Displaying 1 - 36 of 3743 results

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Features

Creative Opinion: Jani Guest on the steady decline of TV advertising

Jani Guest is not only the co-founder and managing director of Independent Films in London (having previously worked for Propaganda and Satellite Films), but is also the co-executive producer of the online channel for children, Kidspiration.tv. She...

Posted by: Benjamin Hiorns
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Features

Erase and rewind - Is TV advertising a broken model?

Watching the ridiculously good 'Homeland' last week, I was struck by how absorbed and tense I was - transfixed as Carrie ducked and hid to avoid her pursuers in the alleyways of Beirut. The aroma of exotic spices, heat and sandy dust almost filled my...

Posted by: Creativepool
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Inspiration

Room 101 - ten things to hate about TV advertising

If you look to the left, you'll notice this is the one hundred and first column I've written for Creativepool. I must admit I let my century pass by unnoticed, which is rather typical of my lack of attention. But it does allow me the opportunity to...

Posted by: Creativepool
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Features

Why has British TV advertising lost its sense of humour?

Last year, Nick Gill, executive creative director at BBH, was writing about the 2011 Arrows Awards. He made some interesting points about TV and how we seem to be watching more of it these days, rather than less. He said that we Brits are now...

Posted by: Creativepool
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Leaders

The Top Advertising Campaigns of 2016 from the Industry

Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

Arnie And The Meerkat Unless you've been on holiday to Jupiter, you'll have seen the current 'Compare The Market' work, wherein Alexander and Sergei run into trouble with the former Terminator. But what happened behind the scenes? Here's your chance...

Posted by: Magnus Shaw
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Features

This Week In Advertising

When Creativepool went looking for a fine fellow to write a column called ‘The Week In Advertising’, it made very good sense to search for a writer with a calm perspective and a measured, balanced approach. Well, they were all busy, so...

Posted by: Magnus Shaw
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Leaders

Sick? Why pharmaceutical advertising dominates American TV.

If you read my column earlier this week, you'll know I'm in America. If you didn't, I'm in America. In fact, I'm now in America's oldest town, St. Augustine - on Florida's Atlantic coast. And despite the temperature being in the low eighties (which...

Posted by: Magnus Shaw
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Workshop

Has the disappearance of cookies reignited creative video advertising?

The invention of cookies in 1994 changed the web forever. And with their 'death' in 2023, the fate of the internet hangs in the balance again. The disappearance of cookies has kick-started a new era of innovation in online privacy, and reminded us...

Posted by: Creativepool Editorial
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Industry

Has Gen Z become too trigger happy for old school advertising?

Does anybody remember actively looking forward to the adverts? I do. We’re talking about the halcyon days of the mid-90’s here, when TV advertisements were proper events that sent shockwaves across the playground. Today, it’s only...

Posted by: Benjamin Hiorns
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Leaders

The big advertising shift towards purpose 

In 2015, audiences on social media platforms hit a critical mass. Brands suddenly needed to find a new way to speak to consumers. It seems unthinkable now that we all create thousands of video formats for single ad campaigns but it was a much simpler...

Posted by: Creativepool Editorial
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Workshop

Blockchain: Solving the media and advertising sector's challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins that have a supporting business model flimsier than a house of cards....

Posted by: Creativepool Editorial
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Industry

Build Your Art Direction Advertising Portfolio From Scratch

Hey all! It's been a while. Anyways, I did a thing! I wrote a book to help aspiring art directors come up with ideas, build their creative portfolio from scratch, and land a job in the advertising industry. You can check out the book on Amazon here!...

Posted by: Kevin Forister
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Leaders

Blockchain: Solving the media and advertising sector’s challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins which have a supporting business model flimsier than a house of cards....

Posted by: The PR Boutique
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Workshop

A quick and handy introduction to in-game advertising

Did you know that, whether your next client’s business is relevant to gamers or not, it doesn’t really matter anymore? Surely if you want to create a fully-fledged integrated campaign to target a gaming audience, you should probably...

Posted by: Antonino Lupo
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Leaders

How Dynamic Advertising can help fight ad fatigue

Context, context, context. As the cookieless future approaches, we will hear more about context and contextual advertising, be it location-based or else. In an ever-shifting brandscape triggered by the pandemic, the need for increased...

Posted by: Creativepool Editorial
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Features

We are the only ones to blame for the advertising/audience divide

Ever heard of the Pretentious-O-Meter? Neither did I, until earlier today. There is a known reality in the film industry that sees film critics as being constantly disconnected from the end audience. Ratings from critics are often unforgiving and...

Posted by: Antonino Lupo
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Features

Here's how Gamification will change advertising

You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...

Posted by: Antonino Lupo
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Features

Forget VR – The future of advertising is Mixed Reality

Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...

Posted by: Antonino Lupo
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Industry

How to choose an advertising agency

The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...

Posted by: Benjamin Hiorns
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Workshop

Do you need a degree to work in advertising?

Freelancer or not, the dream of working in advertising is real for many creative professionals out there. It gives us a career prospect and a much concrete way to give shape to our dreams. As much as it would be lovely to live off prints and short...

Posted by: Antonino Lupo
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Leaders

Legends of Advertising: Sir Martin Sorrell

Few people in advertising can hope to compete with the fame and legacy of Sir Martin Stuart Sorrell. At the age of 76 and counting, the historic founder of WPP is still very much in the game, a proof of character with no equals in advertising and...

Posted by: Antonino Lupo
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Inspiration

Top 25 mind-blowing advertising facts you should know today

Did you think you knew everything about advertising? These top 25 historical facts about the ad industry will surprise you. It is History Month here at Creativepool, which is the perfect opportunity for us to be reminded that there is always...

Posted by: Antonino Lupo
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Inspiration

Everyone hates advertising, until they lose their Dog

Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Every brief asks creatives to think...

Posted by: Simon Manchipp
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Leaders

Will advertising succumb to UX?

Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too...

Posted by: Creativepool Editorial
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Features

The worst practices in LGBT+ marketing and advertising

Stereotypes, inconsistencies, hypocrisy - some campaigns have them all, others just a few. The LGBT+ community can’t afford the privilege to say they are loved everywhere they go, and it’s perfectly fine for brands and campaigns to try...

Posted by: Antonino Lupo
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Inspiration

Advertising & Marketing Trends that will dominate 2021

2020 is officially over. To many, January is rebirth, repurpose, refocus - a chance to reflect on what didn’t work the year before and build on our successes for a better future. Except this time most of us probably won’t have a lot of...

Posted by: Antonino Lupo
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Inspiration

Best Advertising Campaigns of 2020

10 of the best marketing and advertising campaigns from 2020. A global pandemic wasn’t enough to stop the advertising industry. In fact, I dare argue this was one of the most poignant, engaging and compelling years for advertising ever. We...

Posted by: Antonino Lupo

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