Displaying 469 - 504 of 1511 results
More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies...
Posted by: Creativepool Editorial
Leeds-based digital agency Blueclaw has changed its name to 'GreyClaw' and is challenging other companies to do the same to raise money for Age UK. The SEO specialist has replaced its staff photos on its Meet the Team page (below) with elderly...
Posted by: Creativepool Editorial
We have a shared passion for music, me and my dad. When we watched this year’s Glastonbury, he was surprised he hadn’t heard of The Killers who headlined the Pyramid Stage on the Saturday night. I found myself trying to explain why this...
Posted by: Creativepool Editorial
Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...
Posted by: Julian Boulding
Kids of the world come together in a new campaign for Danish Cancer Society and foundation TrygFonden to raise awareness about sun damage to Danish children. Help a Small Dane, which takes inspiration from classic 50s TV show The Little Rascals, is...
Posted by: Creativepool Editorial
Today marks the start of national Neighbours’ Week in the UK, an awareness week set up to encourage more interaction in local communities. To support the cause, beer brand Amstel opened a pop-up pub overlooking London’s Tower Bridge last...
Posted by: Creativepool Editorial
More brands than ever are set to participate in the Cannes Lions International Festival of Creativity in 2019, with the event due to begin in the South of France on Monday. This year, over 100 global brands will speak on the stages at the Palais des...
Posted by: Creativepool Editorial
The Coalition for Gun Control has released a new app highlighting how increasing gun violence has had an impact on Toronto, the fourth largest city in North America. Dodge the Bullet, created by local agency Zulu Alpha Kilo, uses geo-location...
Posted by: Creativepool Editorial
A recent ad for fast food chicken chain KFC has made it to the big screen and will air before some of this year’s biggest films alongside custom-made clips mimicking the storylines of the blockbusters. Chicken Town (below), created by ad...
Posted by: Creativepool Editorial
Amstel is the local beer of Amsterdam and recently, its creative agency adam&eveDDB launched an ad that sees Hollywood actor Jeff Bridges appear as a canal bridge to promote togetherness for the brand. The result is an unforgettable piece of work...
Posted by: Creativepool Editorial
It’s not news that public trust in the news media has declined in recent times, fueled in no small part by accusations of fake news and data privacy across social media. As a result, public confidence in social media is eroding. According to...
Posted by: Posterscope
Branding is much more than a logo or a single graphic element associated with your organisation. When thinking about your brand, you really want to consider your entire customer experience… everything from your logo, website, social media...
Posted by: Progression Design
London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016. Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...
Posted by: Creativepool Editorial
Javier Suso, CEO of VCCP Spain, talks about increased competition for ad agencies and what his company is doing to combat that threat in this industry influencer interview. He also outlines the importance of company culture, how his former bosses...
Posted by: Creativepool Editorial
Coca-Cola launched a campaign to mark a new strategic partnership with the Premier League last week positioning the beverage and sport as things that bring people together. Alec Mellor, marketing manager at the brand, offers insight into the...
Posted by: Creativepool Editorial
Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative. The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...
Posted by: Ryan Watson
Last week, Matthew Barnes, ECD at Ogilvy South Africa explained how he and his agency created an engaging digital campaign for confectionary brand Cadbury to win an Annual in 2018. But they didn’t stop there. For fast food company KFC, the...
Posted by: Ryan Watson
Cadbury’s classic Gorilla ad from 2007 has become a staple of the brand’s identity over the past decade or so. And while the work has notched millions of views on YouTube since launching on TV, the brand wanted to tap into the digital...
Posted by: Ryan Watson
There have been some wild predictions made about the seemingly inevitable dominance of voice search within SEO. 30% of searches will be done without a screen by 2020, for example. Or, even more incredibly, 50% of all searches will be voice searches...
Posted by: Woven Agency
Speaking at Spikes Asia last month, Aline Santos, Executive VP of Global Marketing and Global Head of Diversity and Inclusion at the FMCG giant, urged advertisers across Asia to push for more progressive portrayals of people within their ad...
Posted by: The Smalls
Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...
Posted by: Pearlfisher
Pick up the first foldable smartphone Chinese tech firm Royole has beaten Samsung to launch the world’s first foldable smartphone. While Samsung recently unveiled its own bendable offering, Royole’s flexible phone-tablet hybrid is...
Posted by: Creativepool Editorial
Cocoa Jones - Supple Studio The new branding for young chocolate product Cocoa Jones has been created by Supple Studio with a colourful theme that brings through the heritage and cultures of its two founders. The luxury confectionary company was...
Posted by: Creativepool Editorial
Companies have always struggled with scaling their marketing beyond their own region or country, and in a global marketplace, that means lost revenue. On Tuesday, November 13, at 11am PT, attend Taking Your Webinars Global and learn best practices...
Posted by: Creativepool Editorial
Animal Planet by Chermayeff & Geismar & Haviv New York-based design studio Chermayeff & Geismar & Haviv has rebranded nature channel Animal Planet led by a new distinctive logo intended to be better recognised across all platforms. The blue...
Posted by: Creativepool Editorial
As we build up to Connect: London 2018, a new kind of festival for the creative industry taking place next month, a selection of names appearing at the event will be speaking to Creativepool over the next few weeks. The aim is to offer insight into...
Posted by: Ryan Watson
Taster by Koto London-based design studio Koto has overseen the branding for French food delivery service Taster. The design is typical of the Koto’s minimal style while at the same time jumps out with a bold, colourful and eye-catching...
Posted by: Creativepool Editorial
Sherwood Forest by Cafeteria Sherwood Forest in the UK has rebranded with new work from Sheffield-based design studio Cafeteria and Birmingham-based illustrator Tom Woolley. The assets include new branding, website, print and advertising...
Posted by: Creativepool Editorial
Thompson Brand Partners - Mental Health at Work Brand partnership agency Thompson Brand Partners has created a new website to help employers and employees address mental health issues at work. Mental Health at Work was commissioned by charities...
Posted by: Creativepool Editorial
Publicis Group unveils leadership team Publicis Groupe has appointed Jo Coombs as chief operating officer (COO), reuniting her with the company’s chief executive Annette King, who she worked with at Ogilvy UK. The new leadership team also...
Posted by: Creativepool Editorial
Google makes commuting easier Google has added a commute tab to its Google Maps app with the aim of saving time and simplifying work trips. The new addition helps people to prepare for potential disruption on their journeys and maybe even avoid...
Posted by: Creativepool Editorial
Saatchi & Saatchi London taps 72andSunny ECD Saatchi & Saatchi London has hired the former ECD of 72andSunny New York to be its new chief creative officer. Guillermo Vega will join the agency on October 1 following the departure of Andy Jex, who...
Posted by: Creativepool Editorial
Ogilvy UK wins MOBO London-based ad agency Ogilvy UK has been appointed by the MOBO Organisation to handle brand development and strategy across its awards and other entities. The MOBO Awards began in 1996 and has since become one of Europe’s...
Posted by: Creativepool Editorial
Today marks International Peace Day 2018, an event sanctioned by the United Nations and observed annually around the world on 21 September. To mark the occasion, James Cooper, head of digital content at Cannes Lions, offers five Lion-winning...
Posted by: Creativepool
Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...
Posted by: Creativepool Editorial
Mother - MoneySuperMarket MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial