Leaders
Microsoft launches adaptive Xbox controller for gamers with disabilities
Microsoft has revealed a video game controller designed specifically for people with limited mobility. The Xbox Adaptive Controller, which will go on sale later this year, can...
Posted by: Creativepool Editorial
Leaders
Grey London - Lucozade Energy
Lucozade Energy is partnering with the new Tomb Raider film for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats...
Posted by: Creativepool Editorial
Leaders
Odysseus Arms
The San Francisco-based agency Odysseus Arms has added three new members to its creative team: Art Directors Luisa Betancourt and Jarrod Gustin; and Copywriter Clémence Pluche. Betancourt joins the agency from Eleven, where she...
Posted by: Creativepool Editorial
Leaders
AKQA Italy
Umberto Basso has been appointed as Managing Director of AKQA in Italy. Prior to this role, Umberto was Head of Emerging Technology at AKQA, and will now report into Matthew Bain, International Managing Director. Umberto will oversee AKQA...
Posted by: Creativepool Editorial
Leaders
Smörgåsbord - Visit Wales
Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...
Posted by: Creativepool Editorial
Leaders
Chi&Partners - McVitie's/Godiva
CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches. WPP shop Geometry Global pitched for both brands...
Posted by: Creativepool Editorial
Leaders
Houston Group - Qantas
Australian national airline Qantas has been rebranded and its famous kangaroo icon has been redrawn as a simplified silhouette with no arms. Designer Marc Newson has led the project working alongside Australian consultancy...
Posted by: Creativepool Editorial
Leaders
Circus
Circus continues to grow and attract the best talent. This week, the micro-network led by Bruno Lambertini, Ignacio Liaudat and Luis Alonso announced the addition of Federico Durán to the Los Angeles office, with Durán joining the...
Posted by: Creativepool Editorial
Leaders
Publicis Worldwide
Publicis Worldwide New York promotes Carla Serrano to CEO, effective immediately, according to North America CEO Andrew Bruce. The move is significant, positioning clients versus operations, at the centre of all agency activities....
Posted by: Creativepool Editorial