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Displaying 1 - 36 of 925 results

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Leaders

#GettingToKnow Valtech’s Marc Maleh

With 20 years of experience leading innovative technology projects for companies like R/GA, Havas and Huge, teaching as adjunct professor at NYU and Parsons, and serving as jury president at the Cannes Lion International Festival of Creativity, Marc...

Posted by: Creativepool Editorial
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Industry

#MemberSpotlight on Creative Director Marc Posch

How did you get into the industry? Design has always held a strong allure for me. Early on, I recognized its magical potential as a craft that profoundly influences people's perceptions of products and services. I found this to be very powerful, and...

Posted by: Creativepool Editorial
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Leaders

Adidas take Marc Jacobs to court

Adidas has accused world-famous fashion designer Marc Jacobs of designing a “Confusingly similar imitation” of its now iconic three-stripe motif. The sports brand filed a suit against the American designer's Marc Jacobs International company last...

Posted by: Creativepool Editorial
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Features

5 Minutes with... Marc Bessant, Real World Records

by John Fountain. Marc is the in-house designer and creative director at Real World Records, the label founded by WOMAD and Peter Gabriel. Over the past 12 years he has been responsible for over a hundred CDs, vinyl sleeves, T-shirts, flyers,...

Posted by: Creativepool
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Features

A Dirty Secret: Design Doesn't Sell

Can I tell you a secret? As a branding designer and consultant, I've come to realize a truth that might ruffle a few feathers: Design, in and of itself, doesn't sell. Before you sharpen your pitchforks, allow me to elaborate. Design, particularly...

Posted by: Marc Posch
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Features

What Will Adland Look Like in 6 Months? #PredictionsMonth

The world of advertising has always stood on unstable ground, such is always evolving nature of the creative landscape. However, this year promises to be a particularly lively one, as the dynamics of technology, culture, and economics start to...

Posted by: Benjamin Hiorns
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Features

The Top 10 AI Trends of 2024 #PredictionsMonth

The exponential rise of AI is well and truly underway and there isn’t a tide big enough to stop it at this point. Rather than wax lyrical on the inevitability of my own career being forfeit, however, I’m choosing to live with the machine,...

Posted by: Benjamin Hiorns
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Inspiration

Tearing loved ones apart for 40 years with Domino’s #BehindTheIdea

Domino’s, the UK’s most loved pizza delivery company, unveils the next chapter of its ongoing Domin-oh-hoo-hoo campaign. Revealing a new 30” spot which reflects a brutally honest take on sharing, Tearing Loved Ones Apart Since 1985...

Posted by: Creativepool Editorial
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Inspiration

Samsung commit to UK skating with Sky Brown #BehindTheBrand

Iris London has worked with Samsung Electronics UK to launch an impactful campaign supporting the brand’s announcement that they are joining forces with Skateboard GB, the governing body for skateboarding in the UK. The partnership will form a...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Bader Rutter CCO Ned Brown

Tell us a bit about your role! Is there a “typical” day? I oversee creative output across the agency for our 20 clients and for a group of roughly 65 talented, brilliant, fascinating people. This group represents design, art direction,...

Posted by: Creativepool Editorial
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Inspiration

Why do Fashion Holding Companies hate Female Creative Directors?

As I reflect on the recent changes in the fashion industry, I am compelled to write about an issue that has been on my mind for quite some time: Why do holding companies “hate” female creative directors? The idea first occurred to me...

Posted by: Maksimilian Kallhed
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Inspiration

Owning the lick with Cutwater and Hartz | #BehindTheIdea

For this week’s behind the idea feature, we’re focusing on a playful little campaign from leading pet care brand Hartz and their creative and media agency of record, Cutwater for Delectables, the wet cat treats. The "Deliciously...

Posted by: Creativepool Editorial
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Inspiration

Bringing plant-based beats to life through TikTok | #BehindTheBrand

Plant-based snack brand Harvest Snaps and digital creative agency of record Cutwater have teamed together to bring to life a music-driven TikTok branded effect designed for college students throughout the US. The branded effect, entitled “Snap...

Posted by: Creativepool Editorial
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Job Description: Digital Designer

In their primary role, digital designers combine their creativity and technical skills to produce digital graphics for computer and electronic games, websites, movie special effects, and more. Some digital designers might create graphics for...

Posted by: Creativepool
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Industry

Here's all the Gold Winners from Annual 2021!

Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...

Posted by: Creativepool Editorial
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Inspiration

The textured and imaginary artworks of Miriam Martincic | #MemberSpotlight

Illustrator Miriam Martincic's style is as unique as her passion for anything visual. As long as there is a way to solve problems visually and communicate something, Miriam is in her natural environment and that's where she mostly excels. A simple...

Posted by: Creativepool Editorial
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Features

Legends of Design: Jonathan Ive

Sir Jonathan Paul Ive is one of those figures who will always be remembered for leaving an everlasting mark in the history of design, technology and creativity. Save for the late Steve Jobs, there is no one who had more relevance in the history of...

Posted by: Antonino Lupo
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Job Description: Executive Creative Director

The executive creative director (or ECD) is the head honcho as far as the creative team is concerned. The person behind the curtain engineering the creative identity of a company and facilitating the adoption of that identity throughout all media...

Posted by: Creativepool
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Job Description: Creative Team

The Creative Team in the advertising, digital or marketing sector is responsible for generating attention-grabbing ideas that will entice the consumer or target audience. Members of the team work together to develop conceptual campaigns designed to...

Posted by: Creativepool
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Job Description: Creative Director

Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. Job description,...

Posted by: Creativepool
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Industry

Dreams of 5G with Orange, Publicis and Apple - #BehindTheIdea

With a long-time partnership with Apple, Orange was one of the main carriers in France working to promote 5G with the launch of iPhone 12. Having such a solid relationship in place, it would have been easy for the Orange brand and Publicis Conseil to...

Posted by: Creativepool Editorial
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Industry

Discovering natural softness with Lambi and Great Guns - #BehindTheIdea

Emotions are the key of compelling stories and powerful storytelling. When Hasan & Partners approached director Guy Aslan from Great Guns for a new Lambi spot, they knew the director loves to work with emotions - and it paid off with a fantastical...

Posted by: Creativepool Editorial
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Inspiration

David Feldman's Series of Fortunate Events

How do you fight Holocaust denial to deliver the truth to young people? How do you crack a fantastic campaign for Netflix's A Series of Unfortunate Events? And just how do you keep your mind fresh and open to an endless stream of new...

Posted by: Creativepool Editorial
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Inspiration

4 need-to-know digital marketing trends for 2020

Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...

Posted by: Creativepool Editorial
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Leaders

Why the creative industries need to wake up to mental ill health

According to the latest absence figures from the Health & Safety Executive (HSE), ‘work-related stress accounts for over half (57%) of all working days lost to ill health’, which is more than all other reasons for absence put together....

Posted by: Creativepool Editorial
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Leaders

Reviewing Cannes Lions 2019: Who won what and why?

Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...

Posted by: Julian Boulding
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Industry

Record number of brands head to Cannes in 2019

More brands than ever are set to participate in the Cannes Lions International Festival of Creativity in 2019, with the event due to begin in the South of France on Monday. This year, over 100 global brands will speak on the stages at the Palais des...

Posted by: Creativepool Editorial
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Leaders

Top hires this week

Kelly Anna joins Jelly Print designer and illustrator Kelly Anna has joined Jelly London for representation. Known for her signature bold and vivacious style, Anna’s output has earned her clients such as Nike, Stylist and Stella...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CULT The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012,...

Posted by: Creativepool Editorial
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Inspiration

Influencers democratising impact on fashion

Online reviews, blogs and social networks have given everyone with access to the internet a chance to be heard. An easy outlet to connect with people, share experiences and spread ideas. The subsequent rise of bloggers and influencers quickly gained...

Posted by: VAMP

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