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Displaying 1 - 36 of 141 results

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Inspiration

The Power of Brand Identity

So, what is a brand, and why is having a distinct identity so important? Marty Neumeier helpfully defines a brand as ‘a customer’s gut feel about a company’. It’s a simple definition which rightly expresses that a brand isn’t just a logo...

Posted by: Catch A Fire Agency
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Features

WHSmith and How NOT to Do a Brand Identity Rollout

There are few retail brands in the UK as beloved as WH Smith and now that the Post Office has officially shat the bed as far as public perception is concerned, it remains perhaps the last bastion of wholesome, stationery-based high street...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: December 2023

While 2023 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world’s most elite organizers are preparing to...

Posted by: The Darnell Works Agency
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Inspiration

Landor & Fitch make the Channel Tunnel more Gen Z friendly #BehindTheBrand

This week we spoke to Landor & Fitch Executive Director, Strategy and Innovation, EMEA James Withey and Executive Creative Director Graham Sykes about their transformative rebrand of the Eurotunnel (Channel Tunnel). Having been involved in designing...

Posted by: Creativepool Editorial
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Industry

Branding for startups – where to begin

Often an afterthought for new business startups, branding is an essential element that sometimes seems overly complicated – and expensive to implement. But it doesn't have to be that way, and having some idea of branding can help you establish an...

Posted by: Tony Clarkson
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Features

Global creative calendar: November 2022

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...

Posted by: The Darnell Works Agency
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Features

Why You Need to Embrace Environmental Branding Ahead of 2023

Simply having your sign out front won’t cut it anymore. In today’s competitive landscape, branding takes on a much more comprehensive approach. This demand has paved the way for environmental branding - an immersive approach that helps...

Posted by: Creativepool Editorial
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Inspiration

Missed the post

I missed posting yesterday after spending the weekend on a bicycle, with a camping stop between days (and Monday was a bit of a right-off {write-off?} as a result of all that physical effort.) Consequently my screen-time took a bit of a hit, for...

Posted by: Richard
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Leaders

Make to Treasure. Adding true value to the art of production

A few months ago, and sort of by accident, I coined the phrase ‘Make to Treasure’. It was in the process of writing our first update on sustainable production at the end of a steep learning curve of a year. A year we’d started out...

Posted by: Heather Golding
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Inspiration

Top 25 mind-blowing advertising facts you should know today

Did you think you knew everything about advertising? These top 25 historical facts about the ad industry will surprise you. It is History Month here at Creativepool, which is the perfect opportunity for us to be reminded that there is always...

Posted by: Antonino Lupo
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Inspiration

Make what makes you smile - #MemberSpotlight

Richard Hill defines himself as a down-to-earth Creative Director, and we can definitely see where that sentiment comes from. As an extremely passionate creative professional, Richard can find inspiration wherever he goes, but makes it his own...

Posted by: Creativepool Editorial
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Inspiration

Living vintage with Annual 2020 winner Jamie Ansell

Technology has made us faster, more productive, more efficient. As the most used pieces of software integrate with each other, we have gained a lot in terms of speed, comfort and accuracy. But that comfort comes at a cost. Freelance graphic designer...

Posted by: Creativepool Editorial
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Inspiration

Phillip Powdrill's Love for Learning

Luck is an important factor at any given time in life. There is always a certain degree of planning ahead, but you would be surprised by the amount of sheer luck that is needed to actually break through. Now, you could argue that opportunities don't...

Posted by: Creativepool Editorial
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Industry

Global Creative Calendar: October 2019

Every year, Cannes Lions scores the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. This latest creative calendar edition is designed to ensure you...

Posted by: The Darnell Works Agency
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Leaders

Rebrand Roundup: Animal Planet, Temper, Infinite Sessions and more

Animal Planet by Chermayeff & Geismar & Haviv New York-based design studio Chermayeff & Geismar & Haviv has rebranded nature channel Animal Planet led by a new distinctive logo intended to be better recognised across all platforms. The blue...

Posted by: Creativepool Editorial
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Industry

Global Creative Calendar: November 2018

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one’s knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world,...

Posted by: The Darnell Works Agency
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Industry

Global Creative Calendar: October 2018

Every year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. The latest edition of the Creative Calendar is designed to...

Posted by: The Darnell Works Agency
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Leaders

Rebrand Roundup: Wolves, spices, ciders, flags and other stories

SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Hotels, ales, soaps, champions and more

Ragged Edge - Assembly Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Beyond funerals, odd pops and other stories

SomeOne - Funeralbooker (Beyond) Studio SomeOne has rebranded and renamed funeral price comparison website Funeralbooker, with a “charming” and “radical” identity that aims to stand out from a “sea of sameness” in...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Little moons, sacred gins and other stories

Pearlfisher London - Little Moons Pearlfisher London has created a new brand identity and packaging for Little Moons - artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges -...

Posted by: Creativepool Editorial

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