Displaying 145 - 180 of 2206 results
Swhype is a UK-based company that declares itself an “end-to-end” video agency - a video production company, animation studio and creative agency rolled into one. That’s a lot of hats to manage and we want know how they balance...
Posted by: Creativepool Editorial
SodaStream, the world's leading sparkling water maker brand, took its commitment to looking after the planet even further this year by celebrating Earth day throughout the entire month of April. The crux of the campaign was a pledge to save a million...
Posted by: Creativepool Editorial
The Air and Space Operations division of the Royal Air Force doesn't get much drama on a day-to-day basis; but when they do, it's as high-stakes as you could ever imagine. The Royal Air Force needed to recruit the right people to help protect the...
Posted by: Creativepool Editorial
Where would you be if not for your creative career? Whenever someone asks you that, 'border control' is probably pretty further down in your list. And yet, according to Anthony Young's career advisor, that's where he would be now, if not for 3D...
Posted by: Creativepool Editorial
You never know who's going to come and introduce you to a person, piece of software or career that's bound to change your life forever. For Bart Reszelski, an incredibly eclectic designer, director and animator, it was an architect friend,...
Posted by: Creativepool Editorial
Like many UK animation studios, we’re an SME. We deliberately keep the team small and specialised. It has downfalls of course, capacity and scheduling can be one thing. However the biggest positive is using freelancers. Below are a few reasons...
Posted by: Mighty Giant
"Most people would say to go big or go home. Well, that wasn’t exactly what we did." Alex Safavinia is the CEO and Creative Director of Kasra Design, an award-winning animation company specialising in 3D animation and explainer video...
Posted by: Creativepool Editorial
Scottish train company Caledonian Sleeper recently launched its new brand positioning ‘Wake Up To A Unique Way’, a follow-up to the successful 2019 “Dream Big” campaign. The aim, as ever, is to drive traffic to the...
Posted by: Creativepool Editorial
Los Angeles-based illustrator Patrick Hruby grew up in a log cabin within an Idaho forest. As a young boy he dreamt of running away to join the circus and become a trapeze artist. Eventually, however, he grew up to pursue a career as an illustrator....
Posted by: Creativepool Editorial
The latest saucy campaign for Heinz pokes fun at the brand for launching a new range of pasta sauces in the UK, 150 years after they first entered the market. The campaign, devised by Wunderman Thompson Spain, launched with a full-page ad in The...
Posted by: Creativepool Editorial
Anderson Silva is a lot of things - a 3D artist, a ‘motion designer’, a teacher and a dedicated coffee enthusiast. He’s also a man with an incredibly diverse portfolio of work. That’s why we’re shining the...
Posted by: Creativepool Editorial
It's clear to anyone with enough experience in the industry that inspiration can take many forms. From podcasts to architecture, there's no telling what will trigger your imagination next. For freelance Art Director & Graphic Designer Betim Bozkurt,...
Posted by: Creativepool Editorial
Ice cream is always going to be a big draw when it comes to advertising. There’s something so bold and alluring about it, after all, particularly the ‘luxury’ brands. And it doesn’t more luxurious and iconic than...
Posted by: Creativepool Editorial
In the last century, we've gone from telling stories using shadows, to the magic lantern projection, to full-colour motion pictures in perfect clarity. Today, we're able to film the same scene repeatedly without the worry of unpredictable weather...
Posted by: Creativepool Editorial
It was about 10 years ago when Tom Readdy founded Yes Please Productions with his partner, Lucy. Since then, much has changed - but their joint ambition has remained exactly the same. Both music obsessives and absolutely in love with consuming...
Posted by: Creativepool Editorial
Curiosity is the key to any creative professional's success. The willingness to learn and improve your own knowledge over time is an essential soft skill to have and one that will take you far in your journey in the creative industries. It is also...
Posted by: Creativepool Editorial
Tofoo is "Like Nothing Else". That much is clear from the brilliant 30-second ad crafted by Who Wot Why, in which the uniqueness of the meat-free brand enters the spotlight. An action-packed spot that truly speaks for Tofoo's quirkiness, the ad...
Posted by: Creativepool Editorial
With a style between narrative and conceptual with some delightful surreal tones, Jeremi Durand walks a fine line between storytelling and visuals, bending the language of cinema to his will and the necessities of his stories. Jeremi won a Bronze in...
Posted by: Creativepool Editorial
This was a great year for product design. From the release of new smart home kits to the launch of iPhone 12 and everything in between, there were loads of incredibly inspiring products to buy, admire and learn something from. And though the smart...
Posted by: Antonino Lupo
I really hope not. But it doesn't look good. What do the late, great Saul Bass, Milton Glaser, Paul Rand, Massimo Vignelli and Alan Fletcher have in common - other than their skill and enduring influence? They were all proud to call themselves...
Posted by: Stocks Taylor Benson
Music is powerful. It can bring people together as much as empower them, leading them on the path to greater things. So it's no wonder Yamaha's focus is on people as much as on music. In a partnership with independent consultancy Zag, Yamaha...
Posted by: Creativepool Editorial
While 2021 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...
Posted by: The Darnell Works Agency
As it appears, everybody in Australia loves Caramilk, the new golden caramel chocolate bar by Cadbury. All you need to do is ask an Aussie about it. Which is what VCCP did for the release of Caramilk in the UK. Tasked with promoting the launch of...
Posted by: Creativepool Editorial
It's always fascinating to step behind a camera and look at how things are actually made. This is especially true when you encounter a team like G6 MoCo. With Hollywood-level production and specialised in high-speed motion control, tracking vehicle...
Posted by: Creativepool Editorial
Traditionally, theatre advertising campaigns have been OOH. So what do you do when a pandemic forces theatres to close and makes outdoor advertising temporarily out of fashion? Dewynters' answer was to create a new trailer for a unique campaign that...
Posted by: Creativepool Editorial
Traditionally, the Army has been mostly regarded as an environment where only men could find their place. Yet, there's an argument that the very nature of the Army makes everything equal; based on that, there's no reason why women shouldn't feel like...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, with some of the most exciting winners in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? Pretty easy to find an answer...
Posted by: Creativepool Editorial
The Annual 2021 winners have been announced, and not without a few pleasant surprises. One of them was the introduction of a Grand Prix, a project which was able to secure a perfect score (10/10) out of all the judges on the Advertising: TV...
Posted by: Creativepool Editorial
As technology progresses, the push for immersion and for a blended reality with our everyday screens is what will define most of the future trends in the advertising industry (and beyond). It started with VR and AR; now it's moving onto...
Posted by: Creativepool Editorial
Based in Burlington, Vermont (USA), Michael Tonn is the living proof that sometimes, talent is all you need for sheer luck to set things in motion. By his own admission, it was the industry who found him, not the opposite - as a number of small local...
Posted by: Creativepool Editorial
The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...
Posted by: Creativepool Editorial
Never have we found so many extraordinary offerings to showcase in a Global Creative Calendar edition. Wherever you are, you will recognize many of the social engagements returning to pop culture's center stage. Historically, we have hit the road to...
Posted by: The Darnell Works Agency
The best things happen by chance. Jay Forth's story fits this very well. Having started out in a sales environment, Jay's creative spirit soon became interested in the way video games were made. After toying around with a few editors with pre-made...
Posted by: Creativepool Editorial
You will often hear stories and recommendations from the industry instructing you to find your own niche. When we look at the story of young and energetic animation studio Kino Bino, we see how important it is to believe in that process. Kino Bino...
Posted by: Creativepool Editorial
Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. A large number are also new in this edition. Among them are some of the world's most famous cultural and...
Posted by: The Darnell Works Agency
What was the world's first lyric video? How was it born, and why was it important? Lyric videos often do more than show you simple words on screen. They are creative pieces of motion capture and/or production, they capture the viewer's imagination...
Posted by: Creativepool Editorial