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Leaders

Etihad Airways ropes in Nicole Kidman

Nicole Kidman is the new face of Etihad Airways, with the brand ambassador starring in a new campaign called “Flying Reimagined” for the luxury airline, which had its worldwide premiere in Abu Dhabi over the weekend. The premiere was...

Posted by: Creativepool Editorial
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Features

Ads that made history: No. 5 The Film by Chanel

Nicole Kidman and Film Director Baz Luhrmann have always had their own “thing.” By good Baz’s own admittance in an old Vanity Fair interview, him and the movie star have worked together since they were much younger and there has...

Posted by: Antonino Lupo
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Inspiration

Top 25 mind-blowing advertising facts you should know today

Did you think you knew everything about advertising? These top 25 historical facts about the ad industry will surprise you. It is History Month here at Creativepool, which is the perfect opportunity for us to be reminded that there is always...

Posted by: Antonino Lupo
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Leaders

Agency of the Week: VCCP

Maria Sharapova settles into an internship at VCCP London In what might just about be the most surprising piece of agency news of the year, Maria Sharapova has reportedly spent the last week as an intern at VCCP London. The former world number one...

Posted by: Creativepool Editorial
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Leaders

VCCP give Macaulay Culkin the Compare the Meerkat treatment

Just when you thought it genuinely had nowhere left to go after the inspired Arnold Schwarzenegger spots from last year, VCCP knock it out of the park once again with the campaign that refuses to die. This time the agency managed to rope in former...

Posted by: Creativepool Editorial
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Inspiration

Popcorn puzzles. The strange structure of movie posters.

I'm no statistician, but I can be fairly sure fewer people are watching movies at the cinema with every passing month. Netflix, Sky Movies, Film 4, downloads and DVDs are all conspiring to keep film buffs glued to the sofa and away from the big...

Posted by: Magnus Shaw
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Leaders

Visual Effects and the Oscars. The biggest losers?

by Ashley Morrison. The last thing anyone wanted to see at the Academy Awards ceremony last night was another Kate Winslet or Halle Berry sobbing through an acceptance speech. At least Adele had the good sense to dash off stage before the leak in...

Posted by: Creativepool
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Features

"Brad Pitt" - that's rhyming slang for...

by Ashley Morrison. ..the new Chanel No.5 advert. It is the most pretentious, pointless, self-indulgent load of nonsensical advertising I've seen in years. In case you're yet to join me in the rapidly growing involuntary projectile vomiting clan,...

Posted by: Creativepool
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Inspiration

Meet 10 Female Directors Helping Close the Gender Gap in Adland

It’s no secret that female creatives have been overlooked, under employed and under utilised in the film, music, and media industries for decades. Even with the onslaught of rising female creators and content being driven towards the female...

Posted by: Bopper
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Workshop

Are you pricing your agency services the right way?

As businesses, agencies have the grave burden to make profit with which they can generate growth and help the team thrive. With that in mind, pricing your agency services is arguably the most difficult part of founding and running a successful...

Posted by: Antonino Lupo
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Inspiration

Oscar Pop! 2021’s Best Picture Nominees as Original Pop Art Posters

When casting an eye back over the goings-on this week, I felt a subtle pang of despair. Between the capitalist nightmare that was the ill-fated European Super League, David Cameron lobbying dramas and… more Prince Philip, it all just felt so...

Posted by: Benjamin Hiorns
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Workshop

The Intense Strength of Teamwork with TBWA\ANG

Teamwork is at the essence of many jobs well done. Having been the DISRUPTION® company for decades, TBWA has a long record of amazing storytelling, disruptive design and a close, caring eye on social and community needs. But really, all of this...

Posted by: Creativepool Editorial
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Inspiration

Oscar Pop: The 2020 Academy Awards through a Shutterstock lens

With the 2020 Oscars right around the corner, Shutterstock has just officially unveiled its latest Oscar Pop! poster series. A tradition among Shutterstock’s design team, the series combines the vibrant and sometimes playful colours, styles and...

Posted by: Creativepool Editorial
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Leaders

Renault Clio's love story takes place across three decades

A new spot for the All-New Renault Clio follows a beautiful love story 30 years in the making as the car’s various versions remain an ever present. Created by Publicis-Poke, the spot is set to the iconic Oasis’ track Wonderwall and...

Posted by: Creativepool Editorial
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Leaders

Top 10 innovations from Dutch Design Week 2018

Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...

Posted by: Pearlfisher
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Leaders

Top Hires of the Week

McCann Bristol Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency. Delaney was offered a month-long placement on the spot when she stood outside...

Posted by: Creativepool Editorial
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Leaders

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Visualsoft Leading e-commerce and digital agency, Visualsoft, has recruited 20 new employees as part of its ongoing growth strategy - with more on the way! The team expansion has taken place across its Stockton, Newcastle and Manchester offices, to...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Durable Goods Venice, California-based production company Durable Goods has signed comedy director Greg Bray for US commercial representation. Bray is a character-driven director who intuitively embraces awkward and eccentric moments to deliver a...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

gyro gyro APAC has announced the promotion of two leaders to important new roles: Paul Hutt is now Chief Growth Officer, gyro APAC and Laura Bell is Client Services Director, gyro APAC. As Dentsu Aegis Network continues to invest in the growth of...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Leo Burnett Leo Burnett London has invested heavily in its creative department, hiring a diverse range of talent from across the agency world. Dan Fryer and Gate Lambert join Leo Burnett as a creative team from Fold7, where they worked on everything...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

McCann London McCann London has further strengthened its management team with the appointment of Sheryl Marjoram as Managing Director. Marjoram joins from Saatchi & Saatchi where she was a Managing Partner, leading its Asda account - before this she...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

LoRo - La Scala Theatre LoRo, an Italian agency that belongs to the Serviceplan group, has won the account of La Scala Theatre for the season 2017/2018. The communication campaign includes print, buses, posters and below the line advertising. The...

Posted by: Creativepool Editorial
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Leaders

GS&P build a Virtual Space Hotel for Cisco in VR

Goodby Silverstein & Partners (GS&P) have introduced a new ad campaign for Cisco dubbed the “Space Hotel.” The new campaign, featuring a 360 video virtual tour and product demo documentary, illustrates how Cisco Spark’s bold...

Posted by: Creativepool Editorial
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Industry

Skill up for 2017 with 4 key Creative Super Powers

We are ushering in the new year with our first CS Presents of 2017 and it’s all about Creative Super Powers… Do you remember what it was like to be a child. Go find a LEGO set and start to build off plan. Remember what it was like to be...

Posted by: Creative Social
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Leaders

BBDO turn the twist ending into an art form with Sandy Hook PSA

Usually we would have included this PSA as part of our Ads of the Week piece, but this work was so powerful and so well put together that we thought it deserved a deeper examination. This is a spot that has been gathering quite a lot of attention on...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Southpaw Following a successful run of pitch wins, Southpaw has made a trio of new senior appointments in the past month, to help drive the next phase of their business strategy and growth plans. Joining the agency as a Senior Creative, Barney...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

RKCR/Y&R RKCR/Y&R has strengthened its management team further by appointing Priya Patel as Managing Director. Patel, who was previously Managing Partner at RKCR/Y&R, will continue to run a portfolio of client business, oversee the agency operations...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Industry London-based global brand consultancy Industry has appointed Dominic Zammit as its first Head of Digital. Zammit will be responsible for Industry’s digital output, leading on strategy, content and delivery for clients across a range...

Posted by: Creativepool Editorial
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Leaders

Spikes Asia 2016: The Winners

On Friday last week (September 23) the final day of Spikes Asia 2016 in Singapore culminated in a ceremony to celebrate the winners of the annual Spikes Asia Awards. Spikes Asia is the region's oldest and most prestigious festival of creativity....

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: DDB

NY makes the 4th dog friendly For Americans, July 4 is all about BBQ, family, friends and, of course, national pride. Everyone in the US loves it, but their dogs probably loath it as much as our dogs loath November 5. As many dog owners know, the...

Posted by: Creativepool Editorial

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