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Industry

Behind the Idea: That time Blue Zoo embraced all Shapes

The word 'puberty' can evoke quite a varied range of bad memories in the minds of us all. It is a time of change and self-realisation. It is a time in which we become aware of our own selves, bodies and sexual identities. It is also the most...

Posted by: Creativepool Editorial
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Workshop

5 Sectors to find Creative Jobs after the Pandemic

Clearly, this has been an interesting year for everyone in the creative industry. Whether you are in the music industry, in live events, production or freelancing (aka: trying to hold onto your clients), 2020 has brought a new, unprecedented range...

Posted by: Antonino Lupo
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Features

”Will you do that for free?” - The Price of Creativity

Would you do that for visibility? Imagine this: you have the flu (which is really the least worrying thing that can happen to you this year, believe me) and you go to your doctor of choice to have some medications prescribed. You then head to the...

Posted by: Antonino Lupo
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Features

Being a creative woman in Covid times

To us men, sitting at a desk and sipping hot drinks from our favourite mug, this pandemic sure felt a bit strange. No more taking the Tube to go to work, no more spending huge chunks of our day to commute and so on. So much time saved. Most...

Posted by: Antonino Lupo
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Inspiration

What is a Digital Experience?

The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...

Posted by: SMACK Agency
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Inspiration

Think like a hoover

It's hard to imagine being inspired while only focusing on your own art. That is the fastest way to lead your creativity to stall - to stop looking at fellow creatives, and to become too self-absorbed into your own works. Instead, you should try to...

Posted by: Creativepool Editorial
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Leaders

Why the industry needs more diverse voices – With Sachini Imbuldeniya

"No one makes a difference in the world by playing it safe." Sachini Imbuldeniya didn't exactly have an easy or calm childhood. Growing up in one of the "roughest" council estates in London, she learned to look after herself quite quickly, with her...

Posted by: Creativepool Editorial
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Inspiration

Talking life and contrast with film director Brendan Beachman

Few professionals know the value of contrast like film director Brendan Beachman - and it's not just a simple word play. Brendan started as a production assistant right after graduating in film studies, then moved to be an office PA at a reality TV...

Posted by: Creativepool Editorial
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Leaders

Malcolm Poynton on why you should nurture your ambitions

"It’s always incredibly exciting to build creative teams and inspire them to achieve things greater than they ever expected." Malcolm Poynton is a leader many professionals in the industry would envy. Grown up in New Zealand with sports and...

Posted by: Creativepool Editorial
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Inspiration

Here's to you, women in the COVID-hit creative industry

“Thud is the dry blow, from my temples to my toes. The air escaped my lungs and I am overcome by a deafening silence. It is over. Finally.” What is behind a layoff? This pandemic, among other issues, has demonstrated our unpreparedness....

Posted by: Paola Figueroa
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Inspiration

The art of styling food with Lola Faura Praxedes

Few arts are as delicate and delicious as the one of the food stylist. It's hard not to fall in love with Lola Faura's photography. All it takes is one quick glance at one of her projects on her profile and you instantly want to run for the fridge -...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual 2020 winners announced

The fifth Creativepool Annual celebrates the best in the industry from 2019 The Annual 2020 winners have been announced, featuring people and companies who have achieved creative excellence in the past year. Now in its fifth running year, the...

Posted by: Creativepool
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Workshop

Craft vs Collaboration - Balancing creative life in the new normal 

You wouldn't have been too optimistic at the beginning of the pandemic, but it looks like productivity while working from home has actually increased. The workforce has found its own balance. We do know, however, that creativity often thrives in...

Posted by: Creativepool Editorial
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Leaders

Felix Schmidt on the value of risk

Some people enjoy a good challenge. Others simply thrive in one. Felix Schmidt was just appointed country manager at partnership automation provider Impact and he has already high hopes for his future in the company. Having learnt about his past...

Posted by: Creativepool Editorial
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Leaders

Jake Barrow on greatness from small beginnings

COVID-19 has pulled everybody's focus out of balance. But the drive of Jake Barrow is unfaltering, which shows how great of a leader he is to his team. 'Sic parvis magna,' as it appeared in a popular video game series. Jake was born in a small...

Posted by: Creativepool Editorial
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Leaders

Abi Pearl on overcoming the impostor syndrome

We tend to forget how important it is to take care of ourselves, especially during a world-wide pandemic that makes us busier than ever. The story of giffgaff head of advertising Abi Pearl is as inspiring as it gets. If there is one thing you should...

Posted by: Creativepool Editorial
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Leaders

Nick Lawton on running a family business

Low-skill roles can teach you a lot and leave you with tons of insights. One key takeout is definitely how to hate low-skill roles with a passion. Nick Lawton was lucky enough to do some cold-calling in London some time after uni, and that made him...

Posted by: Creativepool Editorial
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Inspiration

Motivation and challenges with Ruslan Zhukovskyi

One day, Ruslan Zhukovskyi's father made the mistake to tell him that Blender 3D would be too difficult for him. Now Ruslan is a successful 3D designer and visualiser, working freelance with clients from around the globe. Ruslan's response to his...

Posted by: Creativepool Editorial
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Leaders

Patola Figueroa on being a woman in the creative industry

There are plenty of words we could write about Isobar Mexico VP, Patola Figueroa. There is plenty of time we could spend trying to capture her essence, her strength, her attitude to leadership and all of her personal backstory. But in truth, there...

Posted by: Creativepool Editorial
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Leaders

Emma Sexton on running your business in COVID times

Who would have thought, one year ago, that success in 2020 would be measured by the capacity to survive a pandemic? We know Emma Sexton as the CEO and founder of creative agency MYWW, founder of the Inside Out Awards, creative expert in residence at...

Posted by: Creativepool Editorial
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Leaders

It's pandemic day today. How are you?

How are you? A question rarely asked for fear of the answer. It is August 2020 in Mexico City. My spouse and I recently bought our first home and it is in a woody area. Its name translates into the Desert of the Lions, a name befitting my family; my...

Posted by: Paola Figueroa
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Inspiration

The evocative photography of Theofilos Koutroumanis

Photographer Theofilos Koutroumanis has done a lot in his life, from owning a bar to working in advertising and publishing. But when someone asked him to take pictures during a party night in his own bar, that was enough of a wake-up call for...

Posted by: Creativepool Editorial
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Workshop

What makes a good leader?

We all have that one person in mind who exemplifies the concepts of ‘leader’ and ‘leadership’ in our eyes. As I write this very sentence, I think of a few people in my past that have been fundamental to my understanding of...

Posted by: Antonino Lupo
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Inspiration

The romantic eye of Stefano Broli

Can't help it. Every time our editor comes across a fellow Italian on the platform, it's all "Ciao, bello!" and more stereotypical loud noises. But we know why. There's always a great story behind someone who was bold enough to move abroad and...

Posted by: Creativepool Editorial
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Inspiration

Looking Deeper with Paul Gawman and Ogilvy Health

Have you ever heard of Pulmonary Arterial Hypertension? Neither did we, until we read the interview with Paul Gawman below. And that is precisely the problem. According to Paul, who has worked with Ogilvy Health to craft the 3D illustration below,...

Posted by: Creativepool Editorial
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Inspiration

The Bold Creativity of Anthony Birland

You know you've really found your place when you can't imagine doing anything else in life. It is the case of freelance multimedia artist Anthony Birland, who was bold enough to step into a design agency whilst still studying and ask what kind of...

Posted by: Creativepool Editorial
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Inspiration

The Freelance Collaborative Spirit of Adrian Ciobanu

Freelance graphic designer Adrian Ciobanu has been a professional in the industry for over 10 years. There's a lot of things you can learn in 10 years, but some others you can never forget. For Adrian, one of these is certainly the power and beauty...

Posted by: Creativepool Editorial
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Leaders

Brands, it's time to address the UK's widening inequality gap

The UK's inequality gap is widening. With COVID-19 bringing upon us one of the worst financial crises in centuries, a country which already had a problematic inequality gap was only able to get worse. It is just normal that, in these circumstances,...

Posted by: Creativepool Editorial
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Leaders

There is a crisis of creativity in advertising

There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...

Posted by: Creativepool Editorial
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Workshop

The Scarring #Wombstories by Chelsea Pictures, Bodyform & AMVBBDO

When we first looked at #Wombstories and how many incredible names went into creating it, we instantly thought: "damn, this is good. Like, Award-good." Having a male magazine editor doesn't help with saying this, so we'll borrow a few words from the...

Posted by: Creativepool Editorial
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Leaders

Don't leave design to designers: we're all in the design team

We are all designers. This is the sentence you will see at the end of this piece, a consideration that many teams fail to realise. Making creative projects requires going through a process. This process can be more or less specialised across the...

Posted by: Creativepool Editorial

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