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Industry

How to choose an advertising agency

The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...

Posted by: Benjamin Hiorns
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Workshop

Do you need a degree to work in advertising?

Freelancer or not, the dream of working in advertising is real for many creative professionals out there. It gives us a career prospect and a much concrete way to give shape to our dreams. As much as it would be lovely to live off prints and short...

Posted by: Antonino Lupo
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Job Description: Executive Creative Director

The executive creative director (or ECD) is the head honcho as far as the creative team is concerned. The person behind the curtain engineering the creative identity of a company and facilitating the adoption of that identity throughout all media...

Posted by: Creativepool
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Inspiration

The art of building creatively with a creative director | #MemberSpotlight

Based in Surrey, Andy Martin is a creative director/senior graphic designer who has been in the industry for over 22 years. After so long, you'd think anyone would start to lose their passion. Not Andy. Passionate as ever, developing his skills and...

Posted by: Creativepool Editorial
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Job Description: Events Designer

Events always have been and always will be an incredibly important part of the creative industries and Events Designers are the ones working behind the scenes to bring events to life. If you’ve ever found yourself at an event where you were...

Posted by: Creativepool
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Inspiration

A glimpse behind the veil of Sound Design | #MemberSpotlight

Most of the pictures you'll see of Volker Armbruster below picture him in his studio or next to a piano. We believe it is for a good reason. We have no trouble imagining that Volker would rather spend time in his studio making some beautiful music...

Posted by: Creativepool Editorial
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Job Description: Design Manager

A design manager is employed to lead numerous design-related tasks. These may include web design, product development, advertising or general creative roles. These individuals can be employed in construction, in graphic design firms, in the...

Posted by: Creativepool
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Leaders

What role will the tech sector play in the economic recovery?

It's been over a year since the first lockdown came into place. People are eager to leave their homes to socialise again, shop and find new experiences - which doesn't necessarily mean we should do it before it's common sense to do so, but it does...

Posted by: Creativepool Editorial
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Job Description: Design Director

A Design director bridges the link between creative employees and management. A senior role for leaders with a proven track record of effective communication, innovation, and high-level design problem-solving, design directors ensure that all...

Posted by: Creativepool
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Leaders

Tangents & Trajectories with the Founder & CEO of Brash | #GettingToKnow

Working at the intersection of different timezones, John Brash is a brilliant entrepreneur and the Founder & CEO of Brash agency. But few will know and realise how important his early steps were in the overall development of his career. According to...

Posted by: Creativepool Editorial
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Features

Spend more on booze | Why the secret to growth is in employee wellbeing

There is an ubiquitous misconception in the business world which I like to call The Myth of Endless Growth. It is by no means a fully fledged philosophical theory or something I should ever take the credit for, but it is real about any business; the...

Posted by: Antonino Lupo
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Inspiration

The blissfully typographic work of a graphic designer - #MemberSpotlight

Coming from a background in typography, Iain Smith Dwight has an incredibly peculiar style that loves to blend type and illustrations in bold new ways. Iain graduated in Northampton with a degree in Graphic Communication and defines himself as a...

Posted by: Creativepool Editorial
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Workshop

Are you being overworked?

Spoiler: if you’re reading this, you probably are Like most other sectors, the creative industry is one of deadlines. There’s that deadline to deliver the pitch, that other one to complete a project, that copy to write, that award to...

Posted by: Antonino Lupo
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Industry

Word to the Winners of Annual 2020 - #AnnualSpotlight

To say 2020 was an eventful start to the decade would be a tremendous understatement. We've seen the industry come together even while apart, as a pandemic brought about one of the biggest social crises in the history of humanity and protests for...

Posted by: Antonino Lupo
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Workshop

Stop caring about the job title - you should focus on the company

Have you ever seen a job ad for the perfect job role? I’m not talking about the role that makes you consider whether leaving your current position would be a good idea. I’m talking about the one that makes your eyes glimmer, and your...

Posted by: Antonino Lupo
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Industry

7 reasons NOT to enter awards

Industry awards. Who needs them, right? Shows assembled by organisations who are building a business on the industry and its professionals. And with each one comes a set of doubts, disappointments and sometimes misconceptions which tend to undermine...

Posted by: Antonino Lupo
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Leaders

We must adopt "Regeneration" now

To those who closely observed the creative and advertising industries in the past year, it may seem like the pandemic was a catalyst for change and it brought about a shift in consumer habits that wouldn't have happened before. In truth, and at...

Posted by: Creativepool Editorial
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Leaders

Why craft matters - With the ECD of Name & Name - #JudgeSpotlight

When entering a craft-focused category, how do you make your project shine? What are those truly amazing projects that catch the eye and leave a lasting impression on the industry? Ian Perkins is the Executive Creative Director at Name & Name, a...

Posted by: Creativepool Editorial
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Inspiration

Running a small animation studio through a pandemic - #CompanySpotlight

Young, cosy, born and developed through hardship and great creative passion - animation studio Kino Bino has just the perfect story of what is hopefully set to be a successful animation studio in the United Kingdom. Kino Bino was founded in 2019...

Posted by: Creativepool Editorial
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Job Description: Creative Team

The Creative Team in the advertising, digital or marketing sector is responsible for generating attention-grabbing ideas that will entice the consumer or target audience. Members of the team work together to develop conceptual campaigns designed to...

Posted by: Creativepool
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Inspiration

The illustrator who gave a hand to Absolut - #AnnualSpotlight

As part of our series shining a spotlight on some of our favourite Creativepool Annual winners of the last few years, today we’re looking at Italian illustrator and graphic designer Oscar Cauda. Born in 1990 in Pinerolo, near Turin, where he...

Posted by: Creativepool
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Inspiration

Between typography, graphic design and perseverance - #MemberSpotlight

Iain Smith Dwight has a mind buzzing with energy and a creative spirit that never rests. From music to fashion, film and even more, Iain can easily find inspiration in any kind of creative industry that interests him, never afraid to take an extra...

Posted by: Creativepool Editorial
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Industry

A quirky TV spot for Toolstation - #BehindTheIdea

When Toolstation approached krow to review its brand positioning, they certainly weren't expecting to see the unexpected turned into a TV spot. According to research and insight from krow, nine times out of 10 something unexpected will happen when...

Posted by: Creativepool Editorial
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Leaders

Why 2021 must become the year of inclusive workplaces

Though Covid has somewhat strengthened some workplace ties between employees, there's still a significant portion of the workforce which doesn't exactly feel more connected than before. In fact, this physical distance seems to have hurt the industry...

Posted by: Creativepool Editorial
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Job Description: Retoucher

The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...

Posted by: Creativepool
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Job Description: Creative Director

Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. Job description,...

Posted by: Creativepool
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Inspiration

The motivation of a textile designer - #MemberSpotlight

From events management to setting up her own business in graphic and textile design, the journey of Tracy Hall has been an interesting one to say the least. A fine artist at heart and filled with Amazing creative energy, Tracy loves drawing for...

Posted by: Creativepool Editorial

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