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Features

Creative Opinions: James Damore's Google Memo

Last week, there was a great deal of smoke being blown surrounding the memo released by Google employee James Damore, which inferred that women were biologically inferior to their male counterparts when it came to computer science and coding. These...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

VML VML has promoted God-is Rivera to the newly created position of Director of Inclusion and Cultural Resonance. Rivera has been a key part of the evolution of VML’s Inclusion & Diversity committee. Being a black woman in the advertising industry...

Posted by: Creativepool Editorial
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Leaders

First look: Product Launches

designjunction is set to be the platform for hundreds of product launches from global brands including: Another Country, Bethan Gray, Channels, Deadgood, Design House Stockholm, Friends & Founders, Humanscale, LSA International, Icons of Denmark,...

Posted by: designjunction
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Inspiration

Homefarm: A very modern old age

We spend inconceivable hours dreaming of what our future might hold. How many kids we might have, if any at all. What kind of car we might drive. Where we might live. Yet, there’s a perception that once you cross the threshold into old age...

Posted by: Sophie Summers
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Features

Brands and the Cult of Celebrity

Greenlight’s Tim Waine on how icons can still breathe new life into brand campaigns. Remember that ad featuring Cheryl Cole and L’Oréal? Times and trends may change, but celebrity brand endorsements remain one of the most powerful...

Posted by: BENlabs formerly Greenlight
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Leaders

Rebrand Roundup: Poetry, hair, taxis and other stories

Pentagram - Poetry Foundation A Pentagram New York team led by Michael Bierut have designed a new, typography-based visual identity for US-based organisation The Poetry Foundation. The organisation, based in Chicago, is a literary group and...

Posted by: Creativepool Editorial
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Leaders

Waste Away: Eco answers to the throwaway crisis

Our first problem; The Earth’s population will reach almost 10 billion by 2050 and, if that prediction proves true, it means that we’ll need to double the amount of crops grown in order to feed the mouths of the many. Astonishingly, we...

Posted by: Sophie Summers
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Leaders

TBWA\Khanga Rue launches virtual entrepreneurship academy in Tanzania

Advertising agency TBWA\Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili. The programme will be disseminated on social media...

Posted by: Creativepool Editorial
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Leaders

Above+Beyond embrace a Modular approach to new classic movie campaign

Betway, the global online betting company, is launching two new episodes under its “For the Love of the Game” platform, taking inspiration from the golden age of cinema. Created by Above+Beyond, the campaign broke on 6th August in the UK...

Posted by: Creativepool Editorial
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Leaders

Found Studio launch room-scale demo studio to help brands understand VR

Output Group’s creative content studio Found has unveiled their first room-scale VR demo studio in Farringdon, built to help brands better understand the potential of virtual reality and to showcase the studio’s latest project, Vanishing...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

BBD Perfect Storm - The London Fire Brigade The London Fire Brigade has appointed BBD Perfect Storm to handle a new campaign to recruit firefighters that will be launched later in 2017. BBD Perfect Storm was selected to work on the two-year...

Posted by: Creativepool Editorial
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Leaders

Visions in VR: Could the VR successor to Second Life be dangerous?

As VR began its steady shift into the mainstream a few years back, the first thing that professional scaremongers (the ones who like to ruin everything for everyone) latched onto was the idea of the children of tomorrow shunning the real world in...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

The&Partnership The&Partnership has appointed Andre Moreira, formerly a Global Creative Director at Havas, to lead the creative output of its pan-European network for Toyota. Joining as Executive Creative Director - Team Toyota at The&Partnership,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Cheetham Bell/iris/MEC/mSIX - Great British Bakeoff Channel 4 has announced that Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of The Great British Bake Off, set to return to screens this autumn for the eighth series. In its new...

Posted by: Creativepool Editorial
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Leaders

The Future: Lifestyle Branding

Customers are increasingly pushing for more experiences - viewed as a luxury to share and embrace. Lifestyle brands need to give consumers bigger, better, bolder and more distinct experiences. Lifestyle branding is about: Storytelling and engaging...

Posted by: Noir Agency
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Leaders

Banksy's Balloon Girl revealed as the UK’s favourite British artwork

Street artist Banksy has been ranked ahead of the likes of Turner and Constable with his Balloon Girl ranked the “nation’s favourite British artwork” in a new study which shines a spotlight on our ever-changing tastes in art. The...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Letting inspiration guide the way at MisoSoupDesign

After graduating in Architecture, Planning and Preservation from Columbia University, Daisuke Nagatomo and Minnie Jan worked with TEN Arquitectos and Fxfowle Architects before gradually starting the process of establishing their own office in Taipei,...

Posted by: Kate Lewin
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Industry

Sweden Makes Designs on the UK

This September, the London Design Fair will welcome the UK launch of Swedish Design Moves, a four-year programme to promote awareness of Swedish design, architecture and fashion around the world. Swedish Design Moves aims to highlight the...

Posted by: London Design Fair
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Leaders

US company offers to turn employees into cyborgs via microchip implants

The Wisconsin company Three Square Market is offering microchip implants to all of its workers, enabling them to make purchases and log into computers with just the wave of a hand. Three Square Market (3SM) claims to be the first US company providing...

Posted by: Creativepool Editorial
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Leaders

Artfelt fills Sheffield Children’s Hospital with colour

Sheffield Children’s Hospital has been brightened up once again with illustrations created by artists including Jon Burgerman, which aim to “provide distraction” for young patients. The project has been funded by Artfelt, the...

Posted by: Creativepool Editorial
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Industry

London Design Fair 2017: Curating the Curators

From 21st-24th September 2017, the London Design Fair will once more host the largest collection of international exhibitions, designers, brands, country pavilions and galleries, set in one dynamic location during the London Design Festival....

Posted by: London Design Fair
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Leaders

The Olympic medal designed to be shared

These medals designed by Philippe Starck split into four pieces, allowing winning Olympic athletes to share their success with their families, friends or fellow athletes. Having previously designed the Olympic Torch in 1992, Starck was asked to...

Posted by: Creativepool Editorial

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