Displaying 1 - 36 of 117 results
The fusion of sustainability and brand identity has been a subtle but crucial pivot point for a while now, but it doesn’t come naturally for everyone. How, for example, is a company that relies on fossil fuels meant to promote itself as a...
Posted by: Benjamin Hiorns
Nate Camponi, a Director at Chief TV, made a series of beautiful short films for M&S with celebrity chef Tom Kerridge earlier this year. In this piece, Nate explores how to tell big corporate stories in a more digestible way and what you can do from...
Posted by: Creativepool Editorial
Politics is a dirty business, particularly when bloodshed is involved. The atrocities currently raging in Israel and Gaza are beyond comprehension for many of us in the western world and, while our first instinct might be to send aid and...
Posted by: Benjamin Hiorns
Beer and music are two things I’d probably struggle to live my life well without. There is also a definite link between the two. I mean, who has ever been to a live gig and not been struck by the sticky floors and the ridiculous queue at the...
Posted by: Benjamin Hiorns
TikTok is not a platform many turn to initially when discussing “forces for good” in social media. Even ignore all the shady links to the Chinese Communist Party, it’s a platform that has notoriously spurned on low confidence and...
Posted by: Benjamin Hiorns
To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...
Posted by: Creativepool Editorial
Independent creative agency HarrimanSteel recently launched ‘Grow Beautiful’, an artistic creative campaign for renowned sustainable beauty brand, Davines. The film-led campaign showcases both the brand’s and the agency’s...
Posted by: Creativepool Editorial
Yext describes itself as “the Answers company that’s on a mission to empower every company in the world to provide authoritative answers to every question about their organisation.” It achieves this by using AI to collect and...
Posted by: Creativepool Editorial
Image is everything in the world of branding. Quite literally. Yes, it’s great to have a moral compass and all that but even the most benevolent brand in the world would still be a failure if it didn’t take the time to press the flesh....
Posted by: Benjamin Hiorns
All the 2021 Christmas campaigns in one place As we all know, there’s no Christmas without a heartwarming, tear-duct-shattering series of lovely Christmas campaigns. Brands and agencies line up every year to release a stream of Christmas ads...
Posted by: Antonino Lupo
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
From the land of unicorns and wind, comes an illustrator who's seen much and dreamt even more. Monika Jurczyk has been drawing since she was a child, a lover of adventure and an eternally curious creative. With her bold, colourful and minimal style,...
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
According to Shutterstock, the company that knows a thing or two about colour, it’s bold, saturated hues that are expected to dominate many of 2020’s top creative campaigns. It’s that time of year again where company’s start...
Posted by: Benjamin Hiorns
Self-shooting director Noemi Hatala’s film, Where the Women Run the Nightlife, introduces the female club owners who manage four of the five major venues in Tbilisi, the capital of Georgia. It shows how they are encouraging self-expression and...
Posted by: Creativepool Editorial
Calling all marketers - we carry a responsibility to our brands. The responsibility to only speak when we have something of value to say. There was an article doing the rounds recently written by an influencer who recommended publishing content...
Posted by: ifour
Something struck me as I watched the Doom Eternal showcase during Bethesda’s E3 conference. For a gritty game about violently blowing up demons, Doom Eternal is incredibly vibrant and bursting with colour. Even compared to the previous Doom...
Posted by: Rob Pratt
‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts. Recently, however, businesses have started to question...
Posted by: Creativepool
WCRS - Royal Marines Commandos The Royal Navy has launched a new recruitment campaign for the UK’s world renowned amphibious force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marines’ long running line...
Posted by: Creativepool Editorial
Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...
Posted by: Creativepool Editorial
Rize Up is a party neutral campaign aimed at getting young people to register to vote. Studio Output have worked alongside Rize Up's creator, film-maker and photographer Josh Cole, to bring Rize Up to life over the course of 48 hours, following the...
Posted by: Creativepool Editorial
F/Nazca Saatchi & Saatchi - D&AD Next Awards With only one week remaining for photographers and filmmakers to enter 2017’s D&AD Next Awards, F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of...
Posted by: Creativepool Editorial
Every year, one of the most exciting aspects of a new season of The X Factor (besides those hilarious opening rounds of course) is seeing what TalkTalk and their partners will have come up with for their annual interactive idents. This year, for the...
Posted by: Creativepool Editorial
For the last 10 years, Park City, Utah has been home of New Frontier Festival. A Sundance Institute exhibition of films and new-media art that explores and pushes the boundaries of conventional cinema. New Frontier provides the highest level of...
Posted by: Kate Lewin
A taxi service that has changed the way we think about taxi services, Uber has been a genuine phenomenon, but it's still finding its feet outside of the US, so it seems like an odd choice to instigate a complete company rebrand at this time. What's...
Posted by: Benjamin Hiorns
To mark the launch of a new, more sophisticated and calorie conscious lunchtime menu item called the Ricebox, as well as London Fashion Week, KFC challenged British designer Katie Eary, to design a clothing collection in a lunch hour to reflect the...
Posted by: Creativepool Editorial
M&C Saatchi M&C Saatchi has announced that Ben Welsh, formerly ECD at M&C Saatchi Sydney, is to be appointed as creative chairman of Asia. The appointment marks a change in emphasis for the Network, demonstrating its spotlight on Asia, a region...
Posted by: Creativepool Editorial
Whilst it probably won’t go down in history as one of the very best video games of all time, Angry Birds is arguably one of the most important and influential, especially of recent years. Indeed, years before it was dethroned by the godawful...
Posted by: Benjamin Hiorns
You may remember, in the early days of the internet, some very smart cookies enriched themselves considerably by buying up the domain names they figured would be in demand, just as soon as major corporations woke up to the new technology. Smart...
Posted by: Magnus Shaw
Florence based artist, Michele Durazzi, creates a surreal world where architecture and nature meet. Using different 3D rendering software, he’s able to abstract and manipulate the images, making the human figure seem insignificant and...
Posted by: Creativepool Editorial
Final designs for the ambitious new Crossrail Station at Canary Wharf have been emerging for a while now, and they now include the addition of a lush roof garden, which opened to the general public over the bank holiday weekend. The garden is a...
Posted by: Creativepool Editorial
An hour or two at Singapore airport on a stop over to Indonesia or Oceania is often the closest that people ever get to visiting Singapore. Their loss. One of the only pieces of trivia people know about Singapore is that chewing gum is illegal, but...
Posted by: bluemarlin
Heineken unveiled their premium, design-focused lounge bar at London Design Festival last week, the latest chapter of its open innovation journey. The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design...
Posted by: Creativepool
by John Fountain. Head writer at Lush from 1996 to 2010, Sarah is now Head of Ideas at the writing agency Afia. As an author she has penned 'The Fake Factor', 'Online Marketing in 7 Days (for people who can't avoid it any longer)', and '100 Great...
Posted by: Creativepool
by Ashley Morrison OK, let's pretend that you haven't read the title of this blog (or looked at the first picture) and see if you can guess what sort of building this describes: "It's all about human beings and that's it! Think sunken snugs,...
Posted by: Creativepool
Two bits of excellent news. First, there's a conference for copywriters and wordsmiths happening in Bournemouth on 18th May this year. And second, readers of the Creativepool blog can enjoy a special discount. The event has been pulled together by...
Posted by: Creativepool