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Leaders

Ad trends 2019: Mark Melling

Verizon Media-owned global creative studio RYOT's head of EMEA, Mark Melling, believes it's time for advertising move on from being passive and one-way and that we have the tools and technology to make it happen. He gives his wider thoughts and...

Posted by: Creativepool Editorial
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Leaders

It's only the beginning for mixed reality

Sol Rogers, founder of immersive production studio REWIND, believes mixed reality is still in its infancy and said we’ve only seen a glimpse of what’s possible in the future for the technology. He took the audience at...

Posted by: Creativepool Editorial
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Leaders

Ad trends 2019: Sam Walker

Tech and data will try try - and fail - to outshine creativity in 2019 according to Sam Walker. The ECD at London creative studio Uncommon offers his thoughts on the year ahead. What will be the biggest trend in 2019? The trend of talking about...

Posted by: Creativepool Editorial
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Leaders

How to solve advertising's pricing issue

Advertising’s pricing model has become ever more complicated as the industry evolves with clients and agencies seeking the best value for their investment of time, money and people. But how do you put a cost on creativity? Every agency and...

Posted by: Creativepool Editorial
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Leaders

Five things to avoid when choosing your logo design

By Paul Heaton, owner and creative director at Reform Studio. Logos are signs, marks of identity designed for easy recognition. They are used by every kind of organisation in every part of the world, from international corporations to charities and...

Posted by: Creativepool Editorial
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Industry

How Yarza Twins bottled diversity for Annual 2018

Click on Spanish sisters Eva and Marta Yarza’s Creativepool profile and you’ll be met with an avalanche of colour. The creative duo, better known as graphic design studio Yarza Twins, picked up a silver prize in the Annual in 2018 and...

Posted by: Ryan Watson
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Leaders

Top 10 innovations from Dutch Design Week 2018

Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...

Posted by: Pearlfisher
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Leaders

Rebrand roundup: Wahaca, Waitrose Free From, Labrador and more

Wahaca by Without Mexican-style street food restaurant Wahaca in the UK has has been given a rebrand by London-based design studio Without with a focus on illustration. The new branding centres around a line-drawn, illustrated logo of a hand...

Posted by: Creativepool Editorial
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Leaders

Rebrand roundup: Cocoa Jones, The Big Issue, Azerbaijan and more

Cocoa Jones - Supple Studio​ The new branding for young chocolate product Cocoa Jones has been created by Supple Studio with a colourful theme that brings through the heritage and cultures of its two founders. The luxury confectionary company was...

Posted by: Creativepool Editorial
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Leaders

Top hires this week

Better boosts senior management team Brand agency Better has appointed two new members to its senior management team, including Simon Preece who joins as associate brand director. Preece will support the agency’s strategic growth, service...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Animal Planet, Temper, Infinite Sessions and more

Animal Planet by Chermayeff & Geismar & Haviv New York-based design studio Chermayeff & Geismar & Haviv has rebranded nature channel Animal Planet led by a new distinctive logo intended to be better recognised across all platforms. The blue...

Posted by: Creativepool Editorial
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Leaders

Top hires this week

Isobar ups Gill, Sytsma Isobar has elevated Simon Gill (pictured above, front, alongside CEO Steven Moy) to chief experience officer for EMEA and Daniël Sytsma to chief design officer of EMEA with immediate effect. They will be critical in...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

BBC Sounds - Listen without Limits​ This ad from BBC Creative is directed by Megaforce for the public broadcaster’s personalised music, radio and podcast app for young listeners. It features a slew of stars from the world of music and...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Taster, The Economist, True Water and more

Taster by Koto London-based design studio Koto has overseen the branding for French food delivery service Taster. The design is typical of the Koto’s minimal style while at the same time jumps out with a bold, colourful and eye-catching...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week: Wieden+Kennedy, BETC, Uncommon and more

Three - #PhonesAreGood If it weren’t for your mobile how would you find love lounging on the sofa? Buy new shoes sitting on the toilet? Or get a pizza stonebaked, seasoned and delivered to your door at the drop of a thumb? This ad from...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Sherwood Forest, The Guardian Weekly and more

Sherwood Forest by Cafeteria Sherwood Forest in the UK has rebranded with new work from Sheffield-based design studio Cafeteria and Birmingham-based illustrator Tom Woolley. The assets include new branding, website, print and advertising...

Posted by: Creativepool Editorial
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Leaders

Top hires this week

Laurentino lands CCO role at Ogilvy Ogilvy UK has appointed André Laurentino (pictured above, centre) to run its creative department as chief creative officer. Laurentino has led multi-disciplinary teams to produce work for the likes of...

Posted by: Creativepool Editorial
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Leaders

Rebrand roundup: Mr Kipling, FIX8, Festival PIEL and more

Mr Kipling by Robot Food Strategic brand agency Robot Food has redesigned the look of Mr Kipling cakes in the US and Australian to boost its international appeal. The company is known in the UK for its ‘exceedingly good cakes’ slogan...

Posted by: Creativepool Editorial
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Tapestry Treatment: Halloween Makeover

Are you or your colleague in need for a Halloween Makeover this year? It's hit that time of the year again where we give a halloween makeover to the winner of our Tapestry Treatment competition using the magic of post production - no make up, props...

Posted by: Tapestry
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Leaders

Rebrand Roundup: FC Barcelona, BBC2, Mailchimp and more

FC Barcelona - Summa European footballing giant Barcelona is renewing its image with a rethink of the iconic crest design and an official introduction of a nickname regularly used by fans. The new logo, created by Spanish consultancy Summa...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: BBC Bitesize, BrewDog, Scope and more

BBC Bitesize - Rufus Leonard UK public broadcaster the BBC’s online education platform BBC Bitesize has been rebranded by design agency Rufus Leonard. Those in their 30s will remember Bitesize as a series of TV programmes that first aired in...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...

Posted by: Creativepool Editorial
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Features

Continuous Lines: The Creative Mind Behind Our Branding

At JJ Media Group our values are reflected in every aspect of our branding and culture. We are spontaneous, experimental and collaborative. Our mission is to provide our clients with an all-round, efficient, continuous service that exceeds their...

Posted by: JJ Media Group
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Leaders

Top Hires of the Week

AKQA Chris Wallace joins AKQA as Client Partner of media in the San Francisco studio. Chris has 15 years’ experience in a variety of digital strategy and global client leadership roles focused on data-driven decision making, innovation and...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Wolves, spices, ciders, flags and other stories

SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...

Posted by: Creativepool Editorial

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