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Inspiration

Bringing a dose of love to the exchange game | #BehindTheBrand

Last month, Chromatic Brands launched a new online marketplace brand, including name, brand strategy, brand identity and campaign. Created on the promise ‘The exchange you’ll love’ the Onro brand is brought to life using...

Posted by: Creativepool Editorial
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Inspiration

Sending love to the Tin Man this Christmas | #BehindTheIdea

An Post, Ireland’s national postal service, launched a magical new creative campaign this year to demonstrates the importance of sending love to your nearest and dearest this Christmas. Taking inspiration from ‘The Wonderful Wizard of...

Posted by: Creativepool Editorial
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Industry

Brand love - Why is Lego the most loved brand in the UK?

Image is everything in the world of branding. Quite literally. Yes, it’s great to have a moral compass and all that but even the most benevolent brand in the world would still be a failure if it didn’t take the time to press the flesh....

Posted by: Benjamin Hiorns
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Features

Are creatives more difficult to love?

Misplaced romanticism is a common curse in popular culture. There’s the concept of the “troubled genius” creative that, for some, excuses some pretty reprehensible behaviour and puts a rose-coloured lens over mental illness....

Posted by: Benjamin Hiorns
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Inspiration

How his love for editorial design saved an art director - #MemberSpotlight

When the pandemic hit, Steve Thone was one of the many creative professionals who were forced to move to a freelance life for a living. His resilience serves as a testimony to the strength of the overall industry - as well as a reminder of his own...

Posted by: Creativepool Editorial
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Features

Why we love Twitter’s new brand

Brands owe consumers much more than they usually let transpire. As both their advocates and their fiercest critics, consumers will fight for a brand they believe in and they will be ready to take it down just as easily. Often, a brand’s story...

Posted by: Antonino Lupo
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Leaders

Learning self-love with BJL Creative Director Richard Pearson

We are genuinely struck by the humility of Richard Pearson. A caring teacher, a conscious professional, an experienced creative. Richard is the Creative Director of BJL and, even with all his interests and experience, he believes there is no way he...

Posted by: Creativepool Editorial
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Inspiration

Mark Harfield's Long-Lasting Love for Art

Mark Harfield wants to be like Pierre Soulages, Al Hirshfeld or Jean-Jacques Sempé. He wants to keep loving art for the rest of his life, and work hard enough to keep creating in his twilight years - perhaps as he enjoys some nice travel across...

Posted by: Creativepool Editorial
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Workshop

Falling in love with running all over again with ASICS's Run to Feel

Back when this lockdown mess started, several countries all over the world tackled restrictions in different ways. One of the unexpected results of social distancing is that people started taking real advantage of their 'allocated' exercise hour,...

Posted by: Creativepool Editorial
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Inspiration

Phillip Powdrill's Love for Learning

Luck is an important factor at any given time in life. There is always a certain degree of planning ahead, but you would be surprised by the amount of sheer luck that is needed to actually break through. Now, you could argue that opportunities don't...

Posted by: Creativepool Editorial
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Features

Member Spotlight: Love of People in Adam Shaw's Photography

One would guess the pandemic is hurting extroverts way more than the other end of the spectrum, but freelance photographer Adam Shaw is the living proof that that is really not the case. Though he declares himself an introvert by nature, Adam loves...

Posted by: Creativepool Editorial
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Leaders

Why showing consumers unconditional love is the key to brand success

With research firm Savvy finding that 38% of UK shoppers intended to celebrate Valentine’s Day this year, expecting to spend around £113,000,000 on jewellery alone, the romantic event still represents a valuable opportunity to drive sales,...

Posted by: Caroline Burgess-Pike
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Leaders

Renault Clio's love story takes place across three decades

A new spot for the All-New Renault Clio follows a beautiful love story 30 years in the making as the car’s various versions remain an ever present. Created by Publicis-Poke, the spot is set to the iconic Oasis’ track Wonderwall and...

Posted by: Creativepool Editorial
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Leaders

You'll either love or hate this Marmite sandpaper hack

We don’t like cricket… we love it! So, when the Australian national team’s Cameron Bancroft was caught on TV trying to rough up a ball with sandpaper during a third Test match last year, it made us sad. He was trying to change the...

Posted by: Creativepool Editorial
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Leaders

Love Island: Time for brands to do the grafting

Just over a week since the Love Island finale aired, attracting an average audience of 3.63 million, this year’s cast has been swept up in the annual whirlwind which follows leaving the villa and re-entering the real world. Love Island...

Posted by: Creativepool Editorial
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Leaders

What brands can learn from Love Island

Love Island is back. For the rest of the summer in the UK, our screens will be blessed with the sights of sun-kissed sceneries and troublesome twenty-somethings with enviable physiques. While you can accuse the show of being many things, it’s...

Posted by: Creativepool Editorial
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Leaders

Coca-Cola sends love letter to the Premier League

The director of a new ad from Coca-Cola in the UK has described it as a "love letter to the Premier League" as the drinks brand launches a new partnership with the football division. Where Everyone Plays is helmed by Stacy Wall and created through...

Posted by: Creativepool Editorial
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A Lobster Love Story

In celebration of #LovingDay, we want to take a look back at a special Lobster moment last week and enjoy a little community love that made us all feel a little special. At the start of the month, we closed our #WeddingBells Photo Challenge which ran...

Posted by: Lobster
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Leaders

Pride in London and WCRS celebrate love in all its forms

This Pride season marks 50 years since Parliament first voted to start legalising homosexuality. Across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on 8th July, Pride in London and...

Posted by: Creativepool Editorial
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Leaders

Walker Zurich help Donald Trump find love

Walker Zurich has drawn upon the latest developments in Donald Trump’s seemingly endless saga with the US senate in order to create a satiric print ad promoting Kein & Aber’s bestseller, The Decision Book: 50 Models for Strategic...

Posted by: Creativepool Editorial
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Leaders

BBH celebrate Food Love Stories for Tesco

This week, Tesco has launched “Food Love Stories brought to you by Tesco,” a new campaign from BBH London, which aims to set out the retailer’s food quality credentials and celebrate the passion and care that goes into the meals we...

Posted by: Creativepool Editorial
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Leaders

M&S and RKCR/Y&R feel the love in Mrs Claus Christmas campaign

Joining John Lewis, Sainsbury's, Morrisons and more in the festive fray, M&S launched its 2016 Christmas campaign over the weekend with the release of its highly anticipated “Christmas with Love, Mrs Claus” spot. “Christmas with Love” is its...

Posted by: Creativepool Editorial
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Focal Point: For the love of print with Dan Mather

Dan Mather is an independent silkscreen printer and graphic designer, he creates printworks borne of passion and precision; all of which stem from his motto: 'For the love of print'. Hi Dan, first of all, how would you sum up your work? I...

Posted by: Kate Lewin
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Leaders

Marmite spread the love this summer

Marmite have been milking the “Love it or hate it” tagline for decades now, to the point where it was actually starting to wear a little thin. This summer however, the brand is launching a limited edition summer spread, and to market it, they've...

Posted by: Creativepool Editorial
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Leaders

Love is in the air and A-MNEMONIC are providing the soundtrack

Get ready for a summer to remember with the rebranded ultimate dating show ‘Love Island’. A-MNEMONIC Music were enlisted by ITV for their branding and creative experience, and to help put their musical stamp on the show. From the title...

Posted by: A-MNEMONIC

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