Displaying 325 - 360 of 393 results
It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...
Posted by: Benjamin Hiorns
Yesterday (November 10) Fallout 4 was released to its adoring public and my social life for the next fortnight took a tragic blow. Personally I'm only a few hours in thus far, but I can already quite say it offers everything the series' fans have...
Posted by: Benjamin Hiorns
Ocean Outdoor - Team GB Team GB has revealed details of its exclusive content partnership with digital out of home owner Ocean as it unites the nation behind the team prior to Rio 2016. The deal will see Ocean turn the nation red, white and blue...
Posted by: Creativepool Editorial
Stereotyping is almost unavoidable in advertising. Indeed, it could be argued that many campaign hinge on reinforcing them to a certain extent. Two agencies have taken a stance against this potentially destructive mind-set this week though, with two...
Posted by: Creativepool Editorial
BBH London – Tesco When I was a wee lad (in the heady days of the mid-90's), Halloween wasn't a particularly big deal. Sure we got together to watch movies we probably shouldn't have been watching and hit up our neighbours houses for Dime bars and...
Posted by: Benjamin Hiorns
The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Cogs Agency with production support by The Flying Kick Asia and Shooting Gallery...
Posted by: Creativepool
BBH New York - Playstation The latest edition of the Star Wars Saga, The Force Awakens, won't hit cinema screens until December 17 in the UK, but the marketing frenzy has begun already. Toys have hit already hit store shelves, and the final official...
Posted by: Creativepool Editorial
Turning YouTube's black bars into ad space for nonprofits When videos recorded vertically are posted to YouTube, two black bars appear on each side, to frame the action. Knowing the relevance of this channel’s audience (with an average of four...
Posted by: Creativepool Editorial
Creativepool’s inaugural DEEPDIVE event saw Michael Tomes assembling together industry leaders to delve into the issues surrounding the sometimes precarious balance of creativity, technology and innovation within the world of...
Posted by: Creativepool
The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Cogs Agency with production support by The Flying Kick Asia and Shooting Gallery...
Posted by: Creativepool
Back in March, alternative sitcom don and serial prankster Ricky Gervais starred in a campaign for Australian telecommunications company Optus, in which he introduced Aussies to Netflix (because believe it or not, they only got it this year!). Now...
Posted by: Benjamin Hiorns
So apparently, we won the rugby against Fiji on Saturday. 35-11, I believe. But there, I’m afraid, my knowledge of rugby stops. And so does my interest, if I’m honest, unless pizza and beer and a room full of friends is included. Sorry,...
Posted by: Ashley Morrison
Virgin Trains is uniting its East and West Coast rail franchises for the first time ever in a combined integrated campaign that aims to use subtle wit and humour to help the brand become one of the best loved in the UK. The “Be Bound for...
Posted by: Creativepool Editorial
I’m not going to pretend to be the world’s biggest Rihanna fan. Indeed, I personally find her brand of hedonistic pop to be of the “All style, no substance” variety. As a personality though, she’s a beacon of light in an...
Posted by: Benjamin Hiorns
BBH London – London Fashion Week ZAG, the branding and venturing division of BBH London, has been appointed by the British Fashion Council (BFC) to be the lead creative agency for London Fashion Week (LFW) after a competitive pitch. Coinciding...
Posted by: Creativepool Editorial
Holman + Hunt - AMC UK Launch Even if you're one of the few remaining people who haven't seen Breaking Bad (and if so, get on it, trust me) you're undoubtedly familiar with the work of Bryan Cranston as the now iconic anti-hero Walter White. So it...
Posted by: Benjamin Hiorns
Amsterdam-based agency WE ARE Pi have teased a brand new brand platform for iconic denim makers Wrangler. The cheeky social and OOH campaign is called “Wrangler Vs Wrongler,” and it aims to motivate people on how to lead a better life by...
Posted by: Creativepool Editorial
I am all for the idea of using a soft toy as an advertising tool. Indeed, I am a proud owner of not only at least 4 supposedly Russian meerkats and a vintage “Flat Eric” (I'm really showing my age here), but even a couple of those...
Posted by: Benjamin Hiorns
Help the blind to experience a smile for Listerine The team at JWT London have created a rather special film and designed and built a bespoke app that lets blind people know when someone is smiling at them, to launch Listerine’s Advance White...
Posted by: Creativepool Editorial
Deutsch - Target “Share the Force” Deutsch LA is celebrating the launch of brand new Star Wars merchandise (which coincide with the eagerly awaited 7th instalment in the franchise) with a few blasts from the past for Target, the major...
Posted by: Creativepool Editorial
Isobar re-connect families in Japan Isobar have really hit for the heartstrings with their latest campaign for MetLife Insurance in Japan. Based on the idea that “Insurance deepens family bonds,” the “My Dearest Dad and Mom”...
Posted by: Benjamin Hiorns
Finding the flow for Lucozade This summer, Grey London is looking to shake up the soft drinks by encouraging consumers to drink Lucozade Energy in situations beyond bone-shattering hangovers (though it really does work a treat in that regard). Grey...
Posted by: Creativepool Editorial
Bringing out the fun for McDonald’s Leo Burnett London unveiled the second ad in the new McDonald’s “Good times” brand campaign this week. The campaign celebrates the role the brand plays in the lives of their customers, and...
Posted by: Creativepool Editorial
Pum Lefebure announced as speaker at Creative LIAisons Pum Lefebure, the co-founder and chief creative officer of Design Army, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program. Lefebure, who joins...
Posted by: Creativepool Editorial
Thanks to the ubiquity of mobile devices, we no longer only capture the most special moments in our lives, but every moment, no matter how inconsequential. But decades before we were all filming our every move, the concept of capturing footage at...
Posted by: Benjamin Hiorns
Wieden+Kennedy Amsterdam has teamed up with AKQA London to get people out and about for the holidays in a new integrated campaign for Booking.com, the online travel agency. The campaign encourages spontaneity, with Booking.com urging people to get...
Posted by: Creativepool Editorial
Now, I'm not saying it's ever a good thing to see more of Piers Morgan on television than is strictly necessary (less than not at all would be ideal), but for once I actually thing his smug, deflated David Cameron face has been put to good use. The...
Posted by: Benjamin Hiorns
APMA Star finalists announced The Communications Council has announced 61 campaigns from 27 clients and 22 agencies for final stages of the APMA Star awards. Running for ten years, the awards celebrate the finest promotional and experiential...
Posted by: Creativepool Editorial
Snack makers Mondelēz International are launching a brand new multi-million pound, master-brand campaign for the launch of Ritz Crisp & Thin, a new baked savoury snack primed to shake up the crisps & snacking category. The concept of the campaign,...
Posted by: Creativepool Editorial
72andSunny Amsterdam – If Carlsberg Did Haircuts Carlsberg recently launched the latest instalment in its ongoing “If Carlsberg did” films, a series that has historically been a little hit or miss, but is firing on all cylinders here. Created...
Posted by: Creativepool Editorial
You might not automatically put Disneyland and the Van Doren family together (unless you've seen the recent buzz around the new sneaker season), but the two companies have been linked together since the 1960s. A pair of Vans was the go-to shoe for...
Posted by: Creativepool Editorial
AMV BBDO retains Google FAB Agency of the Year title The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last week at the quintessentially British “Hurlingham Club” in London. The black...
Posted by: Creativepool Editorial
TBWA\Chiat\Day – Kenwood Vineyards TBWA\Chiat\Day has been named agency of record for Kenwood Vineyards, a brand that was acquired by wine & spirits leader Pernod Ricard USA last year. The agency was appointed to help lead a re-launch of the brand...
Posted by: Creativepool Editorial
Brothers & Sisters - Pearl & Dean Pearl & Dean, the UK’s best known cinema advertising contractor, has appointed Brothers & Sisters, without a pitch, to produce a new summer campaign. The campaign will celebrate the unique relationship Pearl &...
Posted by: Creativepool Editorial
Albion – Wahanda Wahanda; the online marketplace for booking hair and beauty treatments, has appointed Albion as it retained agency. The relationship kicked off earlier this week with a fully integrated campaign to raise awareness of the Wahanda...
Posted by: Creativepool Editorial
McCann New York McCann New York announced this week that Caprice Yu and Grant Smith have joined the agency as Executive Creative Directors. “We are truly excited to welcome Grant and Caprice,” said Eric Silver, CCO of McCann North...
Posted by: Creativepool Editorial