Displaying 253 - 288 of 585 results
Nicky Dupey is a creative executive and thought leader with a proven track record of unlocking innovative potential for teams and clients. As a multidisciplinary designer and seasoned professional with over 20 years’ experience, he’s...
Posted by: Creativepool Editorial
Veezu, the leading private hire technology platform in the UK, recently announced its new rebrand delivered by Customer Experience Agency Initials CX. Initials CX was tasked with creating a whole new brand identity, including a new brand platform,...
Posted by: Creativepool Editorial
Pitching for work, when/how/should you do it? I recently saw an interesting ad on Facebook asking spot of pitching to be made for a rebranding project. It was for a cultural organisation currently undergoing a refurb and seeking designers to help...
Posted by: Tony Clarkson
Following the one year anniversary of Facebook's rebrand to Meta, Thomas Walters, Founder and CEO of leading global creative influencer marketing agency, Billion Dollar Boy, reflects on the year past. Thomas explores how the metaverse has evolved,...
Posted by: Creativepool Editorial
You might have seen BLVR’s Compton Cowboys campaign for Andis - ‘an unusually tender, insightful work for a barbering campaign’ - ECD Austin Lane led the creative vision on this. Photography, painting, drawing, and filming were all...
Posted by: Creativepool Editorial
Student accommodation search engine, Mystudenthalls.com has partnered with Studio Koto to launch a rebrand which challenges hackneyed ideas of student living to offer the modern student an intuitive brand with ‘both style and substance’;...
Posted by: Creativepool Editorial
Branding agency Lantern recently created a new campaign and brand refresh for Digital Isle of Man, showcasing the island as a centre of digital innovation. Brought on to bring the community lifestyle and natural landscape of the island to life,...
Posted by: Creativepool Editorial
For many businesses, choosing a branding agency might be one of the most profound decisions to consider. Not only will this agency help define how the world views your business but how it views itself. They will help transform your business into a...
Posted by: Creativepool Editorial
David Bowie was a true renaissance man - a musician, actor, writer, artist, producer and more. His creative influence resonates as much today as it did when he was ‘Ziggy Stardust’. How Bowie approached his creative life, his influences...
Posted by: Red Setter
Designhouse has crafted a bold new identity for leading investment bank Numis, to align with a new phase of strategic growth as Numis shake off legacy perceptions that it was “just a corporate broker”. The identity is centred around a...
Posted by: Creativepool Editorial
Jaeyou Chung, Associate Designer at COLLINS, is a multidisciplinary designer who gained experience interning for brand design agency Otherward before becoming a graphic designer for brand experience marketing and design partner Plus X. Now at...
Posted by: Creativepool Editorial
A rebrand is an excuse for a company to shed its skin and reinvent itself in the eyes of the general public. It can be subtle or it can be transformative. They can also be a risky business. Think the recent rebranding of delivery firm Hermes as Evri....
Posted by: Benjamin Hiorns
Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...
Posted by: Creativepool Editorial
For this week’s company spotlight, we’re talking to Kelly Mackenzie, Founder and CD of White Bear. She founded White Bear seven years ago after working on global Cornetto rebrand at Carter Wong. White Bear was founded based on her passion...
Posted by: Creativepool Editorial
Stink Studios has created a new visual identity and positioning for “intelligent document processing platform” Hyperscience that celebrates the modern symbiotic relationship between humans and technology. Stink Studios’ new...
Posted by: Creativepool Editorial
Plant-based snack brand Harvest Snaps and digital creative agency of record Cutwater have teamed together to bring to life a music-driven TikTok branded effect designed for college students throughout the US. The branded effect, entitled “Snap...
Posted by: Creativepool Editorial
Richmond sausages recently announced the launch of its brand-new packaging by brand identity agency Bloom. The new design incorporates top-down, modern photography to inspire shoppers with recipes and show the many ways “the Nation’s...
Posted by: Creativepool Editorial
Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. They are, in essence,...
Posted by: Creativepool Editorial
Robot Food has refreshed the branding for Danish beer brand Tuborg. The Leeds-based strategic branding gave the iconic beer a refreshed design look to emphasise Tuborg as a “proud parent brand,” harmonising the primary packaging around...
Posted by: Creativepool Editorial
This summer, General Electric (GE) announced the future brand identities for the planned separation of its portfolio of healthcare, energy, and aviation businesses into three independent public companies. The decision to separate the businesses,...
Posted by: Creativepool Editorial
Billy Jones, Senior Director of Brand Marketing of Hootsuite, takes us through the creative process and gives us an exclusive peek behind the curtain on the social media management platform's latest rebrand. Social media is a dynamic, polarising and...
Posted by: Creativepool Editorial
From branding and identity to digital illustration, Gracie Healey is a creative that wears all sorts of creative hats but calls herself a graphic designer an illustrator for the sake of convenience. She’s spent the last decade working in...
Posted by: Creativepool Editorial
Visitors to House of Hackney’s new flagship store in East London will now be able to benefit from a pioneering phygital experience, thanks to Intelligent Self Service experts, 4 Roads. Situated in “The Playroom”, the...
Posted by: Creativepool Editorial
Billy Jones, senior director of brand marketing at Hootsuite, takes us through the platforms bold new rebrand, developed in-house and by design agency Prophet, which aims to rethink the brand without losing its identity. What was the brief for the...
Posted by: Creativepool Editorial
Creative agency ico Design was recently tasked with bringing niche fragrance brand Commodity into the mainstream by amplifying a new core product philosophy to appeal to a global audience. It first started by addressing what the brand stood for,...
Posted by: Creativepool Editorial
Toblerone recently unveiled a new brand story and visual identity redesign for its iconic chocolate bar to “encourage uniqueness in all its forms, empower individuals and pay tribute to the importance of being stubbornly triangle in a world of...
Posted by: Creativepool Editorial
While we’ve shone our company spotlight on dozens of exceptional design studios here at Creativepool, we very rarely get the chance to speak to in-house studios. That’s we we jumped at the chance when information services company...
Posted by: Creativepool Editorial
Back in April, the V&A Museum launched a campaign created by adam&eveDDB to champion the belief that creativity is what makes us human. The campaign promoted the V&A’s permanent collection and encouraged the public to explore the abundance of...
Posted by: Creativepool Editorial
Christian Lund, Co-Founder at Templafy, discusses how outdated legacy tech is getting in the way of brand reputation, productivity, employee happiness and revenues. Content is - and always has been - a critical business asset. No one knows this...
Posted by: Creativepool Editorial
Wunderman Thompson has partnered with the RHS, the UK’s largest gardening charity, to launch a new brand strategy and accompanying integrated campaign, showing how the RHS can help all gardeners to “speak plant.” The RHS boasts...
Posted by: Creativepool Editorial
Spencer Buck studied at the revered Somerset College of Arts & Technology before landing his first job at drink's packaging specialists Blackburn’s. Two years later, he left London and helped run a small creative agency near Bath with two of...
Posted by: Creativepool Editorial
Quite some time ago, I decided to move away from my old business name (Severn Agency) and am now working under my new studio name &Something. I wanted to take this opportunity to talk about the process, the reasons why, and how I went about...
Posted by: Tony Clarkson
At the start of the bank holiday weekend, the Queen’s Jubilee was predicted to give a £6bn boost to the UK’s retail and hospitality sector as Brits used the four day weekend to spend in restaurants, pubs, hotels and shops. But the...
Posted by: Creativepool Editorial
For this week’s Getting to Know, we’re talking to Benedict Buckland, the Creative Director at alan. the B2B marketing agency that's a part of Raconteur. Benedict’s career path is far from a conventional, having started at the tail...
Posted by: Creativepool Editorial
I have something of a conflicted personal history with Hermes. My long-suffering other half is a serial online shopper - one of many habits that blossomed over lockdown - so our local delivery driver has become a familiar face over the last two...
Posted by: Benjamin Hiorns
Design is a great differentiator. It can stop people in their tracks. Make them laugh. Bring them to tears. And even set your brand apart from the competition - if you dare to be bold. It’s important to understand what we mean by design. Too...
Posted by: Creativepool Editorial