Displaying 3889 - 3924 of 5682 results
Deutsch - Pandora Deutsch will be responsible for redefining Pandora’s brand positioning and marketing communications strategy as the brand launches new products to a new generation of users. Deutsch will lead integrated brand creative and...
Posted by: Creativepool Editorial
In what will no doubt be wondrous news for agoraphobiacs everywhere (but mostly ones living in London), the Collective Old Oak co-living complex is set to open in the capital next month. The residential complex is the largest of its kind in the...
Posted by: Creativepool Editorial
In what may very well be the ultimate targeted marketing campaign, AKQA spent an entire weekend mounting a calculated assault on one Call of Duty (colloquially known as COD amongst fans and detractors alike) game in order to promote the next game in...
Posted by: Creativepool Editorial
As part of its initiative analysing women's attitudes to life issues such as sexuality, careers and health, J. Walter Thompson has used a new research project called The Women's Index, to create 20 new “Female Tribes,” characterising the...
Posted by: Creativepool Editorial
Unifying the Power of Play To promote its range of merchandise for Marvel’s “Captain America: Civil War,” blockbuster, US department store Target has pegged 72andSunny to create a campaign highlighting the “Unifying Power of...
Posted by: Creativepool Editorial
Sex is a natural part of life that advertising largely ignores because it's not 'clean' or 'safe' enough for many brands, but the DDB New York has thrown caution to the wind with a new campaign for the Wildlife Conservation Film Festival, which...
Posted by: Creativepool Editorial
Yes, I know, this isn't a music site, but this is a topic near and dear to the hearts of many 'creative' types, myself included, because Radiohead remains perhaps one of the few modern pop groups who are unwilling to toe the line when it comes to the...
Posted by: Benjamin Hiorns
When the Amazon Dash Button first came out in early 2015, everyone thought it was an April Fool’s joke. And whilst the wi-fi connected ‘order-automators' (available to all Amazon prime members) impressed with their ease of use, they never...
Posted by: Kate Lewin
Solve - V Foundation for Cancer Research Following a national agency search and competitive review, Solve has been awarded the account for The V Foundation for Cancer Research. Based in Cary, NC, The V Foundation for Cancer Research was founded in...
Posted by: Creativepool Editorial
Effie Worldwide has announced Ogilvy & Mather as the most effective agency network in the world, reclaiming the top slot it has held for three out of six years since the Effie Index was established. The agency was previously awarded the title in 2012...
Posted by: Creativepool Editorial
CHI & Partners - The Times The Times and The Sunday Times The Times and The Sunday Times have partnered to create their first joint brand campaign, which aims to bring to life the focus of their joint journalistic efforts. Created by CHI&Partners...
Posted by: Creativepool Editorial
Nostalgia is a powerful thing that's often difficult to fully comprehend or even recognise. We are all, to some extent, hardwired to react positively to things that take us back to our own personal halcyon days, and negatively to things that remind...
Posted by: Benjamin Hiorns
Project:Nose With a 40% smaller brain area that perceives odour when compared to females, the male olfaction is less sensitive on average. Nivea Men used this insight, and the scientific fact that men generally sweat more and can't smell their own...
Posted by: Creativepool Editorial
The British Museum has launched a permanent interactive digital exhibit to bring its Renaissance treasures to life for visitors to its newly developed Waddesdon Bequest collection and Enlightenment galleries. A bespoke interactive digital display has...
Posted by: Creativepool Editorial
Today’s Brand Case Studies celebrates not one but three different creative makers and craftspeople who are forging new paths in the spirit of the old ways. We’re a fan of highlighting smaller brands who contribute to - rather than add to...
Posted by: Kate Lewin
With the BIMA Awards deadline approaching on 29 April, we thought you should meet our judges, so you can pitch your awards entry perfectly. By entering the BIMA Awards, you can get your work in front of judges from MADE.com, British Airways,...
Posted by: BIMA
Blippar; the “Visual discovery app,” which relies heavily on augmented reality, and Max Factor have revolutionised the world of cosmetics and the retail sector with an ambitious new execution. Now every Max Factor product is essentially...
Posted by: Creativepool Editorial
IKEA has launched a new TVC campaign aimed at making the everyday more wonderful through a thought-provoking film. Capturing the unique memories of a couple’s wonderful life together, the new campaign poses the question: what if the little...
Posted by: Creativepool Editorial
BMB - New Balance You Are Your Toughest Opponent In this inspiring new campaign for New Balance, the running shoes and apparel brand, BMB delves inside the mind of top athletes. “You Are Your Toughest Opponent” looks at the battles we...
Posted by: Benjamin Hiorns
As a impatient man in his (VERY early) thirties with a fibre optic broadband connection and an addictive personality, I've fallen head over heels for Netflix and it's seemingly endless stream of quality original shows, to the extent that my Friday...
Posted by: Benjamin Hiorns
Possible - Specsavers Specsavers has appointed Possible, the WPP digital creative agency, to handle digital service design. The agency pitched for the account in March, with the work previously handled by Biglight. Recently iProspect won Specsavers'...
Posted by: Creativepool Editorial
After three days on intense deliberation, the 54th D&AD Judging Week has come to a close. 749 Pencils have been in awarded in total, decided by juries made up of over 200 of the world’s top creatives. Entrants can visit the official Pencil...
Posted by: Creativepool Editorial
Former apprentice star & agency innovators warn brands & agencies to make responsibility a mind-set. Today, Christie H.Kristensen from Creativepool hosted a session at Advertising Week Europe exploring how an innovation mindset helps brands to...
Posted by: The Media Foundry
Three guys got lucky with a nomination for their startup; Fabrik at this year’s Webby Awards next to industry giants Squarespace and Adobe. This short guide explains how they got this far and why you should back the little guys. Help them...
Posted by: Fabrik
Easily one of the most bizarre, unofficial public holidays in recent memory, 4/20 (so called because the Americans can't seem to make their dates make sense) came and went and no doubt millions of hemp enthusiasts across the western world got stoned...
Posted by: Creativepool Editorial
One of the most important and exciting weeks in the creative calendar is finally here, and whilst things have only really just started to heat up over at the Old Truman Brewery, the first set of D&AD Pencil winners for 2016 have already been...
Posted by: Creativepool Editorial
Wavemaker: Specialist content division By far and away the biggest news for MEC this month has been the launch of its specialist content division; MEC Wavemaker, which consolidates MEC’s content strategy, social, partnerships and experiential,...
Posted by: Creativepool Editorial
J. Walter Thompson’s Innovation Group is partnering with Women's Wear Daily for the first time to create an exclusive global report exploring the future of retail. The groundbreaking report, co-created by The Innovation Group, which powers...
Posted by: Creativepool Editorial
In a week where drones have been a big feature in the news for all the wrong reasons thanks to a collision at Heathrow and a rogue concert drone at a Muse gig, I've decided to take the weekly Tech feature in a slightly different, more insightful...
Posted by: Benjamin Hiorns
Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...
Posted by: Advertising Week
Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...
Posted by: Advertising Week
Print All Over Me is a creative community of people turning virtual ideas into real world objects. They maximise technology to bring designs to life on their awesome e-commerce platform. This is real world collaboration and creation. We love it....
Posted by: Kate Lewin
Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...
Posted by: Advertising Week
Samsung Electronics, the Korean electronics giant responsible for the Galaxy smartphone range and seemingly every modern television that isn't either made by LG or Sony, was recognised this week as the most creative marketer of 2016 by the Cannes...
Posted by: Creativepool Editorial
Outdoor sports retailer Peak Performance will this week be opening 26 weather-controlled pop-up virtual shops, as part of a mobile experiential #catchmagichour campaign, which is central to the brand’s promotion of its spring/summer collection....
Posted by: Creativepool Editorial
Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...
Posted by: Advertising Week