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Leaders

Food Futures: Take-out gets more app-etising

Still struggling to order a takeaway from your smartphone? Well, get ready for a new wave of curated food platforms that promise to redefine our relationship with eating-in. Delivery-only restaurants are here, and zero-cost delivery by self-driving...

Posted by: Kate Lewin
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Leaders

Agency of the Week: DDB Worldwide

Crafting Fargo-inspired wooly wear DDB NZ has teamed up with one of New Zealand’s leading knitwear and textile designers to create the “Fargo Woollens” clothing range to celebrate the second season of FX’s black comedy-drama...

Posted by: Creativepool Editorial
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Leaders

Tesco launch new campaigns in the UK and Ireland

Tesco has marked its return to TV advertising this weekend with major new campaigns in the UK and Ireland. The UK campaign comes courtesy of BBH London (the first major Tesco TV campaign from the agency), and focuses on helping customers, whilst also...

Posted by: Creativepool Editorial
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Leaders

IAB UK Digital Upfronts: Buzzfeed launches Branded Content

BuzzFeed’s UK general manager, Kate Burns, and the president of BuzzFeed Motion Pictures, Ze Frank, who had flown from Hollywood especially for the IAB UK Digital Upfronts, chose Monday (October 19) to announce its launch of branded video...

Posted by: Creativepool Editorial
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Leaders

How brands are celebrating Back to the Future Day

It's October 21st 2015, which any self-respecting 80's cinema fanatic will tell you with no small amount of enthusiasm is the date Marty McFly arrives in the future in Back to the Future 2. Of course, this isn't the first time we've caught up with a...

Posted by: Benjamin Hiorns
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Leaders

A Gold and Grand Prix win for FCB Inferno at the APG Awards

On the 18th October the Account Planning Group Awards took place in the grand setting of the St Pancras Renaissance Hotel. The awards are a bi-yearly event celebrating the crème de la crème of planning strategies that have resulted in...

Posted by: FCB London
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Leaders

IAB UK Digital Upfronts: DigitasLBi create a literal Twitter Periscope

DigitasLBi kicked off the IAB UK Digital Upfronts last Friday (October 16) with the DigitasLBi UK NewFront, which featured an eclectic array of speakers. The event also saw the unveiling of the “Periscope Periscope,” an interactive...

Posted by: Creativepool Editorial
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Leaders

Tokyo 2020 Olympics open up logo design after plagiarism fiasco

After ditching its previous identity because of a heavily publicised plagiarism row, the organisers of the Tokyo 2020 Olympics have launched a public competition to design a new logo, which isn't just open to the nation of Japan, but (quite...

Posted by: Creativepool Editorial
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Leaders

Grey London celebrate the Great British Boozer for Greene King IPA

I've always loved the atmosphere of the good old fashioned British pub. It might have something to do with the fact my father worked for a brewery throughout my formative year, and it's almost certainly been exacerbated by my general indifference...

Posted by: Benjamin Hiorns
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Inspiration

The Manchester Print Fair Highlights 2015

Celebrating print design in all its glory This weekend saw The Manchester Print Fair hit the city, taking over the Edwardian Engine Hall at the People’s History Museum for the second time this year. A regular feature on Manchester’s independent...

Posted by: Michelle Collier
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Leaders

Global Focus 2015 gives key insights into the digital landscape

As digital developments continue to revolutionise the rapidity and range of information and marketing messages that are communicated globally, the rapid transfer of ideas has naturally had an impact on the technology and advertising industries...

Posted by: Magnus Shaw
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Leaders

Tothepoint and Tetris turn KP's brand history into interior design magic

Tothepoint has taken famous KP Snacks brands such as Real McCoys, Hula Hoops and Space Raiders, and used elements of their brand identities as part of a redesign of the interiors of the company’s new head office in Slough. The consultancy worked...

Posted by: Creativepool Editorial
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Leaders

AllTogetherNow capture run faces for Virgin Money Giving

Virgin Money Giving has released a video targeting next year’s London Marathon runners, which captures (and captions) the extraordinary (and surprisingly diverse) range of strained, but amusing faces runners pull as they approach the finish...

Posted by: Creativepool Editorial
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Leaders

AMV casts Gogglebox stars for National Lottery campaign

Gogglebox is a show that sounds like torture on paper, but against all odds, a non-scripted show starring members of the general public watching and casting a critical eye over the week's televisual highlights, has proven a critical and commercial...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Account Wins of the Week

Digital Cinema Media - Curzon Cinemas Curzon has appointed Digital Cinema Media (DCM), the UK market leader in cinema advertising, to grow its ad revenue and build brand partnerships across its expansive portfolio. DCM will take over the current...

Posted by: Creativepool Editorial
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Leaders

CHI&Partners opens applications for graduate scheme

CHI&Partners has now opened applications for its 2016 graduate scheme, which calls for entrepreneurial, creative and ambitious young people from diverse backgrounds across the world to get in touch and earn a career at the agency. The full-service...

Posted by: Creativepool Editorial
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Leaders

2016 D&AD Awards officially open!

Entries for the 54th D&AD Professional Awards have opened, so if you’ve created a piece of work, a campaign, a product, or a movement that has had people exclaiming “I wish I’d done that,” then this might be your year. This...

Posted by: Creativepool Editorial
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Leaders

Cadbury and Fallon mount a search for the new Milk Tray Man

Cadbury has unveiled a new campaign that launches a nationwide search to find the next Milk Tray Man, bringing back an iconic company mascot that was arguably once as integral to the Milk Tray brand as the Milkybar Kid was to Milkybar. Kicking off...

Posted by: Creativepool Editorial
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Leaders

Gitta Gschwendtner's Fabric of India opens at the V&A

Acclaimed furniture, interior and exhibition designer Gitta Gschwendtner has created a unique new spatial design for the Victoria & Albert Museum’s Fabric of India exhibition, which uses yarn to help house and tell the story of around 200...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Saatchi & Saatchi London - Direct Line Some might argue that this campaign has already been run into the ground, but I've really enjoyed it, and that's not just because I have a particular fondness for Quentin Tarantino movies. The latest spot in...

Posted by: Benjamin Hiorns
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Leaders

The 5TH Annual Lovie Awards Winners Announced

We are so thrilled to share The 5th Annual Lovie Awards Winners, representing the very best of the European Internet across Websites, Online Advertising, Internet Video, Social and of course Mobile & Apps. With 400+ expert Academy members across...

Posted by: The Lovie Awards
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Leaders

Agency of the Week: JWT

Turning YouTube's black bars into ad space for nonprofits When videos recorded vertically are posted to YouTube, two black bars appear on each side, to frame the action. Knowing the relevance of this channel’s audience (with an average of four...

Posted by: Creativepool Editorial
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Inspiration

What to see at Design Manchester this year

Design Manchester is back, and this time it’s all about the Know How. With a manifesto built on celebrating creativity, Design Manchester aims to promote collaboration and inclusivity across the worlds of art, design, illustration, film,...

Posted by: Michelle Collier
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Leaders

Feed move to the Tea Building in Shoreditch

This week Feed moves into the Tea Building, the jewel in the crown of Shoreditch High Street, which will give them the room to grow into one of London’s top tier digital agencies. The new office, four times the size of its former location in...

Posted by: Creativepool Editorial
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Leaders

Saatchi &Saatchi launch stunt-filled campaign for Toyota

There is surely still something to be said for ambition in advertising. As easy (and fun) as it is to be passive and cynical about the latest flashy campaigns from the biggest brands, it's more fun to simply sit back and let the spectacle do its job....

Posted by: Benjamin Hiorns
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Leaders

The Moment reveals Coffee vs Gangs finale for Kenco

International, London-based content company, The Moment, has completed the third and final instalment from the first year of Kenco’s inspiring and wonderfully unique “Coffee vs Gangs” project. Set in the raw, beating heart of Honduras, the...

Posted by: Creativepool Editorial
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Inspiration

Getting down and phunky with Adam Hill

North Yorkshire-based design studio and web management agency Phunky Moo has worked across a range of sectors with brands ranging from BMW to CE Electric. This week, we put Adam Hill, Creative Director, under the spotlight to find out more... Phunky...

Posted by: Ashley Morrison
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Leaders

Has Call of Duty taken its latest Twitter stunt too far?

Publicity stunts are far from an explicitly modern phenomenon, but have become more commonplace recently thanks to the immediacy of social media. With brands falling over one another to outdo each other at every step though, is it possible for them...

Posted by: Benjamin Hiorns
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Leaders

RBS take the caps off for subtle rebrand

OK, so it's a rebrand potentially so minor that few will even notice it, but considering the size of the brand in question we thought it pertinent to mention the transformation about to occur to the Royal Bank of Scotland. The bank, which recently...

Posted by: Creativepool Editorial
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Leaders

MEC partner with IM & BT World Wheelchair Rugby Challenge

MEC has secured a major sponsorship deal between national law firm Irwin Mitchell and the BT World Wheelchair Rugby Challenge. The sponsorship will align Irwin Mitchell with the globally renowned BT World Wheelchair Rugby Challenge, which actively...

Posted by: Creativepool Editorial
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Leaders

Netflix ask us to brush up on our Cocainenomics

Netflix began life as a simple mail order DVD service, before it progressed into online streaming and then again into the world of original programming. Nobody could have possibly predicted that the services original shows would match, and in many...

Posted by: Creativepool Editorial
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Industry

DeepDive: Wielding Innovation

Creativepool’s inaugural DEEPDIVE event saw Michael Tomes assembling together industry leaders to delve into the issues surrounding the sometimes precarious balance of creativity, technology and innovation within the world of...

Posted by: Creativepool
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Leaders

NLA unveil winning designs for London housing crisis competition

From flats over fire stations to starter homes floating on waterways, the 10 winning designs in the New London Architecture competition to find solutions to London's housing shortage couldn't possibly be more diverse and more ambitious. The ideas...

Posted by: Creativepool Editorial

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