Displaying 181 - 216 of 3936 results
American brewing giant Anheuser-Busch InBev has recently announced an agency review of their US media, an account with an estimated ad spending of $600 million! This is the latest in a series of reviews launched globally by the brewer, including a...
Posted by: Benjamin Hiorns
McCann Worldgroup announced yesterday that Devika Bulchandani has been promoted to the role of president at McCann XBC, the shop formed in 2012 as an agency dedicated to MasterCard, one of McCann's biggest clients. Bulchandani will be succeeding...
Posted by: Benjamin Hiorns
Publicis Kaplan Thaler has been named as the lead creative agency for the American seafood restaurant chain, Red Lobster, two months after its account was put into review following a departure from parent company, Darden. Media for the brand is...
Posted by: Benjamin Hiorns
The Publicis Groupe announced yesterday the launch of ROAR, an agency built from the ground-up to be a full-service digital shop, with the very-best specialist digital talent drawn from within the group itself. The idea behind ROAR is to bring...
Posted by: Benjamin Hiorns
According to the results of the 4th Annual Effie Effectiveness Index, Effie Worldwide has named the Omnicom Group's BBDO as the most effective agency network in the world. These results are determined by the performance of the world's major agency...
Posted by: Benjamin Hiorns
The Grey Group announced yesterday that they have agreed to acquire a majority stake in the largest independent advertising agency in Peru, Circus Peru SA (known colloquially as simply “Circus”). The Grey Group is owned by holding company...
Posted by: Benjamin Hiorns
It was announced yesterday that TBWA has been appointed as the global strategic and creative agency partner for Sotheby's, the fine art auctions and private sales corporation based in New York. The agency's London office will be leading the account,...
Posted by: Benjamin Hiorns
In a move that is far from surprising, given their relationship with the Conservative Party, M&C Saatchi have been named as advisors on Better Together's campaign, which urges people to say “No” to Scottish independence. M&C Saatchi will...
Posted by: Benjamin Hiorns
The multichannel marketing agency RAPP, itself a part of The DAS Group of Companies, a division of the Omnicom Group, announced yesterday its acquisition of UK-based brand and retail agency, Haygarth for a sum that has yet to be disclosed. The deal...
Posted by: Benjamin Hiorns
Ogilvy & Mather have enjoyed another big win, just weeks after winning Global Network of the Year at the 41st annual One Show Awards, taking home Agency of the Year nods at two of the top industry award shows. The two shows in question are the 18th...
Posted by: Benjamin Hiorns
It was announced yesterday that the advertising network TBWA Worldwide has acquired leading independent advertising agency Heimat, having taken a majority share. The German agency was founded in 1999 by partners Matthias von Bechtolsheim, Guido...
Posted by: Benjamin Hiorns
It was announced last week that Ogilvy Primary Contact, the B2B (business to business) arm of OgilvyOne, has joined forces with dnx, the B2B agency recently acquired by Ogilvy & Mather. The result of the merger will be the largest dedicated B2B...
Posted by: Benjamin Hiorns
Lowe Profero, the global digital network of Lowe and Partners, announced last week that they have partnered with the Australian based Mexican food chain, Guzman y Gomez, to develop the brand's digital presence both locally and internationally. The...
Posted by: Benjamin Hiorns
In the advertising business, there's only one thing worse than the most prestigious account on the planet going horribly sour - and that's the most prestigious account on the planet going horribly sour and it all leaking out across the web. So spare...
Posted by: Magnus Shaw
Published 18/12/2013 by Campaign Magazine In a year when the importance of creativity and innovation in digital rose further, SapientNitro stood ahead of its peers. And SapientNitro’s creativity extends to trying to make the world a...
Posted by: Publicis Sapient
It was announced yesterday by TBWA Worldwide (an Omnicom Group advertising network) that they had acquired Mood, a successful young advertising agency in Brazil after taking majority shares. The agency is headed by Augusto Cruz Neto, who (as part of...
Posted by: Benjamin Hiorns
Whilst there are hundreds of awards shows held annually in the world of advertisement, very few actually mean something to the wider world. The International Advertising Association's 'Olive Crown' awards however, is the only awards ceremony in Asia...
Posted by: Benjamin Hiorns
It was announced yesterday that Grey New York has been selected as the global agency of record for the Whitney Museum of American Art. The flagship office of the global creative advertising agency (which was named both ADWEEK's "Global Agency of the...
Posted by: Benjamin Hiorns
It would appear the Publicis Groupe's digital spending spree is continuing apace as news breaks of their recent acquisition of the Dallas, Texas based Hawkeye, a digital marketing services agency that specialises in data analytics, digital strategy,...
Posted by: Benjamin Hiorns
Richards/Lerma, a creative agency based in Dallas, Texas, have recently been selected as the creative agency by Mexican themed fast-food restaurant Pizza Patron. This new relationship will see the agency undertaking all traditional, digital and...
Posted by: Benjamin Hiorns
VCCP Partnership has been awarded the Internet Advertising Bureau’s (IAB) Creative Showcase Grand Prix to become Agency of the Year. The agency scooped the award after receiving the most honours for outstanding digital campaigns throughout...
Posted by: VCCP
Glint - The Visual Agency were recently commissioned by Nokia to shoot images for their interactive #iSpy campaign. The campaign, promoting Nokia's groundbreaking Lumia 1020 smart phone, ran concurrently across Nokia's global Twitter feed and Ocean...
Posted by: Glint - The Visual Agency
Global advertising agency network McCann-Erickson have had a lot to celebrate recently, what with the release of The 2013 Gunn Report, which is an annual publication that details the most successful print, digital and televisual advertising campaigns...
Posted by: Benjamin Hiorns
WorldPay, the established global leader in payment processing, has appointed global marketing and technology agency DigitasLBi as its lead global strategic digital agency. The appointment follows a five-way competitive pitch. DigitasLBi will now...
Posted by: Digitas
In the world of the marketing agency, 2013 won't just be the year of the Snake. It'll be the year the number of mobile devices exceeds the human population. I'm knocking at your proverbial door to spread the word of Vine. Have you heard about the...
Posted by: FindGood
Following a four stage pitch process Spinnaker has been appointed by iNTERTAIN, one of the UK’s leading high street hospitality companies, operating 35 bars and comedy venues nationwide. Spinnaker will be originating and implementing a new...
Posted by: Steph Smith PR
Sited just off Fleet Street, the very first agency for which I worked was called 'Riley' and it was great. Inevitably though, I eventually moved on (sooner than I should have, actually) and 'Riley' changed too. In a large-scale, late nineties...
Posted by: Magnus Shaw
By John Fountain Here’s a widely sweeping statement but in the main I think it’s true: Creative people are not so fond of training. Think about it. I bet most designers, illustrators and art workers are self-taught on the Mac. In fact...
Posted by: Creativepool
Years back it was said that creative people that chose to go freelance were either too old to be considered for full-time employment or simply not good enough to cut it in a top agency. In those days, I’m going back to the 80’s here, the...
Posted by: Creativepool
October 11th 2011 may seem like a very long way away right now, but it marks a landmark date that affects every business that recruits freelance workers through a recruitment agency or business Most of you that are reading this article will have not...
Posted by: Creativepool
The PIA Agency launched a social justice campaign today. The San Diego based agency has produced an emotional short film called "Protect the Dream," highlighting the recent and recurring acts of violence and discrimination based on race and religion....
Posted by: Creativepool Editorial
Something a little different today! We’re speaking to Chris Trotman, Creative Director at Run for The Hills, about his agency’s work creating the brand identity and interior design for a very unique and very sustainable workplace. COAL...
Posted by: Creativepool Editorial
Generally speaking, my annual Earth Day articles tend to revolve around collecting the most interesting activations from the year but this year, I was offered a pretty unique opportunity. A few weeks ago, I was contacted by Selina Donald, CEO and...
Posted by: Benjamin Hiorns
GameStop is set to revolutionise the gaming controller market with the launch of CANDY CON, an innovative range of customisable controllers in vibrant colours and patterns. Global branding agency WMH&I, together with its parent company BRANDED,...
Posted by: Creativepool Editorial
In the creative industries, the terms "green" and "sustainable design" are often used interchangeably. However, there are subtle but significant differences between these two concepts it might be important to understand if you’re a brand...
Posted by: Benjamin Hiorns
This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...
Posted by: Creativepool Editorial