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Leaders

Make to Treasure. Adding true value to the art of production

A few months ago, and sort of by accident, I coined the phrase ‘Make to Treasure’. It was in the process of writing our first update on sustainable production at the end of a steep learning curve of a year. A year we’d started out...

Posted by: Heather Golding
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Inspiration

Best animations of 2020

The top 7 animated campaigns this year. If anything, 2020 has been a wonderful year for animation. With all of us stuck at home for most of the year, animators have had quite some more time on their hands and this was not a weak year for the craft...

Posted by: Antonino Lupo
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Workshop

What if holding a candy bar could get you killed?

Implicit racial bias is deadly. "A black person is three times more likely to be killed by the police in America, too often when armed with nothing more than a candy bar." It sadly comes to the surprise of no one that there is an implicit bias in...

Posted by: Creativepool Editorial
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Features

#KindnessMatters – 6 inspiring works on Mental Health awareness

Kindness matters. A simple act of kindness can boost both your mental health and the one of others, creating community and demonstrating support to those around you. Kindness is also the theme of this year's Mental Health Awareness Week, hosted by...

Posted by: Antonino Lupo
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Inspiration

Two minutes of noise for the NHS and the art of self-isolation

Last night at around 8pm, something quite spectacular happened: En masse, the UK took a few minutes out of its prolonged panic and self-isolated worry to take to their doorsteps and applaud the people who have emerged as the real MVPs in this time of...

Posted by: Benjamin Hiorns
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Leaders

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Initiative - Lego Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business. The IPG Mediabrands agency won the account after a competitive pitch and takes over from Dentsu Aegis...

Posted by: Creativepool Editorial
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Inspiration

Beach Meets: Ryan De La Hoz

We’ve followed the work of San Francisco Native Ryan De La Hoz for a while now - his fine art/collage practice especially - but it was only recently that we put two and two together and realised he also runs one of our best-selling (because...

Posted by: Beach London
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Leaders

Cannes Lions 2017: Top Speaking Sessions at the Palais

Whilst it's the awards and the general glamour of Cannes that might dominate headlines, the real heart of Cannes Lions lies in the festival's celebrated speaking sessions. Championing the sharing of ideas and the betterment of the creative...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Publicis - Fairy Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TMW Unlimited - Lynx TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man in 2017. The “Men In Progress” campaign comprises nine videos featuring a cross-section of British men talking honestly...

Posted by: Creativepool Editorial
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Leaders

Adland comes out in support of Equal Pay Day

Equal Pay Day (April 4) is a movement dedicated to showing how much further into the year a woman, on average, must work to earn what her male counterpart earned the previous year. The day, originated by the National Committee on Pay Equality (NCPE)...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

J. Walter Thompson/MPC - Berocca J. Walter Thompson London and Berocca have introduce “Roccy,” a chameleon who body pops to Panjabi MC, in a brand new through-the-line campaign that aims to get the UK energised this spring. Berocca is...

Posted by: Creativepool Editorial
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Leaders

How do you advertise an advertising competition ?

A weekly roundup of the most important news from the advertising awards world FWA After awarding amazing websites and digital experiences all year long, FWA now offers the public to select its favorite. You can vote for the FWA People Choice...

Posted by: TheNextGag
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Leaders

Will Digital Kill Packaging?

Galvanised by convenience and speed, we are ordering more online than ever before. E-commerce is the fastest growing retail channel in Europe and North America; globally it is expected to represent 70% of all sales transactions by 2017. The volume of...

Posted by: Bulletproof
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Leaders

BBDO turn the twist ending into an art form with Sandy Hook PSA

Usually we would have included this PSA as part of our Ads of the Week piece, but this work was so powerful and so well put together that we thought it deserved a deeper examination. This is a spot that has been gathering quite a lot of attention on...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

BETC Paris - CANAL The French TV networks CANAL+ and CANALSAT recently united their forces in order to become one giant television destination: CANAL. To celebrate this holy union, the new entity asked BETC Paris to create a spectacular commercial...

Posted by: Benjamin Hiorns
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Leaders

The handcrafted IKEA direct mail campaign from LIDA

Award-winning digital and direct marketing agency, LIDA has announced the launch of IKEA Handcrafted, its latest direct mail campaign, for Swedish Furniture retailer IKEA. Tasked with helping IKEA build a stronger relationship with members of the...

Posted by: Creativepool Editorial
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Leaders

AD STARS 2016: The Big Winners

The winners of the 9th annual AD STARS awards were announced this weekend on Saturday, 27th August, at a gala ceremony held in Busan, South Korea. The winners were chosen from a shortlist of 1,680 finalists from 42 countries. Overall, AD STARS...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Publicis

Publicis Conseil launch digital Renault F1 campaign Publicis Conseil & Renault have released a bold new digital campaign, which will lead to some lucky fans having their names printed on the Renault F1 car at the next Grand Prix. The idea behind the...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Ogilvy & Mather

Ogilvy London & Aardman create Monster Stains Monster Stains: The Art of Stain Removal Ogilvy & Mather London have collaborated with Oscar-winning animation studio Aardman on a new campaign for Unilever’s laundry brand Persil. To demonstrate...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Energy BBDO Chicago - LG LG G5 Jason Statham It’s not just Ridley Scott and Liam Neeson who are stepping up to the plate for LG. Enter thoroughly British action hero Jason Statham, who has lent his rugged good looks and aggressive, cockney...

Posted by: Creativepool Editorial
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Leaders

Top Ads of the Week: Super Bowl Special

The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of...

Posted by: Benjamin Hiorns
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Leaders

J. Walter Thompson use Keyboard Cat to help shelter pets find homes

Cats and dogs are almost as popular on the internet as pornography, so it's only natural that a charitable organisation would use them to draw in potential donors, especially if said organisation's primary goal is to find homes for them. This...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Zimmerman - Smokey Bones Within 30 days of breaking ties with Logan's Roadhouse, Zimmerman Advertising has announced its partnership with Smokey Bones Bar & Fire Grill, serving as the Florida-based chain's new Agency of Record. Smokey Bones is one...

Posted by: Creativepool Editorial
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Leaders

The Top 5 Ads of the Week

RKCR/Y&R - BBC One In this imaginative new festive ad for BBC One, an unloved sprout rather aptly named Sprout Boy makes friends with a host of BBC stars including Doctor Who, Luther, Mary Berry and Sherlock. The campaign, which includes a TV trail,...

Posted by: Benjamin Hiorns

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