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Inspiration

What goes into designing the first 100% paper poppy? #BehindTheIdea

The Royal British Legion's 2023 Poppy Appeal launched last week with an appearance on BBC Breakfast that introduced the new 100% paper, fully recyclable poppy designed by Matter, and created through a collaboration of British partnerships. These...

Posted by: Creativepool Editorial
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Leaders

Geometry Global launched a pop-up poppy shop for Remembrance Sunday

The UK’s biggest Armed Forces charity, The Royal British Legion (RBL), tapped into the new retail world with the launch of its first pop-up shops this week. The shops, created in collaboration with Geometry Global UK, were set up to boost...

Posted by: Creativepool Editorial
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Leaders

Arsene Wenger and John Terry, new voices for the Underground

As part of “London Poppy Day,” commuters will be hearing the voices of Arsenal manager Arsene Wenger and Chelsea captain John Terry on the London Underground today, filling in for the generic announcers. In aid of the Royal British...

Posted by: Benjamin Hiorns
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Leaders

RKCR/Y&R win Royal British Legion account and fight for Virgin Atlantic

It's been announced that Rainey Kelly Campbell Roalfe/Y&R, the full service integrated creative agency of choice for the Great Britain tourism board campaign, has won the account of yet another esteemed British institution. The agency won the brief...

Posted by: Benjamin Hiorns
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Industry

Making the Whiskas cat happy with AMV BBDO | #BehindTheIdea

Whiskas has always been a popular brand for cat owners and lovers. In an attempt to cement its reputation as the brand that truly understand cats, Whiskas turned to AMV BBDO to design a new, purrrfectly unique spot with the iconic Whiskas cat as the...

Posted by: Creativepool Editorial
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Inspiration

The importance of representation in advertising #DiversityMonth

The broader societal call for diversity and inclusion is an echo that’s been resounding across adland for a while now and, given the way advertising has always acted as society’s mirror, it’s a call that can no longer be ignored if...

Posted by: Benjamin Hiorns
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Features

Diversity, Creativity, and the Assistive AI Revolution #DiversityMonth

With Artificial intelligence (AI) and its effect on the creative industries at the forefront of current debates, this article aims to take a step back to approach this complex but increasingly pertinent relationship from an angle that hasn’t...

Posted by: SphereTrax
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Workshop

What the UKs favourite ads of 2023 say about adland in 2024

They say the best way to figure out where you’re going is to look back at where you’ve been, and the last 12 months have been anything but boring so there’s certainly a lot of ground to cover. Of course, I spent most of December...

Posted by: Benjamin Hiorns
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Inspiration

What all Creatives Can Learn from Hayao Miyazaki

There are few creative directors in recent history as revered and beloved as Studio Ghibli mastermind Hayao Miyazaki. His name alone conjures dazzling visions of dream-logic wonder and colourful melancholy. He is, to all intents and purposes, the...

Posted by: Benjamin Hiorns
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Inspiration

Alpro’s global redesign emphasises flavour #BehindTheBrand

According to research, the dairy alternatives market is worth $24 billion USD globally. With more and more brands to compete with, Alpro - a veteran of the category - has unveiled a global brand refresh from Elmwood London, which places a greater...

Posted by: Creativepool Editorial
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Inspiration

Should brands be giving freebies to influencers? #PredictionsMonth

Depending on who you ask, influencers are either a blight on the media landscape or the “most organic and transparent way to bring new audiences to your brand”. I, as ever, fall somewhere in the middle. I appreciate the appeal of somebody...

Posted by: Benjamin Hiorns
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Inspiration

The Power of Brand Identity

So, what is a brand, and why is having a distinct identity so important? Marty Neumeier helpfully defines a brand as ‘a customer’s gut feel about a company’. It’s a simple definition which rightly expresses that a brand isn’t just a logo...

Posted by: Catch A Fire Agency
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Workshop

Colgate redefines oral care for parents and children #BehindTheBrand

Colgate, the world’s most used oral care brand, has launched its new brand system to transform dental hygiene for children and parents. Thanks to an integrated approach by brand acceleration agency bluemarlin, Colgate is now ready to revitalise...

Posted by: Creativepool Editorial
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Industry

Social Media Trends of 2023 and 2024 #YearInReview

While much of the online discourse this year has surrounded the rise of AI and its increasing relevance, social media remains the engine that keeps the fires of the internet burning. Of course, AI will shape the future of social media but how and why...

Posted by: Benjamin Hiorns
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Workshop

#CompanySpotlight on Lewis Moberly

Lewis Moberly is an independent branding consultancy that uniquely holds both the top award for Design Excellence (D&AD Gold) and the top award for Design Effectiveness (DBA Grand Prix). They work across brand strategy, corporate and brand identity,...

Posted by: Creativepool Editorial
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Leaders

Should we be aiming to craft "Big Ideas"?

Crafting ideas is what we do at Grand Central. Lately, I've been contemplating what defines a "big creative idea." After all, every agency aims to craft "big ideas." So, what defines a big idea? It must be multi-channel, possess mass appeal, be...

Posted by: Andy Gregory
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Inspiration

#MemberSpotlight on children’s artist and illustrator Floris Eloff

How did you get into the industry? After completing my Art & Design studies at the Durban University of Technology, I dived with youthful enthusiasm into my first attempt at illustrating a children’s book, written (dutifully) by my mother back...

Posted by: Creativepool Editorial
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Industry

India's Emerging iGaming Scene

India, a nation with a passion for sports embedded in its cultural DNA, is witnessing a remarkable surge in its iGaming landscape, and sports betting is emerging as a major player in this digital renaissance. From the adrenaline rush of online...

Posted by: Creativepool Partner
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Features

FNaF and why brand recognition is more powerful than quality

At the time of writing, the feature film adaptation of the viral children’s horror game Five Nights at Freddy’s (known commonly by the acronym FNaF) has made over $250 million against a measly (by Hollywood standards) $20 million budget....

Posted by: Benjamin Hiorns
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Features

Why midlife women feel invisible to brands

A new report has been released on the back of exclusive research that shows a large majority (69%) of women aged 45-60 feel invisible to brands and advertisers. The insight-packed report by The Behaviours Agency also shows that only 7% think...

Posted by: Benjamin Hiorns
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Features

Halloween Campaign Roundup 2023 #HolidaysMonth

I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...

Posted by: Benjamin Hiorns
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Inspiration

#CompanySpotlight on Vaask Manufacturing

We sit down with Jon Olsen, Vaask Founder, for a very different Company Spotlight. How was your company born and where are you based? In early 2020, as the pandemic took hold, I grew frustrated by the hand sanitizing experience. Now more important...

Posted by: Creativepool Editorial
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Top 5 Marketing Strategies for Local Rental Businesses

Traditionally, rental properties have been marketed through bricks-and-mortar stores or “For Rent” signs. But that has all changed dramatically since the invention of the internet as the global world has moved online. Marketing a local...

Posted by: Creativepool Partner
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Features

Why are Rebrands all Starting to Look the Same?

Ever since branding made its mark in the commercial world, rebranding has been a constant companion, keeping the edges fresh and reimagining brands for multiple generations. From 1950s post-war mergers to today's more elaborate digital reinventions,...

Posted by: Benjamin Hiorns

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