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Displaying 1 - 36 of 1698 results

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Inspiration

Trailblazers: A type of art at Optimo Type Foundry

Optimo was initiated in 1998 as a bachelor project by Gilles Gavillet, Stéphane Delgado and David Rust. It was a way for them to release their own fonts, and Optimo became part of the first wave of digital foundries to emerge in the 1990s as a...

Posted by: Kate Lewin
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Inspiration

Creativepool City Guides: Glasgow

Dubbed the 'hippest place in Britain' by The Times, Glasgow is in the midst of a creative coming-of-age as the de-industrialised cityscape gives way to a subtle but steady innovatory transformation. But whilst it may have been overlooked in...

Posted by: Kate Lewin
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Inspiration

OREO asks us to trust the twist #BehindTheIdea

The new OREO campaign "Trust the Twist”, created by LePub Amsterdam, injects playfulness into daily routines by integrating OREO's beloved twisting ritual. The press spiel declares: “In a world of serious decisions, why not embrace the...

Posted by: Creativepool Editorial
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Features

The rise of the challengers

Purpose-driven brands are proving that businesses can be a force for good, while changing consumer behaviour and unsettling the incumbents. Our Brand Strategist, James, tells us more. In a world that’s rapidly changing and constantly...

Posted by: Better
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Workshop

How to hire a Technical Illustrator

In the realm of engineering and technical documentation, the role of a skilled technical illustrator is not merely important-it is crucial. Whether you're involved in engineering, manufacturing, publishing, or any industry sector that necessitates...

Posted by: Creativepool Editorial
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Workshop

How to hire a Visual Effects (VFX) Designer

In today's visually driven media landscape, the need for a skilled Visual Effects (VFX) Designer is increasingly indispensable. Whether you're producing a blockbuster movie, crafting a captivating advertisement, or developing immersive video games, a...

Posted by: Creativepool Editorial
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Workshop

How to hire a Video Editor

Whether you're a business looking to showcase your products, an influencer aiming to strengthen your brand presence, or an organization eager to connect with your audience, high-quality videos are essential. Crafting compelling videos involves much...

Posted by: Creativepool Editorial
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Inspiration

Snap! Ah…

Sometimes my day just feels precisely like this ‘50’s(?) game of ‘Domino - Circus’. Which is basically ‘match the pairs you idiot’. Or rather more romantically ‘ce jeu amusera les tout petits et les plus grandes.’ As the languid...

Posted by: Richard
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Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial
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Workshop

How to Hire a Furniture Designer

In the realm of interior design, furniture plays a pivotal role-it’s the bridge between aesthetics and functionality. Whether you’re renovating your home, office, or commercial space, selecting the right furniture designer is critical....

Posted by: Creativepool Editorial
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Workshop

How to hire a 3D Designer

In today’s increasingly digital world, the demand for 3D designers is on the rise. Whether you want to visualize a product, bring a virtual world to life, or create captivating animations, choosing the right 3D designer is critical. With so...

Posted by: Creativepool Editorial
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Features

What’s driving so many identity changes?

As one of the world’s most luxurious car brands unveils a refreshed logo, our Client Relationship Director, Paul, looks at why many in the automotive industry are opting for a pared-back identity. Lamborghini. A brand that’s synonymous with...

Posted by: Better
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Inspiration

The Power of Content Marketing for Success of Tech Startups

In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...

Posted by: Taker | Maker
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Inspiration

In debitage to ya!

Indebted to the lovely Radio4 people again, for bringing me to a form of the debtWord I’d never had come across (unearthed, perhaps. It is the preserve {lol} after all, of Archeologists.) Words this useful don’t come along too often, as debitage...

Posted by: Richard
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Industry

How to Hire an Artworker

In the dynamic and inspiring realm of design, the magic lies in the eyes of creatives who can transform ordinary concepts into extraordinary visual experiences. Whether you’re a prominent design agency or a budding design venture, selecting the...

Posted by: Creativepool Editorial
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Features

How Generative AI is Changing Our Industry and Our Society

Beyond the fledgling capabilities of ChatGPT, Generative AI is rewriting the rulebook. One person who knows that more than perhaps anyone else is tech influencer Bernard Marr, whose latest book, Generative AI in Practice, outlines the profound and...

Posted by: Benjamin Hiorns
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Workshop

Making wellness look good with Wondersuff #CompanySpotlight

This week, we spoke to Paul Alderson, Managing and Creative Director at North Eastern wellness branding specialists Wonderstuff. Wonderstuff does not pitch. The team has been expanding solely through referrals and word of mouth, but their plans to...

Posted by: Creativepool Editorial
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Industry

How to hire a Photographer

In our visually-oriented society, the significance of enlisting a proficient photographer is paramount. Whether orchestrating a wedding, launching a new product, or aiming to immortalize a fleeting moment, selecting the ideal photographer is a...

Posted by: Creativepool Editorial
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Workshop

How to hire a 2D Animator

In today's digital age, incorporating animation is essential for businesses and individuals to effectively communicate their ideas. Whether your goal is to produce captivating marketing materials, educational content, or creative animation projects,...

Posted by: Creativepool Editorial
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Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
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Industry

How-To: Choose the Perfect SMM Manager for Your Business

In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...

Posted by: Taker | Maker
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Industry

How to hire a Game Designer

With the gaming industry among the biggest in the world right now, game designers have never been more highly sought after. Whether you are a major gaming studio creating AAA games or a startup with a revolutionary idea for an indie game, the...

Posted by: Creativepool Editorial
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Industry

How to hire a Fashion Designer

In the dynamic world of fashion business, selecting a fashion designer who aligns with both your brand’s requirements and the project’s needs is paramount. Whether you’re launching a new clothing line, rebranding your company image,...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance animator Peter Shaw

How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...

Posted by: Creativepool Editorial
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Industry

How to hire an Application Designer

In today’s digital landscape, the demand for high-quality app design is soaring. Whether you’re a seed-stage mobile app startup aiming to create the next big thing or an established company striving to stay relevant, finding the right web...

Posted by: Creativepool Editorial
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Workshop

The anxiety attacking earplugs #CreativeCaseStudy

Design agency Matter has collaborated with University of the Arts London to develop a concept for a bio-inspired sustainable earplug using the natural form of a helix to reduce material needed to efficiently block out sound. The concept takes...

Posted by: Benjamin Hiorns
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Inspiration

15 Typical Content Mistakes Marketers Often Make #MarketingMonth

Content marketing has become an indispensable aspect of digital marketing strategies, offering businesses a powerful means to connect with their audience and drive engagement. However, amidst the complexities of content creation and distribution,...

Posted by: Taker | Maker
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Industry

How to hire an Interior Designer

Whether you’re seeking to transform a house, office, or retail space, selecting the right interior designer is crucial. They play a pivotal role in achieving the desired aesthetics and functionality for your environment. Amidst numerous...

Posted by: Creativepool Editorial
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Industry

How to hire a Typographer

In today’s digital era, typography plays a pivotal role in enhancing brand identity, conveying meaning, and elevating the user experience. Whether you’re designing a website, logo, or marketing materials, the right typographer (font...

Posted by: Creativepool Editorial
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Inspiration

Let’s embrace our differences this International Women’s Day

By Gaynelle Brautigam, Head of Innovation at Tactical Sometimes, inequality isn’t easy to spot until you experience it first-hand. For example, I never gave much thought to being a second-generation immigrant, until I started applying for my...

Posted by: Creativepool Editorial
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Features

10 Brands Making Big Waves in 2024 #BrandMonth

In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...

Posted by: Benjamin Hiorns
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Features

A Brief History of Diversity in Advertising #DiversityMonth

Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...

Posted by: Benjamin Hiorns

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