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Top 10 Ads of the Week

Publicis - Fairy Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...

Posted by: Creativepool Editorial
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BBDO turn the twist ending into an art form with Sandy Hook PSA

Usually we would have included this PSA as part of our Ads of the Week piece, but this work was so powerful and so well put together that we thought it deserved a deeper examination. This is a spot that has been gathering quite a lot of attention on...

Posted by: Creativepool Editorial
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J. Walter Thompson use Keyboard Cat to help shelter pets find homes

Cats and dogs are almost as popular on the internet as pornography, so it's only natural that a charitable organisation would use them to draw in potential donors, especially if said organisation's primary goal is to find homes for them. This...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Leo Burnett

Bringing out the fun for McDonald’s Leo Burnett London unveiled the second ad in the new McDonald’s “Good times” brand campaign this week. The campaign celebrates the role the brand plays in the lives of their customers, and...

Posted by: Creativepool Editorial
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DDB reach out to parents to prevent child drug abuse

The Partnership for Drug-Free Kids (PDFK) is a national nonprofit organisation in the US that works to reduce substance abuse among adolescents by supporting families and reaching out to at-risk teenagers. DDB California is collaborating with them on...

Posted by: Creativepool Editorial
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Saatchi & Saatchi earn themselves some Goodwill

Goodwill and the Ad Council have teamed up to launch a series of new public service advertisements (or PSAs) revealing how clothing and household items donated to Goodwill have helped, and will continue to help, people in the US struggling to find...

Posted by: Creativepool Editorial
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Leaders

New anti-gun ads provoke controversy

A series of new public service announcements for the Coalition to Stop Gun Violence by Saatchi & Saatchi Wellness and production company Wondros, might just be some of the most unnerving and polarising ads ever produced for the organisation, which is...

Posted by: Benjamin Hiorns

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