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Chermayeff & Geismar & Haviv - US Open
The US Open has rebranded to coincide with the tennis competition’s 50th anniversary, revealing a new logo by Chermayeff & Geismar & Haviv. One of the four Grand Slam tennis events that take place...
Posted by: Creativepool Editorial
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Pentagram - Fashion for Good
In 2017, Fashion for Good launched as a global initiative to reimagine how fashion is designed, made, worn and reused. Fashion for Good, and its founding partner C&A Foundation, recently tasked Pentagram with creating a...
Posted by: Creativepool Editorial
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Strichpunkt/KMS Team - Audi
Audi has made the brand guidelines for its new visual identity, which was launched last year, freely available to the public in a bid to be “open and accessible to everyone.” The German car company was given a...
Posted by: Creativepool Editorial
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Made Thought - Plastic Planet/Ekoplaza
London studio Made Thought looked to the style of old propaganda posters when designing its identity for the world's first plastic-free supermarket aisle. The aisle is located within an Amsterdam branch of...
Posted by: Creativepool Editorial
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Eureka! - Bristol Old Vic
The Bristol Old Vic has unveiled a new visual identity to coincide with the theatre undergoing major redevelopment. The oldest continuously working theatre in the English-speaking world, Bristol Old Vic was technically...
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Snask - Kandima
It's not often a studio gets the “big wet dream task” to brand an entire island of paradise, but that's exactly what happened to Stockholm's Snask recently when it was approached by Kandima, a resort in the Maldives....
Posted by: Creativepool Editorial
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Noise13 - Dovana
All woman-led San Francisco agency Noise13 has unveiled a cute, playful identity for Dovana, a “sophisticated” range of cannabis-infused caramel. The agency was approached by the “mom and pop duo,” who...
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Pentagram - Mills & Boon
Publishing house Mills & Boon has revealed a new visual identity, which has been designed by Pentagram partner Angus Hyland. The UK-based publisher was founded in 1908 and specialises in romance fiction, typically releasing...
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Hato - D&AD Festival
London-based studio Hato has elected to involve the public in creating the “collaborative visual identity” for this year’s D&AD Festival, using the ‘Start with a Mark’ campaign to invite people to...
Posted by: Creativepool Editorial
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OurCreative - Brexit Wine 52:48 (concept)
In 2015 Great Britain held a vote to leave the European Union. The outcome was a 52/48 split in favour of leaving. OurCreative decided to spin the divide into a bittersweet celebration, creating 52:48. The...
Posted by: Creativepool Editorial
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Kenyon Weston - The Coca-Cola Company (Diet Coke)
Diet Coke has been rebranded and given a bold new can design, which follows the drink suffering a drop in sales in the last year. The new look comes alongside a host of new flavours, which The...
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GBH - Royal Mail (stamps)
Epic fantasy drama Game of Thrones is being celebrated in a new set of Royal Mail stamps which have been designed by studio GBH. The set of 15 first class stamps is one of the biggest ever commissioned by the Royal Mail and...
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BrandOpus - Twinings
Global brand design agency BrandOpus has designed a new London Edition range of teas for long-term brand partner Twinings. London is the place where it all began for Twinings. To celebrate everything they love about their home...
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Robot Food - Harewood
The Harewood Estate, situated between Leeds and Harrogate, is known for its rich history and the expansive grounds around Harewood House. Now, the Harewood Food and Drink Project has launched a new collaborative initiative that...
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Big Al's Creative Emporium - Bank's
Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season. For the daring and...
Posted by: Creativepool Editorial
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Sunshine - Planned Parenthood
A collective of musicians, designers, artists, authors and comedians have teamed up to create a musical compilation in aid of sexual health charity Planned Parenthood. The 7-Inches for Planned Parenthood fundraising...
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Pentagram - Mangasia
The Barbican has opened a new exhibition exploring the history of Asian comics, featuring graphics and installations created by Pentagram. Mangasia: Wonderlands of Asian Comics is currently on tour at the Palazzo delle...
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The Red Dress - Brewdog
Craft beer brand Brewdog has released a new drink, featuring both a recipe and packaging designed to raise awareness about the impact of climate change. The beer is titled “Make Earth Great Again,” in reference to...
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Rob Flowers - The Edible Exhibition
London-based illustrator Rob Flowers has created a series of edible posters for an exhibition aimed at encouraging children to experiment with their food. The Edible Exhibition began with a workshop last month,...
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Melvæ r & Co - What's Brewing?
It is a little-known fact that Norway has some of the strictest laws in the world when it comes to alcohol. So much so that apart from going to a bar, the only place you can get hold of anything stronger than...
Posted by: Creativepool Editorial
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SomeOne - The Honourable Society of the Inner Temple
SomeOne has rebranded lawyers’ organisation, The Honourable Society of the Inner Temple, with a redrawn Pegasus logo that aims to break away from flat graphic symbols. The Honourable Society...
Posted by: Creativepool Editorial
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Delete - Movember Foundation
The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn. Following a donation of free ad space from WeTransfer, Delete worked in...
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Moonpig (in-house)
Online card and gift retailer Moonpig has rebranded, swapping out its cartoon pig mascot for a simpler, typographic look. Designed by Moonpig’s in-house design team in collaboration with consultants Cat Totty and Ian Styles,...
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Paula Scher (Pentagram) - Poster House
The humble poster is set to become the subject of a new museum and gallery due to open in New York next Autumn. Poster House will be home to a permanent collection of posters from all over the world that span...
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The Gate London - Tomorrow's People
The charity Tomorrow’s People has enlisted The Gate London as their first agency of record to help them be more distinctive and better reflect their values. Tomorrow’s People helps young people trapped...
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The Specialist Works - Gousto
Recipe box company, Gousto, has unveiled a rebrand, reflecting its commitment to offering families ‘good food all round’. The new brand identity is the next phase of a major growth strategy for Gousto, who...
Posted by: Creativepool Editorial
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LadBible/The Plastic Oceans Foundation - Trash Isles
Environmental charity The Plastic Oceans Foundation has launched a campaign to tackle a country-sized problem currently facing our planet: an area of trash equivalent to the size of France...
Posted by: Creativepool Editorial
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Carrot - Netflix
Streaming giant Netflix has partnered with creative agency Carrot and a California cannabis dispensary, to produce weed themed around several of its TV series. The marijuana, which was produced in limited-edition packaging and went...
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Jones Knowles Ritchie - The Diana Award
Jones Knowles Ritchie (JKR) has rebranded The Diana Award, the youth charity set up in memory of the Princess of Wales. The Diana Award was established in 1999 following the death of Princess Diana and...
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Pentagram - Poetry Foundation
A Pentagram New York team led by Michael Bierut have designed a new, typography-based visual identity for US-based organisation The Poetry Foundation. The organisation, based in Chicago, is a literary group and...
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Pearlfisher - Taylors of Harrogate
Taylors of Harrogate has unveiled a full rebrand to bring to life its focus on “extraordinary flavour.” The new brand proposition, created with global creative agency Pearlfisher, includes the...
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DesignStudio - Depop
DesignStudio has rebranded online marketplace Depop with the aim of showing off the “attitude” and “confidence” of its buying and selling community. Depop, set up by the co-founder of quarterly...
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BBC Creative/Ink & Giants - BBC Proms
BBC Proms has revealed a new visual identity to mark the 90th anniversary of the BBC running and broadcasting the annual classical music festival. The broadcaster’s in-house design team, BBC Creative, has...
Posted by: Creativepool Editorial
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Spring - East of England
Southwold-based studio Spring has designed a tourism brand and campaign for the East of England, which aims to highlight the region’s “exceptional cultural offering.” Look Sideways: East was originally...
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DixonBaxi - Storey
DixonBaxi has designed the visual identity for Storey, a new flexible workspace brand from property development company British Land. Storey has been launched by British Land to provide office space in London for companies that...
Posted by: Creativepool Editorial