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Wonder Vision is a creative production studio driven by design and obsessed with detail. Starting with powerful ideas, they solve content production challenges for some of the world’s most ambitious brands. This week, we caught up with...
Posted by: Creativepool Editorial
Sarah Penny, Content & Research Director at leading influencer marketing platform Influencer Intelligence, discusses Instagram's latest shot across the bow in its battle against social media usrper TikTok. Founded in 2010, Instagram is undeniably...
Posted by: Creativepool Editorial
COVID-19 triggered what some economists have labelled as Schumpeterian creative destruction - a process of economic innovation that, with the demise of old structures, has facilitated the birth of new ones. This process was conceived under a new...
Posted by: Creativepool Editorial
From Twitch to Snapchat, Patreon and OnlyFans, the creator economy has boomed in recent years and especially as the pandemic hit some content creators quite hard. For those less familiar with the term, the creator economy is that sector of the...
Posted by: Creativepool Editorial
As the Principal and Chief Communications Officer at The Darnell Works Agency, Roger Darnell is a patreon of creativity and a great supporter of all the authors and artists in the industry. His experience in communications and public relations was...
Posted by: Creativepool Editorial
Facebook made it quite clear that the company isn’t fine with Apple allowing users to opt out of personalised ad tracking with iOS 14. Of course, that shouldn’t come as a surprise to anybody. Some context first: Apple has officially...
Posted by: Antonino Lupo
It was just at the beginning of February that Twitter announced its latest rebrand, a visual identity which I personally praised for being quite in line with Twitter’s recent moves. Around a month later, the next step in that rebranding process...
Posted by: Antonino Lupo
In this era of startups and ‘unicorns’ like Airbnb or Uber, it’s all too easy to get caught up in the allure of the ‘big idea’. While such success stories are few and far between, there’s plenty of room for smart...
Posted by: Despark