Displaying 541 - 576 of 709 results
It was announced yesterday that the advertising network TBWA Worldwide has acquired leading independent advertising agency Heimat, having taken a majority share. The German agency was founded in 1999 by partners Matthias von Bechtolsheim, Guido...
Posted by: Benjamin Hiorns
The new campaign from AMV BBDO for the UK's largest electrical retailing and services company, Currys and PC World, takes a clever approach, examining the kind of subtle and not-so-subtle manipulations our partners occasionally make in order to...
Posted by: Benjamin Hiorns
At the New York Festivals ceremony held last Thursday night at the New York Public Library's Beaux-Arts building, BBDO Worldwide was named Network of the Year, marking the 5th time in 7 years the advertising network has received this honour, and the...
Posted by: Benjamin Hiorns
At the very first Cannes Lions Health Festival this summer, it's been announced that the Publicis Healthcare Communications Group will be taking to the stage. The Cannes Lions Festival has enjoyed a rich heritage spanning 60 years. The festival...
Posted by: Benjamin Hiorns
The BBC notwithstanding, and a peppering of community outfits aside, there aren’t really any independent radio stations left in the UK. It’s all ‘networks’ - which is a rather overexcited way of saying a large corporation...
Posted by: Magnus Shaw
It was announced yesterday that the media planning and buying account of one of the largest retail firms in the country will be changing hands as Marks and Spencer hand their £60 million account to Mindshare, a global media agency owned by Group...
Posted by: Benjamin Hiorns
Digital advertising agencies Moxie and Engauge Marketing LLC announced yesterday that they intend to unite their brands under the 'Moxie' name, forming a fully integrated advertising and digital company in the process. Engauge became part of the...
Posted by: Benjamin Hiorns
It was announced yesterday that Grey New York has been selected as the global agency of record for the Whitney Museum of American Art. The flagship office of the global creative advertising agency (which was named both ADWEEK's "Global Agency of the...
Posted by: Benjamin Hiorns
Santander recently launched their largest scale campaign to date. The 'Simple, Personal, Fair' campaign marks a notable change in the bank, as it positions itself as a more direct and less convoluted alternative to its closest rivals. The campaign...
Posted by: Benjamin Hiorns
The cheerful, hirsute face of the frozen food kingpins brand since 1967 has been relegated to a 'bit-part' in his namesake's reported £16 million revamp of their world famous fish finger brand. The captain is to be replaced by a young family, in...
Posted by: Benjamin Hiorns
Yesterday, Lipton (one of the most popular tea brands in the world by a country mile) revealed the launch plans for its global “Be More Tea” campaign, a campaign created and produced by the London based 'adam&eveDDB'. The campaign aims to...
Posted by: Benjamin Hiorns
Whilst $19 billion (around £11.4 billion) might seem like an excessive price to pay for what is essentially a no-frills messaging app, WhatsApp has had a monumentally successful 12 months, completely eclipsing traditional SMS text messaging in...
Posted by: Benjamin Hiorns
Last night during the broadcast of ITV's 'Dancing On Ice', viewers might have been more than a little surprised to see a brace of their favourite adverts reimagined as stop-motion Lego animations. This marks the first time in history that an entire...
Posted by: Benjamin Hiorns
UK cancer statistics are frightful and frightening. For every three people who read this article, one will acquire some sort of cancer in their lifetime. The disease doesn't discriminate, striking the very young and the very old, the rich, the poor...
Posted by: Magnus Shaw
You may have noticed an increase in the number of sharply-dressed gentlemen wandering the gloomy streets of London this week, the reason for this is not a showcase of an expertly chosen Christmas gifts but the 4th season of London Collections: Men...
Posted by: Jessica Hazel
Sited just off Fleet Street, the very first agency for which I worked was called 'Riley' and it was great. Inevitably though, I eventually moved on (sooner than I should have, actually) and 'Riley' changed too. In a large-scale, late nineties...
Posted by: Magnus Shaw
I didn't wake up this morning thinking, “oooh, today is a significant day.” Nor do I have a beer-fuelled celebration planned for this afternoon in the balmy bank holiday sunshine - or even a rosé-fuelled celebration planned for later...
Posted by: Creativepool
The old adage asserts, 'Word of mouth is the best advertising'. And there's a lot of truth in that. When a satisfied customer recommends a product or service to a potential customer, a form of potent and cost-free advertising has taken place and it's...
Posted by: Magnus Shaw
Website: logoed.co.uk Twitter: @Logoed When did you start out blogging? We started the blog way back in 2001 - so we've been going for 11 years now! How did you choose your blog name? It was simply to represent what the blog was about at the...
Posted by: Creativepool Blogs that you want to know about! There are some fantastic creative blogs out there that you must check out! We are bringing these blogs to one place so that you know where to find the best new and established bloggers. Find out what these blogs are...
Posted by: Creativepool
- View Matt's Creativepool profile. ‘Matt Johnstone is an illustrator based in London. He grew up in the Sussex countryside in a village called Steyning and since graduating from Central St. Martin's College of Art & Design has illustrated for...
Posted by: Creativepool
by Ashly Morrison. Today marks the 20th birthday of SMS (Short Messaging Service), or the 'text', as it's more commonly known. Last year, we in the UK sent 39.7 billion of them. In a country of roughly 62 million people, that's a pretty...
Posted by: Creativepool
by Jessica Hazel When I am not blogging for Creative Pool I am running my vintage clothing market at Brick Lane and Spitalfields. All of the traders there follow the trends and stock their stalls accordingly, working hard to hunt down vintage...
Posted by: Creativepool
by Jessica Hazel. Today marks the opening of the 5th Annual Designers In Residence exhibition at the Design Museum. The 2012 brief, entitled "Thrift," invited designers to explore whether or not it is more difficult to produce a refined design for...
Posted by: Creativepool
by John Fountain If there's one thing that creative people and account handlers have in common it is that neither are telepathic, telekinetic or have the power to read minds. Yet it seems many clients think otherwise. Work that has been carefully...
Posted by: Creativepool
Marmite, that Great British institution which we either love or hate (or love to hate, in some cases) has been given a temporary makeover by makers Unilever. And if I ever meet the person who rebranded it Ma'amite in honour of the Queen's Diamond...
Posted by: Creativepool
What happens when you do get an interview? How will you ensure your portfolio impresses your interviewer or client? Here are some tips that are essential in creating a great portfolio: 1. Keep it to an A3 size minimum Contrary to what your tutors...
Posted by: Creativepool
As the Olympics and the Jubilee draw closer there is an ever increasing sense of patriotism and British pride emulating from all around. The V&A are marking the event in their own intriguing way by staging a major exhibition entitled 'British Design...
Posted by: Creativepool
You probably see it hundreds of time each and every day. Whether it's on the side of a bus or on the underground, the poster for 'Final Destination 5' seems to be absolutely everywhere at the moment. Maybe part of the reason they felt comfortable...
Posted by: Creativepool
October 11th 2011 may seem like a very long way away right now, but it marks a landmark date that affects every business that recruits freelance workers through a recruitment agency or business Most of you that are reading this article will have not...
Posted by: Creativepool
So you're all ready to go. The brand new Full HDTV has arrived. The iPhone app uploaded. The Daily Star wall chart is mounted over the fireplace. And a replica of the trophy created entirely from beer cans has started to form in your lounge. Yes,...
Posted by: Creativepool This creativepool blog is a great way to find out more about the people who work in the creative industries and hear how they do what they do. My plan is, every two weeks, to chat with lots of different creative people from around the world. Today...
Posted by: Creativepool
Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...
Posted by: Creativepool Editorial
Imagine if Apple was Pear or Coca-Cola was Cola-Coca. Would we still be celebrating them as some of the most popular brands in the world today? Of course, we have no way of knowing definitively but the sheer ubiquity of those names means it’s...
Posted by: Benjamin Hiorns
How did you get into the industry? I never planned to go into copywriting, but I did a few internships in the writing and creative space through university, then after I graduated with a degree in English, I was a bit unsure of what was...
Posted by: Creativepool Editorial
Earlier this year, Juicy Couture embarked on a captivating Valentine's Day campaign aimed at rekindling nostalgia among devoted Juicy enthusiasts, while simultaneously attracting new brand followers. Unlike conventional social campaigns that...
Posted by: Creativepool Editorial