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Leaders

Visions in VR: Pebble Studios ask us to step inside the mind of a child

The virtual reality experts at London-based VR and production company, Pebble Studios, have given us the opportunity to experience the uniquely imaginative worlds of children for the very first time. A lucky group of seven and eight-year-olds from...

Posted by: Creativepool Editorial
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Leaders

Taking VR beyond eye candy: 3 key pillars of effective storytelling

James Beveridge, MD and co-founder of creative technology company Pebble Studios, talks about how the industry can move on from using virtual reality (VR) for tech’s sake in this Connect London video. He suggests that instead of trying to...

Posted by: Creativepool Editorial
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Leaders

Connect: London 2018 - More sessions and speakers announced

Connect: London is edging closer and we’re excited to announce the Learners Stage with support from RTL AdConnect! We can’t wait to hear from our speakers as they impart expert knowledge, reveal insights and trends for the next year and...

Posted by: Creativepool
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Leaders

The Future-proof Furniture Designed to Solve Tech-related Daily Dilemmas

A vanity table optimised specifically for selfies and a rug that helps you avoid walking into walls while VR gaming were among the objects presented at this year's Milan Design Week by Singaporean designer Olivia Lee. They all formed part of her...

Posted by: Creativepool Editorial
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Leaders

Visions in VR: The Emotional Connection

By it's very nature, virtual reality can be an emotionally draining thing to experience if you're not prepared for it and the creative industries are starting to realise that, if they utilise this more immediate connection effectively, they can...

Posted by: Benjamin Hiorns
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Inspiration

Conversation Commerce: How Uber taps into everything you see, do & use

Uber is huge. We all know it and are all probably aware on the impacts and disruptions its having in the cabbing world (Is that a term?.. it is now). Whilst researching Conversational Commerce, and the rise of how bots are linking with commercial...

Posted by: Tom Sharman
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Leaders

The Week in Tech

This man grew an ear on his arm An Australian performance artist who simply goes by the name “Stelarc” (like “Madonna” or “Adele,” but with zero mainstream appeal) has grown an artificial ear on his arm. He...

Posted by: Benjamin Hiorns
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Leaders

Chiaro reboots the Pelvic Floor exerciser in a sleek new wearable

Pelvic floor/kegel exercises have had known benefits for women for decades, especially post-child birth, for strengthening bladder muscles, reducing the risk of pelvic prolapse and improving sex. It’s the same core strength promise of popular...

Posted by: Chiaro Technology Ltd
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Leaders

On the near future of wearables

The current state of wearables is segmented, run (Nike+ Fuelband, Fitbit Force), sleep (Jawbone Up), watches (pebble, Samsung Galaxy Gear, Sony SmartWatch, metawatch)…, some of them like pebble offer a great amount of customisation, yet it...

Posted by: Deltobran
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Workshop

Creative tools of the trade

Shotopop Shotopop is the pebble beach pixel playground of Casper Franken, latte guzzling, medium format film collector and Carin Standford, sun seeking seamstress and mocha manic. It is the memory of an old man and the imagination of a little girl...

Posted by: Creativepool
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Workshop

How to hire a Technical Illustrator

In the realm of engineering and technical documentation, the role of a skilled technical illustrator is not merely important-it is crucial. Whether you're involved in engineering, manufacturing, publishing, or any industry sector that necessitates...

Posted by: Creativepool Editorial
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Workshop

How to hire a Visual Effects (VFX) Designer

In today's visually driven media landscape, the need for a skilled Visual Effects (VFX) Designer is increasingly indispensable. Whether you're producing a blockbuster movie, crafting a captivating advertisement, or developing immersive video games, a...

Posted by: Creativepool Editorial
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Workshop

How to hire a Video Editor

Whether you're a business looking to showcase your products, an influencer aiming to strengthen your brand presence, or an organization eager to connect with your audience, high-quality videos are essential. Crafting compelling videos involves much...

Posted by: Creativepool Editorial
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Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial
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Workshop

How to Hire a Furniture Designer

In the realm of interior design, furniture plays a pivotal role-it’s the bridge between aesthetics and functionality. Whether you’re renovating your home, office, or commercial space, selecting the right furniture designer is critical....

Posted by: Creativepool Editorial
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Inspiration

How do you sell a sofa in a box? #BehindTheIdea

Sofa-in-a-box brand SNUG launched its first out of home (OOH) campaign in March with the tag line ‘Sofas to fit big, little or awkward spaces’, created by krow Group. The campaign aims to show Londoners they don’t have to sacrifice...

Posted by: Creativepool Editorial
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Workshop

How to hire a 3D Designer

In today’s increasingly digital world, the demand for 3D designers is on the rise. Whether you want to visualize a product, bring a virtual world to life, or create captivating animations, choosing the right 3D designer is critical. With so...

Posted by: Creativepool Editorial
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Inspiration

How to avoid own goals with Snickers #BehindTheIdea

Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...

Posted by: Creativepool Editorial
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Industry

10 top tips to help you win creative awards

After 11 year's of running The Annual we've picked up a few key pointers on how to craft a winning awards entry. Below is the Top 10 tips from ourselves, previous judges and winners on how to create the perfect submission. 1. Tell A Story An...

Posted by: Creativepool
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Industry

Annual 2024 - Who will see your work?

Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...

Posted by: Creativepool
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Inspiration

#GettingToKnow Reckitt’s Ainhoa Robles

Tell us a bit about your role! Is there a “typical” day? You know, before I jumped ship to the corporate side, a former colleague of mine who'd moved between the studio and corporate worlds gave me a heads-up: it'd be quite a shock. And...

Posted by: Creativepool Editorial
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Industry

How to Hire an Artworker

In the dynamic and inspiring realm of design, the magic lies in the eyes of creatives who can transform ordinary concepts into extraordinary visual experiences. Whether you’re a prominent design agency or a budding design venture, selecting the...

Posted by: Creativepool Editorial
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Industry

How to hire a Photographer

In our visually-oriented society, the significance of enlisting a proficient photographer is paramount. Whether orchestrating a wedding, launching a new product, or aiming to immortalize a fleeting moment, selecting the ideal photographer is a...

Posted by: Creativepool Editorial
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Workshop

How to hire a 2D Animator

In today's digital age, incorporating animation is essential for businesses and individuals to effectively communicate their ideas. Whether your goal is to produce captivating marketing materials, educational content, or creative animation projects,...

Posted by: Creativepool Editorial
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Industry

How to hire a Game Designer

With the gaming industry among the biggest in the world right now, game designers have never been more highly sought after. Whether you are a major gaming studio creating AAA games or a startup with a revolutionary idea for an indie game, the...

Posted by: Creativepool Editorial
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Inspiration

Proving that Pot Noodle is “real food” that fills a hole #BehindTheIdea

Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...

Posted by: Creativepool Editorial
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Industry

How to hire a Fashion Designer

In the dynamic world of fashion business, selecting a fashion designer who aligns with both your brand’s requirements and the project’s needs is paramount. Whether you’re launching a new clothing line, rebranding your company image,...

Posted by: Creativepool Editorial
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Industry

How to hire an Application Designer

In today’s digital landscape, the demand for high-quality app design is soaring. Whether you’re a seed-stage mobile app startup aiming to create the next big thing or an established company striving to stay relevant, finding the right web...

Posted by: Creativepool Editorial
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Industry

How to hire an Interior Designer

Whether you’re seeking to transform a house, office, or retail space, selecting the right interior designer is crucial. They play a pivotal role in achieving the desired aesthetics and functionality for your environment. Amidst numerous...

Posted by: Creativepool Editorial
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Industry

How to hire a Typographer

In today’s digital era, typography plays a pivotal role in enhancing brand identity, conveying meaning, and elevating the user experience. Whether you’re designing a website, logo, or marketing materials, the right typographer (font...

Posted by: Creativepool Editorial
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Inspiration

Rejecting the unconventional with Dave Anderson #MemberSpotlight

Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...

Posted by: Creativepool Editorial

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