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Leaders

Entries open for Saatchi & Saatchi New Directors' Showcase 2016

Ever dreamed of seeing your work up on the big screen in the Palais des Festivals, Cannes? Saatchi & Saatchi has established a reputation for unearthing the new directors of tomorrow with the annual New Directors’ Showcase (NDS) at Cannes Lions...

Posted by: Saatchi & Saatchi London
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Leaders

​Design Makes The Experience

Where can you find out how Adobe and other leading brands use design to create better customer experiences? It has never been more important to offer your customers a truly exceptional brand experience. In the digital era, where customers make...

Posted by: Creativepool Editorial
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Leaders

London's first multi-brand furniture and product sample sale

The Sample Sale is an exciting and inspiring new event that will open its doors to discerning and design-conscious shoppers for three days only, from 4 to 6 March 2016. It will be London’s first multi-brand product sample sale, curated by the...

Posted by: The Sample Sale
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Leaders

Finding The Best Creative Work: The Annual Shortlist Goes Live!

Buckle up! The shortlist for 2016's Creativepool Annual has just been announced. There's been eight times as many projects entered compared to last year’s Annual, which is staggering. In this year's shortlist we're shown an amazing reflection...

Posted by: Creativepool
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Leaders

The Independent closes its print editions to go online only

For some time, it hasn't been a question of 'if' but 'when' and 'who'. Well, now we know the answer. The Independent (and its Sunday title) is the first national UK newspaper to surrender its print edition and become a digital-only...

Posted by: Magnus Shaw
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Leaders

Top 5 Ads of the Week

Crispin Porter + Bogusky – Turkish Airlines Turkish Airlines – Fly to Gotham City With the heavily anticipated Batman v Superman: Dawn of Justice set to launch this Spring, many brands will undoubtedly be clambering to get in on the action....

Posted by: Creativepool Editorial
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Leaders

Wieden+Kennedy bring The Kennedys to London

The creative accelerator program spearheaded by Wieden+Kennedy Amsterdam is expanding to the agency’s London office for the successful program’s sixth year. Operating for the past five years solely in Amsterdam, The Kennedys brings...

Posted by: Creativepool Editorial
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Leaders

D&AD reveals Next Awards 2016 juries

The Juries for the D&AD Next Awards have been announced, and for the second year running, it’s an impressive line-up of well-known creative leaders. Tasked with selecting this year’s winning entries, the juries will be lead by Laura...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Microsoft use the Super Bowl to show off their Hololens Imagining the future for NFL fans Whilst it seems we can't go a week without hearing about similar projects from Sony and Valve, there’s still very little solid information available to the...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

BBD Perfect Storm Kieve Ducharme has joined BBD Perfect Storm as its first Operations Director to oversee all aspects of the agency’s operations and production. She was previously at Quiet Storm where she had been overseeing production and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Mediacom - Sony Sony has moved the lion's share of its global media account into MediaCom following a competitive pitch. The Japanese electronics giant called a review for its five business divisions, including the global PlayStation account, which...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: BBDO

BBDO has had quite a week indeed. We've already reported on the global agency network's involvement in a charming new V&A Museum exhibition and its top placings in this year's Gunn Report, but that's just the tip of the iceberg. AMV BBDO unveil...

Posted by: Creativepool Editorial
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Leaders

Diet Coke's colourful and personal new campaign

Hoping to show that the affection fans feel for Diet Coke is truly unique, the brand is giving fans another reason to swoon over the no-calorie beverage with millions of unique package designs in an innovative new initiative called the “Diet Coke...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi help East Midlands Trains connect with their passengers

M&C Saatchi has created an emotionally charged new integrated campaign to drive the relaunch of East Midlands Trains, establishing a stronger identity for the brand. With East Midlands Trains having reached a key milestone in successfully negotiating...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Make your own BB8! How to make your own BB8 With some generic household materials, a few spare bits of electronic gear and a decent amount of spare time you can build your own phone-controlled BB8 droid for around $120. Angelo Casimiro breaks down...

Posted by: Creativepool Editorial
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Leaders

The latest updates from Apple

Launching a training centre in Italy Apple is set to launch a training centre in Italy where students will learn how to code and develop apps for the iOS smartphone and tablet platform. The iOS App Development Centre in Naples will have a...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Cheil Worldwide

Helping North Korean defectors regain their mental health South Korean-North Korean Translator Cheil Worldwide have signed up with Samsung Medical Center and the Korea Hana Foundation to launch the ambitious and benevolent “Soulmate”...

Posted by: Creativepool Editorial
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Leaders

Advertising Age names agency A-List Winners

Advertising Age has named 10 advertising agencies to its prestigious A List, which recognises the nation's best advertising and marketing firms. Advertising Age evaluated agencies based on creativity, innovation, financial performance, their ability...

Posted by: Creativepool Editorial
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Leaders

The first united global marketing strategy in Coca-Cola history

At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...

Posted by: Creativepool Editorial
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Leaders

British Arrows Awards announce 2016 Jury

After the Craft Awards rounded up 2015 by celebrating British Advertising’s unsung heroes, the British Arrows has now announced the Jury for the British Arrows Awards 2016. The awards, to be held on Wednesday 23rd March, celebrate the biggest...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Virtual Reality Microsoft shared new details on its ambitious HoloLens device this week, confirming that the battery of its upcoming augmented reality headset will last up to 5.5 hours. During an event in Tel Aviv, Microsoft Technical Evangelist,...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: BBH

Hijacking the CNN Republican debate to promote House of Cards On December 15, 2015, Netflix hijacked the Republican Candidate Presidential Debate on CNN in the US to build anticipation for the upcoming fourth season of “House of Cards,”...

Posted by: Creativepool Editorial
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Leaders

CES 2016: The Highlights

Last week, the tech world relocated en masse to Las Vegas for the annual Consumer Technology Association expo (or CES), which this year (as one would expect given recent trends) was heavily focused on VR and everything VR related. However, what with...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

McCann London – The All England Lawn Tennis Club The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships,...

Posted by: Creativepool Editorial
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Leaders

Does the Oculus Rift set the standard for VR in 2016?

In the interest of balance, Iv'e decided to cover the news currently rocking the tech world as more of a think piece taking a thorough look on both sides of the fence. First, however, the facts:- It seems like forever and a day that we’ve been...

Posted by: Benjamin Hiorns
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Leaders

Brothers and Sisters tell a heart-warming tale for Center Parcs

Center Parcs has unveiled a new TV advertisement as part of a broader £5 million marketing campaign from creative agency Brothers and Sisters, which celebrates family time in a charming and touching way. The novel twist here, is that instead of...

Posted by: Creativepool Editorial
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Leaders

Top Ten Ads of 2015

J. Walter Thompson London - KitKat As the countdown to the festive season began in earnest, millions of Brits had one worried eye on the exhausting side of Christmas. On top of this, they had to contend with more and more banal Christmas ads,...

Posted by: Benjamin Hiorns
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Leaders

The Top Technology Stories of 2015

January: Google lets users design their own phones Internet kingpins Google unveiled a new prototype this year for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work...

Posted by: Creativepool Editorial
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Leaders

The Top Advertising Stories of 2015

It's been one hell of a year, so boiling it all down into a few humble little articles is no easy task. But we're going to try. This year we expanded our horizons a little bit, encompassing the entire creative spectrum, and as such, these lists will...

Posted by: Creativepool Editorial
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Get the chance to be crowned the Best of 2015

2015 has been fierce. Creativity has been challenged by new realities, new mediums, new conversations, and a new Internet of Things. If you're an individual or agency that has your finger on this pulse then we would like to recognise you as...

Posted by: Creativepool
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Leaders

The Week in Design

Price Philip Designers Prize set to return in 2016 The Prince Philip Designers Prize, which was run by the Design Council from 1959 to 2011, is set to return next year. The annual prize will now be run by the Chartered Society of Designers, which...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Account Wins of the Week

TBWA\Chiat\Day - Sport Chek Sport Chek, one of Canada's largest retailer of athletic clothing and equipment, has selected TBWA\Chiat\Day as its lead creative and strategic partner following a review. The assignment was previously handled by the...

Posted by: Creativepool Editorial
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Leaders

Mark Foster Gage brings gothic glamour back to the New York skyline

Gothic architecture might be all the rage in the fictional world (just look at Gotham city in the DC Comics universe), but in reality, there's something of a stigma attached to it. It's the antithesis of the clean, plain, cold exteriors favoured by...

Posted by: Benjamin Hiorns

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