Leaders
What do Kanye West and the Queen have in common? Well, by current marketing standards, quite a lot. Both of these cultural icons are wealthy and fall into a complex demographic category: high net worth individuals (HNWI).
While marketers tend to...
Posted by: Studio Black Tomato
Leaders
Arnold steps down at AMV
Rosie Arnold (pictured) is to step down from her role as creative partner at AMV BBDO.
Arnold was most recently head of art and creative partner but spent 33 years at BBH, where rose to creative director, prior to joining...
Posted by: Creativepool Editorial
Leaders
Burberry - Close Your Eyes and Think of Christmas
Vodafone - Christmas Covered
Agency: Ogilvy UK
Director: Gary Freedman
Production: Independent Films
Visa - #KeepItLocalThisChristmas
Agency: Saatchi & Saatchi
Director: Chris...
Posted by: Creativepool Editorial
Leaders
JCDecaux - Network Rail
JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...
Posted by: Creativepool Editorial
Leaders
180LA
180LA announces that two new teams will be joining the agency, bolstering a highly regarded creative group. Copywriter Will Sands, previously at Deutsch and AKQA, will partner with Art Director Robison Mattei. Prior to joining the team at 180,...
Posted by: Creativepool Editorial