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Features

From Magic Lanterns to ToonBoom: The Outstanding History of Animation

When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....

Posted by: Antonino Lupo
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Job Description: 3D Visualiser

3D visualisation is a synonym for computer-generated imagery, 3D rendering, 3D graphics, etc. All of these terms refer to the digital process of creating some graphical content by using 3D technology - that is the task of a 3D visualiser. This...

Posted by: Creativepool
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Inspiration

Global creative calendar: October 2021

Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, and Entertainment. The latest Global Creative Calendar edition is designed to...

Posted by: The Darnell Works Agency
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Industry

Making the Whiskas cat happy with AMV BBDO | #BehindTheIdea

Whiskas has always been a popular brand for cat owners and lovers. In an attempt to cement its reputation as the brand that truly understand cats, Whiskas turned to AMV BBDO to design a new, purrrfectly unique spot with the iconic Whiskas cat as the...

Posted by: Creativepool Editorial
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Leaders

How anamorphic digital outdoor is redefining OOH

As technology progresses, the push for immersion and for a blended reality with our everyday screens is what will define most of the future trends in the advertising industry (and beyond). It started with VR and AR; now it's moving onto...

Posted by: Creativepool Editorial
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Workshop

Is your digital footprint hurting or helping your career prospects?

Your digital footprint refers to the record of your online interactions. It's everything you do, share, or post online - some of which can tarnish your reputation. But, according to Statista, only about a third of people who use the internet...

Posted by: Creativepool Editorial
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Inspiration

Talking minimalism and typography with Ted Vesania | #MemberSpotlight

As the Head of Design at Whitespace Creative, Ted Vesania identifies having reached an international client base as one of his greatest achievements, but we know that in truth there is much more he should be proud of. A simple look at his works...

Posted by: Creativepool Editorial
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Workshop

What kind of creative careers are there in esports?

It was 2003 when DOTA (Defence of the Ancients), the first true Multiplayer Online Battle Arena (MOBA), hit the shelves of PC gaming. Since then, esports have been on a constant and steady rise, leading to widespread popularisation for a new kind of...

Posted by: Antonino Lupo
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Leaders

Social commerce: why we must not ignore this new ROI goldmine

As we ease back into a new normal and things start opening up again, there are new avenues of profits for brands and advertisers worldwide that simply can't be ignored. Our favourred social media platforms have turned into proper digital...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: August 2021

Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. A large number are also new in this edition. Among them are some of the world's most famous cultural and...

Posted by: The Darnell Works Agency
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Inspiration

A glimpse behind the veil of Sound Design | #MemberSpotlight

Most of the pictures you'll see of Volker Armbruster below picture him in his studio or next to a piano. We believe it is for a good reason. We have no trouble imagining that Volker would rather spend time in his studio making some beautiful music...

Posted by: Creativepool Editorial
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Features

Do You Really Know Where Your Audiences Are?

Is effective TV advertising a thing of the past? Audiences are fragmenting, viewers are spending time across a range of linear and digital devices, and brands are struggling to follow their consumers across the ever-growing multitude of...

Posted by: TVSquared
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Leaders

What does the end of cookies mean for marketing data insights?

Cookies are crucial to understanding customer behaviour online, but in recent years, having to accept or reject cookies has become somewhat of a nuisance for the average online user. Also, one can argue they're not exactly the best for privacy. In a...

Posted by: Creativepool Editorial
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Features

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...

Posted by: Creativepool Editorial
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Industry

Hard Calls Save Lives - #BehindTheIdea

How would you live knowing that one phone call from you could have saved someone else's life? Doing phone calls to report a knife crime can be hard, but as AMV BBDO's latest campaign for Crimestoppers recites, Hard Calls Save Lives. Following a...

Posted by: Creativepool Editorial
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Leaders

Design for people, not just the planet

For every person who will take durable jars to refill, there’s thousands who won’t. In the race to reach sustainability and be regarded as the greenest brand in the biz, consumers are often overlooked. This is not to mean that their...

Posted by: Creativepool Editorial
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Inspiration

Oscar Pop! 2021’s Best Picture Nominees as Original Pop Art Posters

When casting an eye back over the goings-on this week, I felt a subtle pang of despair. Between the capitalist nightmare that was the ill-fated European Super League, David Cameron lobbying dramas and… more Prince Philip, it all just felt so...

Posted by: Benjamin Hiorns
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Inspiration

From a Commodore 64 to rebranding the Thunderbirds - #MemberSpotlight

Jason Ford is a freelance Brand & Design Director and former creative director at ITV with a proven track record of delivering award-winning, thought provoking creative. Everything Jason touches is underpinned by strong core ideas that amplify to...

Posted by: Creativepool
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Features

What makes IAMS top dog in the pet food game? #BehindTheBrand

When it comes to pet food, there are arguably a handful of brands that sit at the top of the grand pantheon. Whiskers and Pedigree are perhaps the most immediately recognisable to even those who would never dream of letting a furry friend share their...

Posted by: Creativepool
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Features

Amplification through simplification - A guide to going in-house 

The rise of digital encouraged many brands to reconsider who implements each part of their marketing. The need for more content as part of a digital transformation has created an increased demand for in-house resources. But going in-house isn’t...

Posted by: Creativepool

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