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Leaders

Peter Saville had a hand in new CALVIN KLEIN logo

Calvin Klein's new creative director Raf Simons recently unveiled an updated logo for the iconic American fashion label and has revealed that he enlisted the help of British graphic design legend Peter Saville. The Belgian fashion designer, who left...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Metamaterials, Peter Saville, & Apple moves to Battersea

Peter Saville unveils interactive bus shelter in Manchester If you've ever spent time at an average bus shelter with a flat smartphone and found it to be a grim fate indeed, you'll be thrilled to learn that a new interactive, digital bus shelter...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: Mastering 3D artistry with Peter Nowacki

Peter Nowacki spent five years working as the lead 3D artist at Warsaw-based CGI production studio, ArsThanea, before deciding to go it alone, securing clients such as HBO Asia, Oppo, Facebook, Microsoft and few more in the process. With the world of...

Posted by: Kate Lewin
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Leaders

Coen Brothers direct Peter Fonda in Wild Super Bowl spot for Mercedes

The Coen Brothers (Joel and Ethan to their mother) are arguably amongst the only true modern auteurs in American cinema, so the news that they were to direct an ad spot for Mercedes Benz to air during the Super Bowl came as something of a shock to...

Posted by: Benjamin Hiorns
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Leaders

Peter Schmeichel gets stuck into a friendly kickabout for Carlsberg

Carlsberg, the Official Beer of the Barclays Premier League, launched a new global TV commercial this week starring non-other than former Manchester United goalkeeping legend Peter Schmeichel and Sky Sports football presenter Jeff Stelling, to...

Posted by: Creativepool Editorial
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Leaders

Peter Pilotto - winner of the BFC Vogue/ Designer Fashion Fund

British fashion designer Peter Pilotto has just been announced as being the next big thing in fashion by the prestigious BFC/Vogue Designer Fashion Fund. Already adored by celebrities such as Cara Delevingne, Miranda Kerr and Beyonce and well-known...

Posted by: Jessica Hazel
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Features

Spotlight - Peter Bowen - Illustrator

- View Peter's Creativepool profile. How long have you been a Freelancer for? A year and a half, but with over eight years' experience in total. Describe your work in one sentence. Sometimes with a slightly dark edge, though rarely without a...

Posted by: Creativepool
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Features

5 Minutes with... Peter Riley - 20:20

Tell us what you do for a living and who you work for? I'm Chief Creative Officer of a digital advertising agency called 20:20. My job is to solve clients' business problems with creativity. Over the last year, for example, this has involved using...

Posted by: Creativepool
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Leaders

Rebrand Roundup: Hotels, ales, soaps, champions and more

Ragged Edge - Assembly Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From the Tate Modern to STÓR

Peter Saville/Morph - Tate Modern British graphic design legend Peter Saville is the mastermind behind the new graphic identity for the Tate Modern art gallery; a colourful model of the complex itself that includes the new Herzog & de Meuron...

Posted by: Creativepool Editorial
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Leaders

The Tate Modern is planning a £260 million refurbishment

Few would accuse the Tate Modern as an institution that looks backwards, but the iconic London landmark and beloved mandatory field trip destination of art students across the country, is looking to engage with its forward-thinking ethos on an even...

Posted by: Creativepool Editorial
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Inspiration

Meet the Executive Creative Director, Wesley Hogg of Reading Room

Tell us a bit about you Wesley... I began working in the creative industry in 1998 after studying at Central Saint Martins and Goldsmiths. Early on I specialised in digital and was lucky enough to be in the right place at the right time to ride the...

Posted by: Reading Room
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Features

Craig Roderick - Nexus/H

Together is better… Together makes a bigger impact. Together is more knowledgeable. Together is more cost effective. Together is easier. With strategic planning, advertising, digital, design and media planning under one roof, together is...

Posted by: Creativepool
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Features

Spotlight - Gerard Whelan - Designer and Art Director

--- "I'm attracted by the challenge to create." Creativepool pulls up a comfy chair with Gerard Whelan, Designer and Art Director for brandcentral, to discuss excellence, identity and wall-crawling super powers. How long have you been an Designer...

Posted by: Creativepool
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Leaders

J. Walter Thompson, Grayson Perry and the GSA turn Ash to Art

In a Campaign created by J. Walter Thompson London, 25 leading international artists, including Simon Starling, Sir Antony Gormley, Grayson Perry, Cornelia Parker, Jenny Saville, David Shrigley and Douglas Gordon have used materials retrieved from...

Posted by: Creativepool Editorial
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Inspiration

The little big joys of Benedict Bannister

It's hard to meet people who find pleasure in little things, nowadays. Freelance film and motion director Benedict Bannister is one of those. Benedict enjoys gardening, exercising, and most of all, he loves taking inspiration from his children for...

Posted by: Creativepool Editorial
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Industry

UK Inside Out Awards 2020 – Shortlist Announced

The Inside Out Awards™ recognise and honour the very best in-house creative talent from across the UK. Highly regarded within the creative industry, the Awards identify and acknowledge stand out work, in-house talent and rising stars within a...

Posted by: Inside Out Awards™
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Leaders

There is a crisis of creativity in advertising

There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...

Posted by: Creativepool Editorial
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The Creative Ambition of Alpaca Communications

We wouldn't expect a PR agency called Alpaca Communications to be boring, nor devoid of countless stories to tell. The team led by Peter Elms in East London is one that doesn't enjoy being stiff and serious all the time, and their admirable sense of...

Posted by: Creativepool Editorial
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Features

Behind the Idea: Snarling Neon with We Hunt Together and UKTV

Some underestimate the impact of title sequences on viewers, but the truth is these sequences can largely contribute to strengthen a solid tv show's brand. From Game of Thrones to Penny Dreadful, from Breaking Bad to Westworld, having memorable...

Posted by: Creativepool Editorial
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Inspiration

On Circles, Blocks and the Art of the Pitch

If you’re a professional creative then you’ll know that having a great idea is, unfortunately, only part of the process. If you want to see your idea made real then you have to be able to sell it. And yet, very often, almost all of...

Posted by: Richard Holman
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Leaders

Why now’s not the time for your brand to go quiet

Recent history has shown that in times of crisis it’s the brands that stay in touch with their customers and offer genuine care and value that come out of tough times stronger and better for it. By applying the lessons of 2008 to today, we can...

Posted by: HelloYes
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Leaders

Indigo Design Award Announces 2020 Shortlisted Design Winners

Indigo Design Award is thrilled to announce our shortlisted 2020 design winners in all areas from Best Graphic Design to Games and Discovery of the Year. We spent the past year scouring the globe for the best in visual design from jaw-dropping...

Posted by: Indigo Design Award
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Leaders

18 authentic fan photos for the NFL kick off

After a long summer away, American football is back! As the NFL gears up for another big season - its 100th - a new ad featuring real fans celebrates the fierce rivalries of the sport across the US. Inspired by this year’s Thursday Night...

Posted by: Creativepool Editorial
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Inspiration

UKTV's ghost sign celebrates Dad's Army special

UKTV has commissioned a giant ghost mural in London calling on viewers to ‘join Dad’s Army’ for a three-day TV special for the classic comedy. Dad’s Army: The Lost Episodes will see three remade parts from the show's second...

Posted by: Creativepool
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Leaders

Finding your way with location marketing in a world of choice

Taking location marketing as the process of delivering visitors to a specific location or set of locations, one of the simplest solutions is to be visible to people who are looking for the service you offer. As a prime driver of discovery and...

Posted by: Creativepool Editorial
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Features

Getting to know... Tag's David Kassler

Tag's CEO David Kassler previously spent a decade at the helm of private equity-backed companies such as EMI Music, Phones 4u and Deluxe Entertainment. Below, he shares some of the things he's learned along the way. What makes your company...

Posted by: Creativepool Editorial
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Leaders

Danish Cancer Society film is based on 50s TV show The Little Rascals

Kids of the world come together in a new campaign for Danish Cancer Society and foundation TrygFonden to raise awareness about sun damage to Danish children. Help a Small Dane, which takes inspiration from classic 50s TV show The Little Rascals, is...

Posted by: Creativepool Editorial
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Leaders

Ryan Giggs’ brother Rhodri signs for Paddy Power

Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign via an ad which mocks his ex-pro footballer brother Ryan and the affair which shocked the UK. In the tongue-in-cheek spot, Rhodri pokes fun at...

Posted by: Creativepool Editorial
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Leaders

Diversity is easy, inclusion is the hard part

Diversity has been a major topic over the past year and continues to make headlines in the creative sector and beyond. But how do you make sure the conversation around the issue turns into something impactful which inspires change? A panel at...

Posted by: Creativepool Editorial

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