Displaying 1 - 36 of 5009 results
In the creative industries, the terms "green" and "sustainable design" are often used interchangeably. However, there are subtle but significant differences between these two concepts it might be important to understand if you’re a brand...
Posted by: Benjamin Hiorns
Sometimes my day just feels precisely like this ‘50’s(?) game of ‘Domino - Circus’. Which is basically ‘match the pairs you idiot’. Or rather more romantically ‘ce jeu amusera les tout petits et les plus grandes.’ As the languid...
Posted by: Richard
In the giddy haze of the “I want it all and I want it now” culture of 2024, the very idea of getting excited over something tangible probably seems a little quaint. If, like me however, you’re old enough to remember the anticipation...
Posted by: Benjamin Hiorns
This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...
Posted by: Creativepool Editorial
Sofa-in-a-box brand SNUG launched its first out of home (OOH) campaign in March with the tag line ‘Sofas to fit big, little or awkward spaces’, created by krow Group. The campaign aims to show Londoners they don’t have to sacrifice...
Posted by: Creativepool Editorial
There’s a certain logic to the idea that, in a truly sustainable world, out-of-home (OOH) advertising is always going to lag behind its virtual equivalent. However, with the right approach, there’s no reason why OOH can’t set a...
Posted by: Benjamin Hiorns
How did you get into the industry? I honestly had no idea what I was going to do after university (studying a Fine Art BA), and panic email blasted pretty much every creative agency in Sussex. One agency came back to me in Brighton offering the...
Posted by: Creativepool Editorial
Veganism is officially cool. That seems to be the general consensus among Gen Z right now, who see adopting vegan diet not only as a means of promoting animal welfare but the wellbeing of our planet. This is a good thing. However, there remains a...
Posted by: Benjamin Hiorns
Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...
Posted by: Creativepool Editorial
After 11 year's of running The Annual we've picked up a few key pointers on how to craft a winning awards entry. Below is the Top 10 tips from ourselves, previous judges and winners on how to create the perfect submission. 1. Tell A Story An...
Posted by: Creativepool
Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...
Posted by: Creativepool
Indebted to the lovely Radio4 people again, for bringing me to a form of the debtWord I’d never had come across (unearthed, perhaps. It is the preserve {lol} after all, of Archeologists.) Words this useful don’t come along too often, as debitage...
Posted by: Richard
In the dynamic and inspiring realm of design, the magic lies in the eyes of creatives who can transform ordinary concepts into extraordinary visual experiences. Whether you’re a prominent design agency or a budding design venture, selecting the...
Posted by: Creativepool Editorial
How did you get into the industry? I visited AFDA, a Film school in Johannesburg, South Africa, when I was scouting out colleges after High School. For some reason, the animation department really attracted me. It might have been because I was...
Posted by: Creativepool Editorial
There are so many ways to get a career in design, but it doesn’t necessarily follow that you just need the formal qualifications to be a good designer. It’s absolutely possible to be good at design without any qualifications at all. Like with...
Posted by: Tony Clarkson
OLIVER - the only company in the world to exclusively design, build and run in-house agencies and ecosystems for brands - launches its creative campaign to entice Britain’s youth into connecting with nature. The campaign launches in response...
Posted by: Creativepool Editorial
In the ever-connected world of 2024, brands don’t have the luxury of secrecy. If there’s one thing the digital revolution has thrust upon the world without compromise, it’s the need to complete and perpetual transparency and that...
Posted by: Benjamin Hiorns
What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...
Posted by: Creativepool Editorial
April Fool’s Day has rarely been seen as the bastion of creative excellence. It’s not about pushing the envelope or creating something with emotional resonance though, it’s about giving people a quick belly laughs and reminding them...
Posted by: Benjamin Hiorns
In today's digital age, incorporating animation is essential for businesses and individuals to effectively communicate their ideas. Whether your goal is to produce captivating marketing materials, educational content, or creative animation projects,...
Posted by: Creativepool Editorial
Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...
Posted by: Creativepool Editorial
Philips Avent, in collaboration with LePub, is launching an empowering new campaign called #ShareTheCare. This initiative aims to address the challenges faced by moms and put a spotlight on the importance of their well-being and self-care. To raise...
Posted by: Creativepool Editorial
Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...
Posted by: Benjamin Hiorns
In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...
Posted by: Taker | Maker
Julie Aguilera is Associate Director & Head of Consumer at Rooster. Tell us a bit about your role! Is there a “typical” day? I work part time and am in the office once a week. My one day in the office is inevitably filled with...
Posted by: Creativepool Editorial
Imagine if Apple was Pear or Coca-Cola was Cola-Coca. Would we still be celebrating them as some of the most popular brands in the world today? Of course, we have no way of knowing definitively but the sheer ubiquity of those names means it’s...
Posted by: Benjamin Hiorns
Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...
Posted by: Creativepool Editorial
How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...
Posted by: Creativepool Editorial
There will come a time in the not-too-distant future where I officially get sick of writing about AI. Thankfully, however, I’ve not quite crossed the indifference Rubicon yet. Indeed, given the pace the technology is developing, it seems...
Posted by: Benjamin Hiorns
Overcoming Confirmation Bias To Improve Business Outcomes Of all the cognitive biases that affect business, confirmation bias might be the most insidious. It’s a challenge for many companies that can negatively impact performance. Smart...
Posted by: Lysle Wickersham
Sticky, sweet, and golden in colour, Lyle’s Golden Syrup has been used in home-baking since 1883, and the green and gold tin is a common sight in British kitchens. However, anybody who has taken a close look at the tin will likely have been...
Posted by: Novagram
Content marketing has become an indispensable aspect of digital marketing strategies, offering businesses a powerful means to connect with their audience and drive engagement. However, amidst the complexities of content creation and distribution,...
Posted by: Taker | Maker
Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London have launched another bold and playful OOH campaign to remind the nation...
Posted by: Creativepool Editorial
Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...
Posted by: Benjamin Hiorns
Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...
Posted by: Creativepool Editorial
Generally speaking, the morning after the Oscars means everyone talking about the Oscars, trading opinions on the gaffes, the big musical numbers and the controversial wins. This year, however, I awoke the morning after not to hordes of messages...
Posted by: Benjamin Hiorns