Displaying 469 - 504 of 3970 results
OK, I’ll admit that I’m far from an authority on design. I know what I like, and I like what I know is probably how I’d sum up my relationship with it. But one thing I have always enjoyed when it comes to how things are presented to...
Posted by: Benjamin Hiorns
Consumers are looking to get more with less with the same high expectations of brands as the cost-of-living crisis and looming recession rolls into 2023. Karel Schindler, CEO of ROI Hunter, outlines four trends that retailers cannot afford to ignore...
Posted by: Creativepool Editorial
Choosing the best ads of the year was once a straightforward process but in the information era, where advertising is so much more than just 30-second TV spots, it’s not quite as simple as taking your ten wittiest short films and putting them...
Posted by: Benjamin Hiorns
Nobody is prepared for how generative artificial intelligence (gen-AI) will transform the creative industry. The world of gen-AI is progressing furiously. It will disrupt existing business models-if AI algorithms are able to produce high-quality...
Posted by: Leonardo
Creating a website is a big deal - it’s putting a piece of yourself or your business online, in the hope of growing your audience. We all want to be sure that our sites create the best first impression possible - especially since data has shown...
Posted by: Creativepool Editorial
With many big brands dipping their toe into the video games industry, we’ve seen a shift towards gamification - the application of typical elements of game playing to the customer experience. Augmented reality (AR) in particular, promises to...
Posted by: Creativepool Editorial
Armadillo is an independent CRM agency that combines data, insight, and strategy with talent, personality, and craft to deliver fantastic work and unrivalled ROI for global brands such as McDonald’s, Carnival UK and Disney. This week, we spoke...
Posted by: Creativepool Editorial
There has been much focus on attention in the digital ad industry in the past few years, ever since advertisers realised that viewability wasn’t up to scratch as a metric. While the preoccupation with attention has definitely helped to drive an...
Posted by: Creativepool Editorial
The ad industry would be forgiven for approaching 2023 with some apprehension. Inflation and economic instability have left marketers prepared for cuts to ad spend across all sectors. Fortunately, if the latest market reports are anything to go by,...
Posted by: Creativepool Editorial
An Post, Ireland’s national postal service, launched a magical new creative campaign this year to demonstrates the importance of sending love to your nearest and dearest this Christmas. Taking inspiration from ‘The Wonderful Wizard of...
Posted by: Creativepool Editorial
The number of active internet users has increased every year for the last 20 years. The technological advancements of society have had a staggering effect on marketing. Marketing began as a simple job of posting an ad in your newspaper or buying a 30...
Posted by: Creativepool Editorial
In 2021, Sans Serif, a client-relationship driven independent creative agency, launched an initiative focusing on Diversity, Equity, and Inclusion (DEI) in the field of design, which included executing a pro bono project for an organization that...
Posted by: The Darnell Works Agency
UX design functionality is becoming a dead end for brands and platforms seeking to differentiate as being told exactly how to design something doesn’t leave much room for creative expression - so how can brands still create competitive...
Posted by: Creativepool Editorial
Having worked in a wide range of industries, including broadcast, exhibition and education, motion graphics designer Gizmo Beardon has learnt that for a vision to succeed, the design needs to sit within the boundaries set by its context and...
Posted by: Creativepool Editorial
This year, B2B marketing specialist alan. Launched Integrated Intelligence - a new research division aiming to fundamentally change how B2B marketers understand their industries. Led by Research and Intelligence Managers, Josh Cohen and Emilie...
Posted by: Creativepool Editorial
Accessibility is often the lens through which people consider inclusive design. But the best brands understand that inclusive design is a much broader concept that embraces how they can connect as many people as possible through innovation. Of...
Posted by: Creativepool Editorial
By the end of 2024, third-party tracking will no longer exist, bringing fundamental changes to advertising. Without access to browser and device data, marketers are challenged with finding other means to engage with customers, deliver great customer...
Posted by: Creativepool Editorial
Heathrow Airport’s Christmas brand ad for 2022 is a typically heart-warming story about that special feeling of being with your loved ones over the festive season. The first work with St. Luke’s as lead strategic creative agency, the...
Posted by: Creativepool Editorial
It’s been the most competitive Christmas ad season ever. People want a reason to smile, and brands have pulled out all the stops to provide it with a series of feelgood festive ads. Advertising effectiveness company System1 have unveiled their...
Posted by: Creativepool Editorial
Nicky Dupey is a creative executive and thought leader with a proven track record of unlocking innovative potential for teams and clients. As a multidisciplinary designer and seasoned professional with over 20 years’ experience, he’s...
Posted by: Creativepool Editorial
Veezu, the leading private hire technology platform in the UK, recently announced its new rebrand delivered by Customer Experience Agency Initials CX. Initials CX was tasked with creating a whole new brand identity, including a new brand platform,...
Posted by: Creativepool Editorial
While 2022 is almost history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...
Posted by: The Darnell Works Agency
Cristina Clementel is a freelance artist and architect, living and working between London and Italy. She grew up with a passion for drawing in a small town in the Italian mountains but moved to Venice to pursue a degree in Architecture. But...
Posted by: Creativepool Editorial
When browsing the shelves at a local supermarket, what’s the first thing you generally notice about a product? Maybe the colourful box it comes in or the informative plastic wrapping? The right packaging can boost any product’s appeal and...
Posted by: Benjamin Hiorns
Synoptic Office is an award-winning design consultancy working globally with leading cultural, civic, and business organizations to communicate ideas, build experiences, and cultivate new audiences. Designers Caspar Lam and YuJune Park originally...
Posted by: Creativepool Editorial
Digital Out of Home (DOOH) has made outdoor audiences easier to engage with for brands of all sizes. With a variety of screen sizes, and more campaign flexibility, many brands are taking the plunge for the first time. For those looking to take...
Posted by: Creativepool Editorial
Andy Wilson, Media Director at Dropbox, gives us his thoughts on what Black Friday and Cyber Monday mean for online creators and entrepreneurs and outlines how to market a small business online and get the most out of the event and its immediate...
Posted by: Creativepool Editorial
After the collapse of Twitter Blue, Elon Musk assured us a new system would return, and on Friday he delivered some details surrounding the upcoming delivery of that promise. With a revamped, colour coordinated system, full of manual checks to...
Posted by: Creativepool Editorial
Some of the biggest, most recognisable brands across the world owe their success to the fact that they’ve nailed their global marketing strategy. Brands like Airbnb and Coca-Cola are known for their almost universal messages, whether...
Posted by: Creativepool Editorial
As we leave November behind at fully embrace the Christmas season, Josh Pearce, Creative Director at Dark Horses, talks us through the festive ads that stood out among the glut of so-so offerings this year. Like looking in the fridge on December...
Posted by: Creativepool Editorial
As hybrid work continues to evolve, IT decision makers (ITDMs) and management teams are finding new ways to bring people together- both inside and outside the office - to communicate, collaborate and create together. With the ability to go into the...
Posted by: Creativepool Editorial
For its Christmas appeal this year, UNICEF enlisted the talents of Banjoman’s Dermot Malone to direct ‘Just A Little’, a moving campaign that takes a fresh look at the gift of giving. The spot centres on Hannah, a child struggling...
Posted by: Creativepool Editorial
Last year, consumers spent $8.9billion over the Black Friday weekend while brands advertising budgets surged 168% compared to the rest of November. As consumers and brands gear towards celebrating Black Friday, lesser advertising and product discount...
Posted by: Creativepool Editorial
This week we’re getting to know Steph Hollett, head of production at RAPP. Tell us a bit about your role! What is one typical day like? As Head of Production at RAPP based in London, I work across all our clients, from Samsung and PayPal to...
Posted by: Creativepool Editorial
Ever wondered what life would be without a toilet? 1 in 4 people around the world lack access to one. In fact, more than 10% of our global population must defecate in the open, and globally, 55% of people do not have access to safely managed...
Posted by: Creativepool Editorial
Black Friday, one of the year's undeniable major retailing occasions, returns on the 25th of November. This occasion encourages businesses to develop new marketing strategies and make better-informed business decisions to remain competitive and deal...
Posted by: Benjamin Hiorns