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Features

Do we still need Cannes?

Last night I was invited along to the Cannes Lions Official Launch at the rather swanky Mondrian London at Sea Containers. The room was filled with about 50 key members of the press from the usual suspects and a broadcast was streamed to about 500...

Posted by: Michael Tomes
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Advertising

Top 10 Hires of the Week

JJ Creative Integrated marketing agency JJ Creative has recruited two highly established creatives, with over 40 years of combined industry experience, to add to their growing team. Rick Gillham and Kat Wild join the Oxfordshire-based JJ, whose...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

RKCR/Y&R RKCR/Y&R has hired Tamsin Djaba as Strategy Partner as part of a realignment of the management structure at the agency. She joins the agency from Droga5 London where she worked as Strategy Director. At RKCR/Y&R, she will be responsible for...

Posted by: Creativepool Editorial
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Advertising

Top Ten Hires of the Week

Grey Group James R. Heekin III, Chairman and CEO of the Grey Group, has announced the promotion of Michael Houston, to Global President of Grey. Houston served most recently as CEO of Grey North America. In his expanded new worldwide leadership...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

BBD Perfect Storm Kieve Ducharme has joined BBD Perfect Storm as its first Operations Director to oversee all aspects of the agency’s operations and production. She was previously at Quiet Storm where she had been overseeing production and...

Posted by: Creativepool Editorial
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Economy

Finally, the first Living Wage employer in Ad-Land

The UK branch of the Ogilvy & Mather Group recently became the first major, global advertising giant to instigate a Living Wage policy amongst its employees. Becoming a living wage employer means that a company will pay all of their employees a...

Posted by: Benjamin Hiorns
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Careers

Top 5 copywriting tips from creative director Max Vinall

As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...

Posted by: Max
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Advertising

Dream Pack print ads say Stop the Killing

After a group of Game of Thrones stars recreated a SodaStream ad to raise awareness about the damage being caused by single-use plastic this week, a new print campaign from Ecquador echoes the message. Paradais DDB is the agency behind the work, for...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Wolves, spices, ciders, flags and other stories

SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...

Posted by: Creativepool Editorial
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Features

Will virtual reality change how we use social media?

Opinion by Sol Rogers, CEO & Founder of REWIND A common criticism of VR is that it is isolating. While VR will always separate you from the real world, it can and will bring people together to communicate, experience, and play in a truly memorable...

Posted by: REWIND
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Design

Nike celebrate 30th Air Max Day in typically bombastic style

In 2014, Air Max Day was introduced by Nike to celebrate the Air Max and its vast history. It falls on March 26th every year, but this year was a particularly special one, as the Air Max officially turned 30, and to mark this auspicious occasion,...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Last.fm, Alan Turing, E-Cigs, Popcorn and other stories

O Street - Last.fm O Street has given music platform and recommendation service Last.fm a new look, with the aim of making its content more distinctive and recognisable. The brand refresh comprises an image treatment inspired by sound waves, which...

Posted by: Creativepool Editorial
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Design

Design Vs Trump: Nazi Logos and Border Walls from IKEA and Katy Perry

You're all probably just as sick as hearing about Easy D (does anybody know what that really meant yet?) and his constant fear mongering, divisive hate speak and general incompetency. Historically, however, when in times of great political and...

Posted by: Benjamin Hiorns
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Design

Rebrand Roundup: Bathrooms, Cookbooks, Opera and some very quirky beer

StudioMono - Kingsbury Press StudioMono has rebranded and repositioned Kingsbury Press as masters of “The Art of Print” as the printer marks its 50th year in business. The new look is minimal and monochromatic and is offset by an online...

Posted by: Creativepool Editorial
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Inspiration

Creativepool City Guides: Zürich

Often cited as one of the most expensive cities in the world, Zürich’s creative potential gets a bad reputation. But amongst the hedge-fund millionaires and the more traditional aspects of life in Switzerland’s largest city,...

Posted by: Kate Lewin
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Advertising

Rebrand Roundup: From Irn-Bru to Swedish Fish

jones knowles ritchie - Irn-Bru The fizzy drink “Made from Girders” and beloved of anyone of Scottish descent who has ever experienced a bone shattering hangover is getting a rebrand for a modern age. jones knowles ritchie has created...

Posted by: Benjamin Hiorns
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Advertising

Rugby continues to dominate campaigns

VCCP London England rugby partner O2 has unveiled its first ever animated campaign, which sees the England Rugby Team turned in to giants through the power of support. Created by VCCP London ahead of the biggest tournament in English Rugby history,...

Posted by: Benjamin Hiorns
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Design

Europe's largest trampoline park isn't just for kids

The largest trampoline park in Europe is set to open this month at Kembrey Park in Swindon, and whilst the idea might sound built with kids in mind, Freedog is a park fit for children of all ages. Freedog is based in a former distribution centre...

Posted by: Creativepool Editorial
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Entertainment

The Ultimate ‘Pop-up Lounge’ Bar In London

Heineken unveiled their premium, design-focused lounge bar at London Design Festival last week, the latest chapter of its open innovation journey. The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design...

Posted by: Creativepool
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Advice

Job Description: Visual Merchandiser / Display Designer.

Display designers and visual merchandisers use their design skills to help promote the image, products and services of businesses and other organisations. To some extent the roles of display designers and visual merchandisers may overlap, but...

Posted by: Creativepool
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Inspiration

Nostalgic Advertising- why fix it if it aint broke?

When it comes to trends, what goes around comes around. Trends will invariably repeat themselves once enough time has passed for them to become 'In Vogue'again. This is true across the board, from fashion and interiors to music and lifestyle choices....

Posted by: Creativepool
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Freelance

The Freelancer Grind: Setting your rate

So, this is a tough one and something I've struggled with for years. There are a few different ways of applying a fee for your services. You can set a day rate, which is most common, basically saying how much you want to charge a day, and then times...

Posted by: Hashmukh Kerai
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Trends

10 most valuable brands of 2019 revealed

Apple, Google and Amazon have retained their status as the most valuable global brands, according to new annual research from Interbrand. This year’s Best Global Brands report positions Apple (USD $234,241m), Google (USD $167,713m), and Amazon...

Posted by: Creativepool Editorial

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