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Inspiration

Focal Point: Exploring the big ambitions at Common Industry post-pencil

From the beginning, Common Industry's mission was to build an independent communications company. One that blurred the lines of traditional disciplines and agency structures. Now the proud owners of a D&AD award as well as a client base including...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: From Politics to Chocolate, or both

Design Army - Harper Macaw Ahead of this year's heavily publicised and unprecedentedly divisive US presidential election, the creative gurus at Design Army are encouraging American citizens to chose their chocolate bars based on their political...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Publicis Worldwide Bruno Bertelli, the ECD of Publicis Worldwide Western Europe, and CEO of Publicis Worldwide Italy, has been promoted to the newly created role of Global Chief Creative Officer at Publicis Worldwide. He will report to Arthur...

Posted by: Creativepool Editorial
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Leaders

MVRDV build a giant scaffolding staircase to heaven (almost) in Rotterdam

Modern staircases are very rarely built to inspire awe or act as conversation pieces. Indeed, we're growing so lazy and indifferent as a species that we rarely take the stairs anymore, especially when there are more convenient options available....

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Saatchi & Saatchi - George & Matilda Eyecare George & Matilda Eyecare has announced the appointment of Saatchi & Saatchi as its creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eye-care...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

J. Walter Thompson London - KitKat Crossy Road FOR REAL In a piece of advertising that will absolutely delight casual commuter gamers and probably annoy almost everyone else, J. Walter Thompson London has created a full-size real-life version of...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett Tailor Made and Samsung launch the first smart surfboard

I've only ever been surfing once and it was an unmitigated disaster. Let's just say my I couldn't properly feel my face for a solid fortnight afterwards. That doesn't mean, however, that I don't appreciate it, indeed I'd never have even tried if I...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Deutsch - Pandora Deutsch will be responsible for redefining Pandora’s brand positioning and marketing communications strategy as the brand launches new products to a new generation of users. Deutsch will lead integrated brand creative and...

Posted by: Creativepool Editorial
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Leaders

DDB NY get sexually creative for the Wildlife Conservation Film Festival

Sex is a natural part of life that advertising largely ignores because it's not 'clean' or 'safe' enough for many brands, but the DDB New York has thrown caution to the wind with a new campaign for the Wildlife Conservation Film Festival, which...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Droga5 London Droga5 London has announced the promotions of two key creatives. Creative Directors Rick Dodds and Steve Howell will assume the roles of Executive Creative Directors, reporting to Chief Creative Officer David Kolbusz, effective...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Solve - V Foundation for Cancer Research Following a national agency search and competitive review, Solve has been awarded the account for The V Foundation for Cancer Research. Based in Cary, NC, The V Foundation for Cancer Research was founded in...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson bank on the power of nostalgia for Philadelphia

Nostalgia is a powerful thing that's often difficult to fully comprehend or even recognise. We are all, to some extent, hardwired to react positively to things that take us back to our own personal halcyon days, and negatively to things that remind...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: FCB

Project:Nose With a 40% smaller brain area that perceives odour when compared to females, the male olfaction is less sensitive on average. Nivea Men used this insight, and the scientific fact that men generally sweat more and can't smell their own...

Posted by: Creativepool Editorial
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Leaders

Awards Alerts: Cannes Juries, The Markies, & the new Straight 8 Shootout

Cannes Lions announces Lions Entertainment Juries Lions Entertainment, the new specialist event dedicated to unskippable creativity at the Cannes Lions International Festival of Creativity, has announced the jury members for the Entertainment Lions...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Possible - Specsavers Specsavers has appointed Possible, the WPP digital creative agency, to handle digital service design. The agency pitched for the account in March, with the work previously handled by Biglight. Recently iProspect won Specsavers'...

Posted by: Creativepool Editorial
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Leaders

The Tate Modern is planning a £260 million refurbishment

Few would accuse the Tate Modern as an institution that looks backwards, but the iconic London landmark and beloved mandatory field trip destination of art students across the country, is looking to engage with its forward-thinking ethos on an even...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Energy BBDO Chicago - LG LG G5 Jason Statham It’s not just Ridley Scott and Liam Neeson who are stepping up to the plate for LG. Enter thoroughly British action hero Jason Statham, who has lent his rugged good looks and aggressive, cockney...

Posted by: Creativepool Editorial
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Leaders

ANDY Awards 2016: The Big Winners

The 2016 International ANDY Awards took place in New York on Tuesday night, April 12th, and we have the lowdown on all the big winners, who were recognised at the prestigious awards for their bravery and creativity in the advertising and marketing...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy

Sparking Brilliance Spark Brilliance ft. Blaise Matuidi Wieden+Kennedy Amsterdam unveiled two new campaigns for Nike's “Spark Brilliance” global football positioning recently. The brand's believes that brilliant football is contagious,...

Posted by: Creativepool Editorial
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Leaders

36 Days of Type examines the endless graphic possibilities of typography

A project that’s been getting a significant amount of coverage on everyone’s favourite photo-centric social media hub of late, 36 Days of Type is so much more than an excuse for designers to bash out some nifty fonts. It also represents a...

Posted by: Creativepool Editorial
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Leaders

Does Sex Still Sell?

Scope Overflowing champagne bottles, foamy shower scenes, underwear models in pillow fights. We’re all familiar with the sexy tactics deployed to turn us on to brands because it’s well-established that ‘sex sells’. Yet a study published in...

Posted by: Canvas8
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Inspiration

How will consumer engagement in 2025 challenge brands and agencies?

The Future Foundation, in consultation with IPA thought leaders and clients, and supported by Advertising Week Europe, has undertaken another 10-year trend study to prepare the market for the future. The first phase of findings identifies four...

Posted by: Melanie Howard
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Leaders

A McDonald’s Breakfast at Sea

The Philippines is an island of over 7,100 islands. It’s not surprising then that a lot of Filipinos earn a living by fishing. Fishermen head out to sea as early as 2AM and spend hours on their boats waiting for their catch, sometimes foregoing...

Posted by: Leo Burnett Asia Pacific
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Leaders

Agency of the Week: Saatchi & Saatchi

Saatchi London get to the beating heart of the 2016 Rio Olympics Visa - Rio 2016 Olympic Games: The Heart Visa has a proud heritage with the Olympic Games, having been the exclusive payment services sponsor and only card accepted at the Games since...

Posted by: Creativepool Editorial
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Leaders

Epic Awards Roundup

Rufus Leonard sweep the Transform Awards Europe Rufus Leonard picked up a haul of five awards at the Transform Awards Europe last night in a ceremony that recognises and celebrates excellence and innovation in branding. The agency’s total tally...

Posted by: Creativepool Editorial
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Leaders

ADFEST call on designers to create new Lotus trophy

Annual advertising festival ADFEST is calling on designers, art directors and creative professionals to create a new Lotus trophy, which will be unveiled in the lead up to the festival’s 20th anniversary celebrations in 2017. The festival has...

Posted by: Creativepool Editorial
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Leaders

ColensoBBDO fight Cyber Censorship with Amnesty International

Last Saturday (March 12) was World Day Against Cyber Censorship, and in a unique partnership to mark the occasion, Amnesty International and AdBlock combined to deliver 156,789,119 impressions of messages by prominent privacy and free speech...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Self-lacing shoes are the next 'thing' Nike has unveiled a new trainer with self-tying laces. Called the “HyperAdapt 1.0,” the actually rather swanky-looking sneakers will be available to buy in time for Christmas 2016, and use a more...

Posted by: Benjamin Hiorns
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Leaders

Top Ten Hires of the Week

Havas London Havas has announced Xavier Rees as CEO of Havas London. Rees joins from his position as Group Managing Director at adam&eveDDB, a role he has held for the last two years and to which he was promoted after four years at the agency. At...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Leo Burnett

Leo Burnett Tailor Made hire Latino athletes for new Samsung campaign I'll Be There Samsung and Leo Burnett Tailor Made called on Latino athletes, symbols of perseverance the world over, to show how their devices are present even at those most...

Posted by: Creativepool Editorial
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Leaders

Greggs celebrate new coffee with giant Nappuccino lab at Potters Field

Despite more than half the population admitting that they rely on a coffee to help them feel more awake or alert, caffeine and sleep have long been thought to be incompatible. However, recent scientific research put to the test by Greggs has found...

Posted by: Creativepool Editorial
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Leaders

Cheil London help the Women's Equality Party reclaim the streets

Cheil London has created a campaign for the Women’s Equality Party (WE) to highlight and illustrate the rise in rape and sexual violence against women in the capital, and mark the Million Women Rise march across London, which took place over...

Posted by: Creativepool Editorial
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Leaders

Geometry Global clean up at Dubai Lynx Awards

Geometry Global Dubai took home 18 awards at last Wednesday’s Dubai Lynx festival. The awards haul included the top prize of a Grand Prix as well as six Gold, seven Silver and four Bronze in total, making the agency one of the most awarded of the...

Posted by: Creativepool Editorial

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