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Workshop

Prescription Eyewear Recommendations from SmartBuyGlasses Collection

When it comes to finding the perfect pair of prescription eyewear, there are many options out there. From frame styles to lens coatings, the choices can be overwhelming. That's why we're here to help. We've compiled a list of our top prescription...

Posted by: Creativepool Partner
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Leaders

#GettingToKnow Sweathead CEO, Mark Pollard

Mark runs Sweathead, a strategy training company with a community of 18,000 strategists and a podcast with over 1.3 million listens. In recent years, he's consulted and trained companies like Wall Street Journal, Twitter, Complex Media, EA Games,...

Posted by: Creativepool Editorial
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Workshop

Ace Your Next Project Manager Interview Using These 7 Tips

Job interviews can be nerve-racking, no matter the position you’re applying for. In fact, 93% of people say they feel anxiety leading up to the interview. One of the ways you can keep these nerves at bay is by preparing effectively. In this...

Posted by: Creativepool Partner
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Workshop

How to Hire a Storyboard Artist

Storyboard artists play a crucial role in visual storytelling for various creative projects, including films, animations, video games, commercials, and more. Their ability to translate ideas into visual sequences helps directors, writers, and...

Posted by: Creativepool Editorial
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Inspiration

Tesco's incredibly ambitious Finest rebrand | #BehindTheBrand

Coley Porter Bell has embarked on a major packaging rebrand, telling the stories behind the food, and bringing consistency and clear navigation to over 1000 products for Tesco’s “Finest” range. This incredibly ambitious rebrand has...

Posted by: Creativepool Editorial
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Leaders

Finding the Lasting Joy in a Week-Long Festival: A Look Back at Cannes

For many years, we at Critical Mass have been saying that the brands who will win are the ones who create experiences thatlive in between broadcast and the lower funnel. It’s the unique, meaningful work in the center that creates lasting joy...

Posted by: Valerie Carlson
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Inspiration

#MemberSpotlight on CGI Artist Alex Massey

How did you get into the industry? After several years surviving in retail after finishing university, I ended up moving to Toronto, Canada and got my first job as a 3D scanning artist and modeller for SGSCO. It was great fun using industry leading...

Posted by: Creativepool Editorial
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Industry

How to create an AI film

Anxious about artificial intelligence changing everything? Not us... Not much. After a year of experimentation and embracing the new, it's time to celebrate the debut of our first real-world-client-commissioned-AI film for The IVF Network which came...

Posted by: We Are Tilt
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Inspiration

9 Reasons Your Brand Should Tell Stories

For CMOs today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating editorial calendars, hiring chief content officers, and curating their asses off. This is all good and well, but...

Posted by: Lysle Wickersham
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Workshop

How to Hire a Project Designer

When it comes to executing successful projects, hiring the right professionals is crucial. A project designer plays a vital role in shaping and bringing ideas to life. This article aims to guide you through the process of hiring a project designer,...

Posted by: Creativepool Editorial
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Inspiration

Defying the decades-old perception of cybersecurity | #BehindTheBrand

Earlier this year, Grizzly collaborated with cloud security company Zscaler to evolve and energize its brand as a catalyst of transformational growth, paving the way for it to become a loved and recognized technology brand. We spoke to Grizzly CCO...

Posted by: Creativepool Editorial
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Inspiration

Can You Be a Successful Freelance Creative as an Introvert?

Freelancing has become an increasingly popular choice for creative professionals in recent years, particularly in the years following the pandemic. I’ve been freelancing for over a decade now and the freedom to work on diverse projects, set...

Posted by: Benjamin Hiorns
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Workshop

How to hire a great photographer

Hiring a photographer can be a daunting task, especially if you don't know where to start. Whether you need a photographer for a wedding, a corporate event, or a personal photo shoot, there are a few things you should consider before making your...

Posted by: Creativepool Editorial
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Inspiration

Where are all the Black Designers? | #BehindTheIdea #PurposeMonth

Nonprofit design advocacy organisation, Where are the Black Designers? Recently announced a 12-month partnership with global creative digital product studio, ustwo. Together, the partners aim to create equity through service, and drive tangible...

Posted by: Creativepool Editorial
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Inspiration

A new age for NESQUIK’s iconic mascot | #BehindTheBrand

NESQUIK has partnered with global brand-led business transformation company FutureBrand to deliver a modern brand identity. At the heart of the work sits NESQUIK’s much-loved iconic mascot, Quicky, who has been reimagined for a digital future....

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Emptylayer 3D Artist, Denis Donea

How did you get into the industry? I developed a passion for the 3D world after completing my degree in interior design, and it has been nearly a decade since then. Despite the passing of time, I still find it exciting and engaging. Throughout this...

Posted by: Creativepool Editorial
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Industry

How to Create your Best Portfolio

How to create your best portfolio (a role-by-role guide.) What does a good creative portfolio look like? It’s a question we’re asked regularly. Putting together samples of your work might sound straightforward, but many creatives find it...

Posted by: Gabriele
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Inspiration

Distinctly Japanese restaurant comes to the UK in style | #BehindTheBrand

This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...

Posted by: Creativepool Editorial
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Industry

How to hire a great filmmaker

Hiring a filmmaker can be a daunting task, especially for businesses or brands that are not familiar with the film industry. With the rise of video marketing, it is becoming increasingly important to create high-quality video content to promote...

Posted by: Creativepool Editorial
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Industry

Two Weeks. Two Steps.

You have just under 2 weeks left to enter Annual 2023. After this, you are in late submissions territory! Luckily entering could not be simpler. There are just 2 super simple steps. Step 1. Add your work to your profile Uploading your case...

Posted by: Creativepool
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Inspiration

Hydrafacial undergoes brand refresh with Free the Birds | #BehindTheBrand

Hydrafacial, a category-creating brand at the intersection of beauty and aesthetics, partnered with creative agency Free the Birds to refresh its visual identity and brand architecture to support its explosive global growth plans. Beloved by its...

Posted by: Creativepool Editorial
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Inspiration

These hotels are true works of art | #BehindTheBrand

art’otel has revealed its vibrant new brand identity on the opening of the first London location at Battersea Power Station. Partnering with brand experience design agency Household, it is taking the brand on to the next chapter through a new...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance sound designer Toby Griffin

How did you get into the industry? I had a fascination with drumming as a child, bought my first kit when I was 14 and formed a local band the following year. I turned professional with The Meteors in ‘87 and spent a couple of years touring...

Posted by: Creativepool Editorial

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