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Features

From Magic Lanterns to ToonBoom: The Outstanding History of Animation

When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....

Posted by: Antonino Lupo
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Industry

How to hire a great Illustrator - 5 top tips

While many of the creative arts have been shaped and moulded by the passage of time and the gentle thrum of technology, illustration is, at its core, still the same art form that it was hundreds of years ago. It’s also an incredibly...

Posted by: Benjamin Hiorns
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Inspiration

What hides within an electriclime? | #CompanySpotlight

As a relatively young boutique film studio, electriclimefilms was founded in 2010 and has since expanded globally, with offices in Singapore, Dubai and Sydney. 11 years later (no, we're not old - you are), they are still working with brands and...

Posted by: Creativepool Editorial
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Inspiration

The classy artistry of a talented photographer | #MemberSpotlight

Intimate, natural, meticulous on lighting. So does photographer Yigit Gunel describe his style, albeit gladly and much humbly admitting he still has things to learn. Whether that be true or not, there is something in the artistry of Yigit which...

Posted by: Creativepool Editorial
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Inspiration

A glimpse behind the veil of Sound Design | #MemberSpotlight

Most of the pictures you'll see of Volker Armbruster below picture him in his studio or next to a piano. We believe it is for a good reason. We have no trouble imagining that Volker would rather spend time in his studio making some beautiful music...

Posted by: Creativepool Editorial
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Industry

Fixing the Foodchain with Farmdrop and Hell Yeah! | #BehindTheIdea

Albeit a relatively small and young brand (it was founded in 2012, just 9 years ago), Farmdrop has a big pulsing heart that is driven by a desire for change and positive impact in the food industry. Committed to "fixing the foodchain", Farmdrop...

Posted by: Creativepool Editorial
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Features

A behind-the-scenes look at storytelling with virtual production

Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...

Posted by: Imagination
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Leaders

Tangents & Trajectories with the Founder & CEO of Brash | #GettingToKnow

Working at the intersection of different timezones, John Brash is a brilliant entrepreneur and the Founder & CEO of Brash agency. But few will know and realise how important his early steps were in the overall development of his career. According to...

Posted by: Creativepool Editorial
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Industry

Word to the Winners of Annual 2020 - #AnnualSpotlight

To say 2020 was an eventful start to the decade would be a tremendous understatement. We've seen the industry come together even while apart, as a pandemic brought about one of the biggest social crises in the history of humanity and protests for...

Posted by: Antonino Lupo
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Inspiration

You are not designers

A call to arms to the creative industry Terminology of job roles is a surprisingly potent thing. For years we at SomeOne shunned them, refusing to enter into the argy bargy of ‘my job is bigger than your job’. But it soon became clear...

Posted by: Simon Manchipp
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Inspiration

How AKQA became our 2020 Agency of the Year - #AnnualSpotlight

It is not every day that you get to become Creativepool's top ranked digital agency. The folks at AKQA are all incredibly talented and work hard to make sure their unique voice is heard in the industry, and no one year passes without them sharing...

Posted by: Creativepool Editorial
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Features

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...

Posted by: Creativepool Editorial
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Industry

Looking back on Annual 2020

Shiny covers have started to flood our social channels, as the trophies for last year’s Annual 2020 reach our winners this week. Looking back on the year that’s just been, it’s hard to say this wasn’t somewhat of an...

Posted by: Antonino Lupo
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Inspiration

The magic of award-winning animation with Ambassadors - #AnnualSpotlight

Ambassadors is a creative production studio driven by the belief that craft makes all the difference. It is a testimony to Ambassadors's love for the industry and craft of animation that they were able to become our very first Creative Services...

Posted by: Creativepool Editorial
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Inspiration

You are your biggest challenge - #CompanySpotlight

We were quite surprised to read that Studio Noel's biggest challenge to its own development was... Michelle Noel, Creative Director. It takes some guts and definitely self-awareness to recognise your own limits, and Michelle did so quite beautifully...

Posted by: Creativepool Editorial
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Inspiration

Riding on a dream with Anastasia Beltyukova - #AnnualSpotlight

We can't help but love everything that Anastasia Beltyukova (aka Tribambuka) creates for the world to see. With a beautiful dreamlike style and wondrous little creatures populating her art, Anastasia is an incredibly talented illustrator with true...

Posted by: Creativepool Editorial
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Industry

Hard Calls Save Lives - #BehindTheIdea

How would you live knowing that one phone call from you could have saved someone else's life? Doing phone calls to report a knife crime can be hard, but as AMV BBDO's latest campaign for Crimestoppers recites, Hard Calls Save Lives. Following a...

Posted by: Creativepool Editorial
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Inspiration

From a Commodore 64 to rebranding the Thunderbirds - #MemberSpotlight

Jason Ford is a freelance Brand & Design Director and former creative director at ITV with a proven track record of delivering award-winning, thought provoking creative. Everything Jason touches is underpinned by strong core ideas that amplify to...

Posted by: Creativepool
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Features

Amplification through simplification - A guide to going in-house 

The rise of digital encouraged many brands to reconsider who implements each part of their marketing. The need for more content as part of a digital transformation has created an increased demand for in-house resources. But going in-house isn’t...

Posted by: Creativepool
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Inspiration

Behind the veil of a visionary artist - #MemberSpotlight

Anyone could lose themselves looking at the incredibly visionary and hypnotic work of Silas Toball. What you can see below is but a small fragment of Silas's production, an impressive body of work with explosions of colours, incredible details, and...

Posted by: Creativepool Editorial
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Job Description: Retoucher

The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...

Posted by: Creativepool
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Inspiration

The evocative video artistry of Andrea Pierri - #MemberSpotlight

Andrea Pierri thinks of himself as a creative video maker, and if there is one thing that certainly isn't missing from his videos, that is creativity indeed. From poetry to visual arts and communications, Andrea can gain inspiration from almost...

Posted by: Creativepool Editorial
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Inspiration

The motivation of a textile designer - #MemberSpotlight

From events management to setting up her own business in graphic and textile design, the journey of Tracy Hall has been an interesting one to say the least. A fine artist at heart and filled with Amazing creative energy, Tracy loves drawing for...

Posted by: Creativepool Editorial
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Leaders

How Maverick Media connects People to Video Games - #GettingToKnow

You can tell from the interview below that Joel Maguet, Head of Studio at Maverick Media, is a huge fan of stories and moving people with them. Joel has always been passionate about film and production, so when the time was right, choosing Film...

Posted by: Antonino Lupo
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Inspiration

Ambitions in Silk - #CompanySpotlight

Nobody likes change. Somehow, it is how we as humans are coded from the onset. Change freightens us, making us defensive and sometimes even aggressive, in the attempt to preserve a status quo. For that reason, it is fascinating to see how the...

Posted by: Creativepool Editorial
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Inspiration

The multicolour travels of an Art Director - #MemberSpotlight

From Cape Town to London, Illustrator & Art Director Justin Poulter has never given up on his ambitions and dreams of becoming an established artist in the creative industry. Some designers find inspiration by being exposed to a number of creative...

Posted by: Creativepool Editorial

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