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Leaders

#GettingToKnow diversity and inclusion expert Nina Goswami

With this year’s International Women’s Day fast approaching, we have recently conducted a series of interviews with global inspirational women from the creative industries. In this exclusive interview, meet the BBC’s former...

Posted by: Creativepool Editorial
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Leaders

Monetising the metaverse | #PredictionsMonth

There’s been a lot said about the metaverse over the last few years and, let’s be honest, little of it has been resolutely positive, at least as far as Facebook and Mr Zuckerberg are concerned. But there are companies out there looking to...

Posted by: Benjamin Hiorns
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Inspiration

The beautiful growth of Fiora | #CompanySpotlight

Fiora, formerly known as Creation Media, is a creative digital marketing agency with offices in Bristol and London. The aim of the company, according to CEO and founder David Wenn, is to “deliver beautiful growth to all its clients by...

Posted by: Creativepool Editorial
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Inspiration

Fanta scare the public silly at Piccadilly Circus | #BehindTheIdea

For this weeks behind the idea feature, we’re turning back the clock to Halloween last year when Fanta took over Piccadilly Circus with a unique and scarily silly Halloween experience that made the public the star of their own horror film on...

Posted by: Creativepool Editorial
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Workshop

Studying the quiet evolution of The Frameworks | #CompanySpotlight

For this week’s company spotlight, we focus on The Frameworks, an independent design consultancy and frequent Creativepool contributors. We caught up with James Trowman, Partner and General Manager, to discuss the origins, challenges and future...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance fashion designer?

In fashion, money talks. Indeed, there is literally millions to be made if you know the right people or are somebody’s son or daughter. But for the rest of us starting out in a fashion career from the very bottom with no real guidelines to...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Daniel Collins and his rocket ship to creative glory

Daniel Collins is an award-winning content with other 7 years of experience in the industry. Currently Strategy Director at Rocket (specialist kids, youth and parent business) and Co-Founder of The Howl Creative (content creation for entertainment...

Posted by: Creativepool Editorial
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Features

Global creative calendar: January 2023

In the months ahead, this global creative calendar will once again open exciting new doors of possibility. Entering any of them can impact your life in epic ways you could never anticipate. Spend a few moments now, investigating and imagining what's...

Posted by: The Darnell Works Agency
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Workshop

Taking crowd-sourced answers to the Yext level | #CompanySpotlight

Yext describes itself as “the Answers company that’s on a mission to empower every company in the world to provide authoritative answers to every question about their organisation.” It achieves this by using AI to collect and...

Posted by: Creativepool Editorial
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Inspiration

Talking is healing campaign supports FGM survivors | #BehindTheIdea

Earlier this year, Leeds Health and Care Partnership, on behalf of NHS West Yorkshire Integrated Care Board released a health campaign to raise awareness around the illegal practice of female genital mutilation (FGM). The campaign aimed to encourage...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting 2D animators on Creativepool

Sometimes, the world needs to be seen in two dimensions to underline just how absurd and surprisingly simple everything really is at its core. This is particularly true in today’s perpetual clown world existence. So, this week we thought...

Posted by: Creativepool Editorial
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Inspiration

Top 10 ads of 2022 | #YearInReview

Choosing the best ads of the year was once a straightforward process but in the information era, where advertising is so much more than just 30-second TV spots, it’s not quite as simple as taking your ten wittiest short films and putting them...

Posted by: Benjamin Hiorns
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Workshop

Top 10 most exciting motion graphics designers on Creativepool

Motion graphics design, also known as just motion design or "MoGraph" if you’re of a certain persuasion, can be considered a major growth area of graphic design. Improvements in technology and software combined with a massive increase in the...

Posted by: Creativepool Editorial
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Inspiration

The painter who became a film director | #MemberSpotlight

Natasha Kinaru is a Film Director, Screenwriter, Producer and Editor who got her start in oil paintings and drawings before finding her true calling as a director. Today, we discuss how and why she transitioned from the slow and meditative world of...

Posted by: Creativepool Editorial
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Industry

The pixel perfect world of Pixel Artworks | #CompanySpotlight

Tom Burch is MD of immersive experience company Pixel Artworks and has been creating wonder with his work for brands since he founded the business in 2005. From creating fire-breathing dragons for Warwick Castle to planting the Garden of Light for...

Posted by: Creativepool Editorial
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Leaders

The fusion fashion of designer Kelly Oozageer | #MemberSpotlight

Born and raised in Croydon, Kelly Oozageer is a graduate of the London College of Fashion that founded her own brand while studying and launched after graduating. Today, Cassine is a thriving fashion label that has been featured in exhibitions, shows...

Posted by: Creativepool Editorial
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Workshop

Making some serious noise with Rowdy Studio | #CompanySpotlight

Rowdy Studios is a full-service branding agency based in London and Dublin with over a decade of experience in building bespoke brands. A tight-knit team with an enviable client list, Rowdy is an agency that “blends sound strategy with loud...

Posted by: Creativepool Editorial
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Inspiration

Dipping an OREO into marmite with style | #BehindTheIdea

OREO has launched a new campaign celebrating all the different and playful ways people eat the iconic cookie and encouraging them to share their quirky rituals and pairings. Highlighting the unique ways UK consumers enjoy their OREO cookies, the...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting retouchers on Creativepool

Not everyone is perfectly flawless, and neither is every piece of work. Even if the designer, artist, or photographer is a genius, their work will often contain a few sore spots. Indeed, even the supermodels on Instagram and on the billboards we see...

Posted by: Creativepool Editorial
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Industry

Diary of an intern – Emily Lofts on how agency life compares to Uni

Emily Lofts joined us in August as a paid design intern, after she wowed us in one of our portfolio review programmes. Halfway through her internship, we asked Emily to reflect on what she’s learnt so far, what students might find useful to...

Posted by: StormBrands
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Inspiration

The sports photographer that shoots from the heart | #MemberSpotlight

Karen Yeomans is an award-winning freelance photographer on a mission to help women be seen and support the rise of women’s sport. Based in North London, her clients include major names in the sporting sphere like Red Bull, Invictus and...

Posted by: Creativepool Editorial
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Industry

The Tokyo agency that took on the world and won | #CompanySpotlight

Global design-driven creative agency monopo is an independent creative agency born in Tokyo, with offices in London, New York and Saigon that helps brands be their most inspiring selves. Their goal is to inject personality into digital design and...

Posted by: Creativepool Editorial
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Inspiration

Why is animation so effective for emotional storytelling?

Karl Doran, founder and creative director of Flow Creative - the Manchester based agency behind BBC Children in Need’s 2022 animated video campaign - discusses why video animation is so effective for communicating emotive yet positive and...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting art directors on Creativepool

Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to...

Posted by: Benjamin Hiorns
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Inspiration

Sabrina Dridje on keeping our Tellys in tune | #GettingToKnow

The week, we’re getting to know Sabrina Dridje, Executive Director of The Telly Awards, the world’s largest award honouring excellence in video. Sabrina is a leading voice that infuses a bold spirit of change into an ever-evolving...

Posted by: Creativepool Editorial

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