving aside the obvious gaffe they've made by...

Posted by: Magnus Shaw
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Leaders

ZenithOptimedia mark Google as world's largest media owner

Google’s dominance as the world’s largest media owner has increased even further according to a new report by ZenithOptimedia, with the gap between the internet tycoon and its nearest competitor widening significantly over the past year. Google...

Posted by: Creativepool Editorial
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Leaders

The Launchpad: New teams join the industry

Sibling The executive leadership team from GSD&M and the founders of multicultural ad agency LatinWorks announced this week the exciting launch of Sibling, an integrated creative and media agency with a decidedly multicultural DNA. The agency plans...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

McCann New York McCann New York announced this week that Caprice Yu and Grant Smith have joined the agency as Executive Creative Directors. “We are truly excited to welcome Grant and Caprice,” said Eric Silver, CCO of McCann North...

Posted by: Creativepool Editorial
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Leaders

The great Sky/Skype debacle

An EU court recently ruled that the Skype and Sky TV logos were so similar that there is a strong likelihood they could be confused with one another, which effectively means that Skype is now unable to register its current logo as a trademark. The...

Posted by: Creativepool Editorial
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Leaders

UK Election 2015 in advertising

Today (7 May 2015) marks the commencement of the first UK general election in five years, and by necessity, it looks to be perhaps the most closely fought election battle in recent history. With 7 leaders fighting for your vote this time around, it's...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Block the Kardashians A new version of AdBlock was recently announced, which has been built with one purpose in mind; to block out all mentions of the Kardashian family on your internet browser. KardBlock is currently in the beta testing stage, and...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Cheil UK – Absolut Vodka Absolut, Pernod Ricard’s leading brand of premium vodka, has handed Cheil UK a global off-trade retail design brief to focus on ensuring a globally consistent in-store brand identity. The agency secured the work after a...

Posted by: Creativepool Editorial
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Leaders

Bates Y&R design the ultimate modular couch

If sitting was an olympic sport, I'd probably be up there on the podium every four years without fail. As such, finding the perfect couch (or sofa or settee depending on your preference) has always been something of a bucket list goal for me....

Posted by: Benjamin Hiorns
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Leaders

Olivia Colman lends her voice to an important TFL campaign

Transport for London, the Metropolitan Police Service, British Transport Police, City of London Police and M&C Saatchi have teamed up for a new campaign that encourages people to report any unwanted sexual behaviour (USB) they experience on public...

Posted by: Creativepool Editorial
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Leaders

VCCP packs a real punch!

I don't get boxing. I'll admit it. The idea of watching two (admittedly skilled and highly athletic) men bash seven shades of shit out of each other for the amusement of a baying crowd is simply not my idea of a good time. I do, however, get...

Posted by: Benjamin Hiorns
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Industry

Creativepool takes home two wins at Communicator Awards

New York, NY (April 26, 2015) - The winners of the 2015 Communicator Awards have been announced by the Academy of Interactive and Visual Arts today. With over 6000 entries received from across the US and around the world, the Communicator Awards is...

Posted by: Creativepool
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Leaders

Celebrate defining moments in family history

Creative agency, Leagas Delaney London today launches two new films for Glenfiddich, the world’s most awarded single malt Scotch whisky. ‘The Maverick Whisky Makers of Dufftown’ heralds the latest instalment of the ‘Family Run...

Posted by: The Media Foundry
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Leaders

Hires of the Week

18 Feet & Rising 18 Feet & Rising bolsters its management line up by bringing in Brad Fairhead as partner, with a remit to further build 18 Feet & Rising’s work in the more progressive areas of communications. Fairhead has 20 years experience...

Posted by: Creativepool Editorial
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Leaders

BBH London shake up their laundry

When it comes to original advertising concepts, I'm all for interactivity. Advertising has a bad rep for being rather passive and monotonous, so any time an agency wants to shake things up by injecting a little audience participation into their work,...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

Arnie And The Meerkat Unless you've been on holiday to Jupiter, you'll have seen the current 'Compare The Market' work, wherein Alexander and Sergei run into trouble with the former Terminator. But what happened behind the scenes? Here's your chance...

Posted by: Magnus Shaw
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Leaders

Agency of the Week: Wieden+Kennedy London

Are you a soft mint or a strong mint? In a bizarre, but hilarious new campaign for Trebor by Wieden+Kennedy London, viewers are being encourages to “Choose their Trebor.” The campaign highlights people’s affinity to Trebor’s incredibly minty...

Posted by: Creativepool Editorial
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Leaders

Joseph Gordon-Levitt supports the National Parks

The North American National Park Service (as so lovingly portrayed on the sadly now defunct sitcom “Parks & Recreation") has teamed up with the National Park Foundation and Dark Knight Rises actor Joseph Gordon-Levitt's collaborative online...

Posted by: Creativepool Editorial

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